All 121 brands

Every brand on the site: 15,949 pages measured and 2,177 homepage captures. Search, filter by sector, or sort by any measure.

Search Sort byName, A to ZPages measuredHomepage capturesYears of homepagesSentence lengthSentence rhythmContractions"You""We"QuestionsExclamationsLong wordsEm dashesAI-associated wordsAI-era marketing wordsQuieter LLM-favoured wordsAI-associated sentence shapesPage length High to low Comparable before and after ChatGPT

All sectorsBanksEnergyTelecomsSoftwareInsuranceCharitiesSupermarketsFoodFashionTravel

121 brands

Measures are means across each brand's measured pages. Brands with fewer than 10 pages have no measures and sort last; under 30 pages they are a sketch, not a finding. Method: how this was measured.