“Every drop of water we use is taken from rivers or groundwater, so we are asking people to conserve water as much as they can.”Welsh Water Natural Resources Wales Consumer Council for Water remind customers to use water wisely
Welsh Water
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
208 of Welsh Water's own blog posts, press releases and announcements, 2017 to 2026, measured sentence by sentence. How the writing has moved over the years, how it compares with 9 other water companies, and what it sounds like in its own words.
- Pages measured
- 208
- Years covered
- 2017–26
- Archived before ChatGPT
- 0
- Blog · press
- 106 · 102
01 · Homepage
One capture a year
Welsh Water's homepage from 2006 to 2023, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Welsh Water’s homepage (dwrcymru.com) as archived by the Internet Archive on 30 Jun 2023. © Welsh Water or its licensors. Shown for comparison and review; not endorsed by Welsh Water.
Homepage
2023
“Cost of living support”
Page title
Your not-for-profit water company | Dŵr Cymru Welsh Water
- 2008How to contact us
- 2012Ask a Question?
- 2015Customer Experience Jobs
- 2017Check my water quality & hardness
- 2020For you Not for profit
- 2023Cost of living support
17 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2017 | 16.0 | 1 |
| 2018 | 18.4 | 10 |
| 2019 | 19.5 | 10 |
| 2020 | 20.0 | 10 |
| 2021 | 18.3 | 11 |
| 2022 | 18.3 | 14 |
| 2023 | 18.3 | 11 |
| 2024 | 18.8 | 9 |
| 2025 | 17.4 | 11 |
| 2026 | 16.8 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | Sentence rhythm | Pages |
|---|---|---|
| 2017 | 0.87 | 1 |
| 2018 | 0.79 | 10 |
| 2019 | 0.69 | 10 |
| 2020 | 0.74 | 10 |
| 2021 | 0.80 | 11 |
| 2022 | 0.75 | 14 |
| 2023 | 0.70 | 11 |
| 2024 | 0.76 | 9 |
| 2025 | 0.68 | 11 |
| 2026 | 0.70 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | Contractions | Pages |
|---|---|---|
| 2017 | 6.8 | 1 |
| 2018 | 6.5 | 10 |
| 2019 | 4.9 | 10 |
| 2020 | 4.0 | 10 |
| 2021 | 8.9 | 11 |
| 2022 | 8.1 | 14 |
| 2023 | 8.2 | 11 |
| 2024 | 12.5 | 9 |
| 2025 | 13.6 | 11 |
| 2026 | 9.2 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | "You" | Pages |
|---|---|---|
| 2017 | 2% | 1 |
| 2018 | 9% | 10 |
| 2019 | 9% | 10 |
| 2020 | 16% | 10 |
| 2021 | 14% | 11 |
| 2022 | 11% | 14 |
| 2023 | 14% | 11 |
| 2024 | 11% | 9 |
| 2025 | 14% | 11 |
| 2026 | 13% | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | "We" | Pages |
|---|---|---|
| 2017 | 97% | 1 |
| 2018 | 89% | 10 |
| 2019 | 81% | 10 |
| 2020 | 73% | 10 |
| 2021 | 82% | 11 |
| 2022 | 85% | 14 |
| 2023 | 77% | 11 |
| 2024 | 60% | 9 |
| 2025 | 76% | 11 |
| 2026 | 80% | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | Questions | Pages |
|---|---|---|
| 2017 | 0.0 | 1 |
| 2018 | 2.6 | 10 |
| 2019 | 1.6 | 10 |
| 2020 | 1.8 | 10 |
| 2021 | 2.4 | 11 |
| 2022 | 2.0 | 14 |
| 2023 | 1.7 | 11 |
| 2024 | 2.2 | 9 |
| 2025 | 1.6 | 11 |
| 2026 | 2.0 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | Exclamations | Pages |
|---|---|---|
| 2017 | 0.00 | 1 |
| 2018 | 0.00 | 10 |
| 2019 | 0.00 | 10 |
| 2020 | 0.13 | 10 |
| 2021 | 0.38 | 11 |
| 2022 | 0.35 | 14 |
| 2023 | 0.14 | 11 |
| 2024 | 0.76 | 9 |
| 2025 | 0.00 | 11 |
| 2026 | 0.00 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | Long words | Pages |
|---|---|---|
| 2017 | 32% | 1 |
| 2018 | 23% | 10 |
| 2019 | 27% | 10 |
| 2020 | 26% | 10 |
| 2021 | 26% | 11 |
| 2022 | 26% | 14 |
| 2023 | 28% | 11 |
| 2024 | 25% | 9 |
| 2025 | 26% | 11 |
| 2026 | 30% | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | Em dashes | Pages |
|---|---|---|
| 2017 | 1.32 | 1 |
| 2018 | 5.20 | 10 |
| 2019 | 2.24 | 10 |
| 2020 | 4.00 | 10 |
| 2021 | 1.69 | 11 |
| 2022 | 2.04 | 14 |
| 2023 | 1.11 | 11 |
| 2024 | 2.84 | 9 |
| 2025 | 3.18 | 11 |
| 2026 | 2.49 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | AI-associated words | Pages |
|---|---|---|
| 2017 | 0.00 | 1 |
| 2018 | 0.18 | 10 |
| 2019 | 0.81 | 10 |
| 2020 | 0.97 | 10 |
| 2021 | 1.39 | 11 |
| 2022 | 0.68 | 14 |
| 2023 | 1.43 | 11 |
| 2024 | 0.80 | 9 |
| 2025 | 0.79 | 11 |
| 2026 | 0.67 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2017 | 0.00 | 1 |
| 2018 | 0.00 | 10 |
| 2019 | 0.20 | 10 |
| 2020 | 0.21 | 10 |
| 2021 | 0.12 | 11 |
| 2022 | 0.45 | 14 |
| 2023 | 0.97 | 11 |
| 2024 | 0.10 | 9 |
| 2025 | 0.41 | 11 |
| 2026 | 0.57 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2017 | 1.32 | 1 |
| 2018 | 1.21 | 10 |
| 2019 | 1.07 | 10 |
| 2020 | 1.64 | 10 |
| 2021 | 0.97 | 11 |
| 2022 | 1.91 | 14 |
| 2023 | 3.20 | 11 |
| 2024 | 0.12 | 9 |
| 2025 | 1.85 | 11 |
| 2026 | 1.34 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2017 | 0.20 | 1 |
| 2018 | 0.13 | 10 |
| 2019 | 0.50 | 10 |
| 2020 | 0.83 | 10 |
| 2021 | 0.12 | 11 |
| 2022 | 0.35 | 14 |
| 2023 | 0.46 | 11 |
| 2024 | 0.41 | 9 |
| 2025 | 0.71 | 11 |
| 2026 | 0.29 | 11 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2017 | 6,070 | 1 |
| 2018 | 501 | 10 |
| 2019 | 666 | 10 |
| 2020 | 641 | 10 |
| 2021 | 536 | 11 |
| 2022 | 577 | 14 |
| 2023 | 1,635 | 11 |
| 2024 | 771 | 9 |
| 2025 | 1,128 | 11 |
| 2026 | 547 | 11 |
Years with pages: 2017 (1), 2018 (10), 2019 (10), 2020 (10), 2021 (11), 2022 (14), 2023 (11), 2024 (9), 2025 (11), 2026 (11). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Before and after
2019 to Nov 2022 against 2024 to 2026
The same measures on 45 pages from before ChatGPT launched and 31 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.
2019 to Nov 2022 · 45 pp2024 to 2026 · 31 pp
Sentence length down 7%
words
Sentence length fell from 18.9 to 17.6 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Sentence length | 18.9 | 17.6 | −1.4 |
Sentence rhythm down 4%
How much sentence length varies (standard deviation over mean). Higher reads less even.
Sentence rhythm fell from 0.74 to 0.71 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Sentence rhythm | 0.74 | 0.71 | −0.03 |
Contractions up 76%
per 1,000 words
Contractions rose from 6.7 to 11.7 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Contractions | 6.7 | 11.7 | +5.1 |
"You" up 1 pt
share of I/we/you
"You" rose from 12% to 13% (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| "You" | 12% | 13% | +1% |
"We" down 8 pts
share of I/we/you
"We" fell from 81% to 73% (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| "We" | 81% | 73% | −8% |
Questions down 1%
per 1,000 words
Questions fell from 1.9 to 1.9 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Questions | 1.9 | 1.9 | 0.0 |
Exclamations down 4%
per 1,000 words
Exclamations fell from 0.23 to 0.22 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Exclamations | 0.23 | 0.22 | −0.01 |
Long words about the same
share of words
Long words rose from 26% to 27% (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Long words | 26% | 27% | 0% |
Em dashes up 17%
per 1,000 words
Em dashes rose from 2.43 to 2.84 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Em dashes | 2.43 | 2.84 | +0.40 |
AI-associated words down 21%
per 1,000 words
AI-associated words fell from 0.95 to 0.75 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| AI-associated words | 0.95 | 0.75 | −0.20 |
AI-era marketing words up 47%
per 1,000 words
AI-era marketing words rose from 0.26 to 0.38 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| AI-era marketing words | 0.26 | 0.38 | +0.12 |
Quieter LLM-favoured words down 18%
per 1,000 words
Quieter LLM-favoured words fell from 1.43 to 1.17 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Quieter LLM-favoured words | 1.43 | 1.17 | −0.26 |
AI-associated sentence shapes up 9%
per 1,000 words
AI-associated sentence shapes rose from 0.43 to 0.47 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| AI-associated sentence shapes | 0.43 | 0.47 | +0.04 |
Page length up 36%
words
Page length rose from 601 to 818 (2019 to Nov 2022 · 45 pp to 2024 to 2026 · 31 pp).
- 2019 to Nov 2022 · 45 pp
- 2024 to 2026 · 31 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 45 pp | 2024 to 2026 · 31 pp | Change |
|---|---|---|---|
| Page length | 601 | 818 | +217 |
Every chart is centred on its before value and shares one relative scale, so a longer bar means a bigger percentage change; the values themselves are in different units and do not compare. Before = 2019 to Nov 2022 (45 pages); after = 2024 to 2026 (31 pages). Method: SGR-011.
04 · Against its sector
Welsh Water among water companies
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Questions
145% more than its sector
3.4 against a sector average of 1.4; highest of 10.
Em dashes
35% more than its sector
2.61 against a sector average of 1.93; 3rd highest of 10.
"You"
16% less than its sector
20% against a sector average of 24%; mid-table, 5th of 10.
Pages measured: Thames Water 106 · Severn Trent 115 · United Utilities 153 · Anglian Water 26 · Wessex Water 97 · South West Water 185 · Welsh Water 208 · Affinity Water 100 · Scottish Water 16 · South East Water 232. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
05 · Vocabulary
Words Welsh Water uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
interest56.4 vs 3.2
financial58.4 vs 9.9
finance22.3 vs 2.7
wales24.7 vs 0.9
payments22.1 vs 1.0
cash19.5 vs 1.5
Welsh WaterSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 208 pages. Checked for product names and page furniture.
06 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“Welsh Water, the only not-for-profit water company in Wales and England, announced the ambitious target as part of its plan to increase the number of customers who interact with it in the language.”Target to quadruple Welsh users launched by Welsh Water
“What else would you expect from a company whose vision is to ‘earn the trust of our customers every day’?!”National Customer Service Week 2021
“Demand was well above average all week and peaked at more than a thousand mega litres per day on three consecutive days, compared to a typical daily supply of around 850 mega litres. A thousand mega litres of water is enough to fill four hundred Olympic sized swimming pools.”Welsh Water keeps supply flowing, as customers help meet peak demand during the heatwave
07 · Every page
All 210 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 208 count towards the measures; the rest were not measured (2 under 150 words of text). Pages with no reliable date count in the overall numbers but in no year.
202611 pages
- Welsh Water invests £617m as it embarks on a major transformation and investment programme2026 · press · 970 words
- Welsh Water keeps supply flowing, as customers help meet peak demand during the heatwave2026 · press · 456 words
- Dŵr Cymru launches biggest-ever customer consultation to shape its future2026 · press · 571 words
- Dŵr Cymru Welsh Water thanks customers as water storage levels recover2026 · press · 562 words
- Have your say on Welsh Water’s future strategy2026 · press · 530 words
- Dŵr Cymru Welsh Water strengthens Executive Team with two senior appointments2026 · press · 770 words
- This is an update on the precautionary boil water notice issued to customers in parts of Rhondda Cynon Taf supplied by Maerdy Water Treatment Works.2026 · press · 387 words
- Dŵr Cymru Welsh Water lifts Ceredigion Temporary Hosepipe Ban and thanks customers for helping protect water supplies2026 · press · 485 words
- Welsh Water launches market engagement for largest infrastructure investment in its history2026 · press · 481 words
- Welsh Water asks for customers' help to keep taps flowing as demand tops a billion litres a day in third heatwave2026 · press · 449 words
- Average Welsh Water bill to increase by 4.8% in 2026-272026 · press · 354 words
202511 pages
- Welsh Water predicts up to 20% demand surge during heatwave2025 · press · 603 words
- https://corporate.dwrcymru.com/-/media/project/files/page-documents/corporate/library/pr24-reports/pr24-delivery-plans-2025-2030/english/20252030-delivery-plan-summary-july-2026-wsh-english.ashx2025 · press · 1,289 words
- Welsh Water call for “Less concrete, more nature” to drive river improvements2025 · press · 785 words
- Mike Davis to stand down as Dŵr Cymru’s Chief Finance Officer2025 · press · 312 words
- Welsh Water invests record amount of £629m in its water and wastewater networks2025 · press · 935 words
- Welsh Water announces transformation of its operations to protect services and deliver better value for customers2025 · press · 514 words
- Peter Perry to Retire as Chief Executive of Welsh Water2025 · press · 572 words
- https://corporate.dwrcymru.com/-/media/project/files/page-documents/corporate/library/leaflets-and-publications/watersure-wales/watersure-wales-2025-2026.ashx2025 · press · 5,557 words
- Welsh Water declares ‘Developing Drought’ status for Mid and South Ceredigion2025 · press · 737 words
- Deputy First Minister opens UK's first reedbed and wetlands storm overflow in Torfaen2025 · press · 552 words
- Welsh Water customers urged to think about water consumption as dry spell continues2025 · press · 547 words
20249 pages
- International Womens Day 20242024 · blog · 2,272 words
- Women in Engineering Day 20242024 · blog · 1,610 words
- Welsh Water launches My Account for Business customers2024 · press · 298 words
- Boil Water notice for parts of Rhondda Cynon Taff extended until 8th December2024 · press · 539 words
- Welsh Water donates £5000 to inspirational sporting charity2024 · press · 483 words
- Dŵr Cymru proposes new location and a smaller site for Merthyr water treatment works2024 · press · 664 words
- Aberdare grandmother calls for people to stop flushing wet wipes after horror flood in garden2024 · press · 548 words
- First Minister visits Welsh Water Headquarters2024 · press · 348 words
- PR24 Business Plan Update March 20242024 · press · 176 words
202311 pages
- Collaboration for a greener future2023 · press · 556 words
- Welsh Water set to recruit a record number of apprentices in award-winning programme for 20232023 · press · 643 words
- 201 million spent in first six months of 2022-23 to improve services2023 · press · 1,094 words
- Welsh Water launches annual Biodiversity Report2023 · press · 977 words
- Welsh Water celebrates Customer Commitment results at developer forums2023 · press · 491 words
- ‘Help with Bills’ debt surgeries as communities contend with the cost of living crisis2023 · press · 424 words
- Welsh Water launches its latest £100,000 Community Fund2023 · press · 435 words
- Returning Cilcain reservoirs to their natural state2023 · press · 606 words
- Make sure your festive food isn’t a costly pain in the drain2023 · press · 555 words
- XB-3798 DCFL stats 2011 FINAL.doc2023 · press · 11,860 words
- £3.6 million investment to improve quality of the river Wye2023 · press · 340 words
202214 pages
- Breaking the bias this International Women’s Day2022 · blog · 1,032 words
- Welsh Water urges customers to join the effort to keep water flowing during extreme heat2022 · press · 955 words
- Welsh Water celebrates National Inclusion Week 20222022 · blog · 584 words
- Biodiversity Strategy 20222022 · blog · 683 words
- New self-certification programme launched at developer forum2022 · press · 352 words
- Welsh Water confirms extra support for vulnerable customers2022 · press · 614 words
- Welsh Water implement futuristic cameras to survey pipes underground2022 · press · 602 words
- Work set to begin on visitor hub at Lisvane and Llanishen2022 · press · 595 words
- Welsh Water Takes Action for Vulnerable Customers2022 · press · 463 words
- Welsh Water close curtain on a successful year supporting schools2022 · press · 471 words
- Welsh Water £3.5 million boost to Weobley water environment2022 · press · 401 words
- Temporary Use Ban comes in to force2022 · press · 671 words
- Welsh Water grabs top water company spot in national customer service measure2022 · press · 323 words
- Welsh Water retains Fair Tax Mark2022 · press · 335 words
202111 pages
- Rhyl FC Girls reach their Goal!2021 · press · 361 words
- National Customer Service Week 20212021 · blog · 736 words
- Plastic Free July 20212021 · blog · 440 words
- Welsh Water bill increase remains at or below inflation for twelfth year2021 · press · 785 words
- Welsh Water on track to generate record levels of green energy2021 · press · 848 words
- Welsh Water Showcases ‘Poo Power’ Technology to Wrexham Glyndŵr University Students2021 · press · 567 words
- Welsh Water Gets Green Light for Initiative to Help Water Taste Even Better2021 · press · 784 words
- Dinas Powys Library secures funding2021 · press · 349 words
- Glas Cymru Seeks New Independent Members2021 · press · 322 words
- Community groups secure funding from Welsh Water2021 · press · 362 words
- Combined Storm Overflow Statement2021 · press · 338 words
202010 pages
- Welsh Water grabs top water company spot in national customer service measure2020 · press · 457 words
- More Welsh Water staff join in on the fun for Children in Need2020 · press · 297 words
- Adoption of Welsh Beauty spot announced today.2020 · press · 772 words
- Welsh Water relaunches pesticide disposal scheme2020 · press · 516 words
- Helen Mary Jones MS visits Llanelli Beauty Spot2020 · press · 501 words
- Welsh Water announces record investment and expanded support for customers during COVID 19 response2020 · press · 1,061 words
- Welsh Water joins the community of businesses committed to disability inclusion2020 · press · 441 words
- City resevoirs become health and wellbeing hubs2020 · press · 971 words
- Welsh Water ramps up customer support in COVID 19 response2020 · press · 851 words
- Welsh Water begins phased re-opening of reservoir sites after coronavirus closure2020 · press · 543 words
201910 pages
- Target to quadruple Welsh users launched by Welsh Water2019 · press · 619 words
- £47 million boost for Welsh Water customers2019 · press · 961 words
- New Water Services Director appointed by Welsh Water2019 · press · 567 words
- Sustained record investment to help maintain industry leading customer service2019 · press · 745 words
- Welsh Water to invest £2.5 million to upgrade Barry wastewater network2019 · press · 562 words
- Free weed wiper hire to help farmers protect water quality2019 · press · 657 words
- Penperlleni Wastewater Network Upgrade2019 · press · 537 words
- Debra Bowen Rees appointed Non-Executive Director of Glas Cymru2019 · press · 503 words
- Glas Cymru co- founder, Chris Jones, to retire as CEO and Pete Perry announced as successor2019 · press · 998 words
- Welsh Water launches free and confidential pesticide disposal scheme to protect drinking water quality2019 · press · 512 words
201810 pages
- Welsh Water Natural Resources Wales Consumer Council for Water remind customers to use water wisely2018 · press · 783 words
- Welsh Water Urges Customers To Use Water Wisely2018 · press · 557 words
- Warning over impact of grass fires on water resources2018 · press · 666 words
- Out in the Cold Our Response2018 · press · 188 words
- Porth Water Network Upgrade2018 · press · 533 words
- Welsh Water continues to advise its customers to use water wisely2018 · press · 539 words
- Welsh Water awarded £1 million to promote safe use of pesticides2018 · press · 550 words
- Fat heavier than 130 elephants removed from Mermaid Quay sewer2018 · press · 454 words
- Supporting our customers – working at the heart of our community2018 · press · 150 words
- Welsh Water completes a major section of its £2m Porth water upgrade on schedule2018 · press · 590 words
20171 page
In the overall numbers, no year110 pages
- Roch Cheroux5 Jan 2026 · press · 222 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Shining the spotlight on Laura Woods, Business Customer Team28 Mar 2025 · blog · 663 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Meet the Apprentices: Ben Thomas3 Mar 2025 · blog · 388 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Meet the Apprentices: Jessica Tucker10 Feb 2025 · blog · 789 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Welsh Water becomes WaterRegsUK recognised training centre3 Sep 2024 · blog · 511 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- In the spotlight Charlotte Harris3 Jul 2024 · blog · 364 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Spotlight on Blood Bikes Wales: Becoming more water efficient20 Jun 2024 · blog · 544 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Inspiring Water Resilient Communities1 May 2024 · blog · 707 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Meet the apprentices Zak Marlow Payne6 Feb 2024 · blog · 637 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Specialist Support19 Jan 2024 · blog · 516 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Friday: Focus on Vulnerable Customer Community Team19 Jan 2024 · blog · 354 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Wednesday: Working Together17 Jan 2024 · blog · 388 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Tuesday: Talk to Us16 Jan 2024 · blog · 569 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Welsh Water CTO Rob Norris childhood challenges fire a passion30 Nov 2023 · blog · 1,022 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- An Englishman in Wales24 Nov 2023 · blog · 1,023 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Katies Story at the Eden Gate Centre in Newport20 Nov 2023 · blog · 1,193 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Free half term family fun and support12 Oct 2023 · blog · 403 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Meet the Graduates: Laura's journey5 Oct 2023 · blog · 1,019 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How to save money on your business water bill in the cost-of-living crisis23 May 2023 · blog · 773 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- In the spotlight: Jennifer Thomas3 May 2023 · blog · 763 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- From YTS to Production Manager Keeping his career flowing at Welsh Water21 Apr 2023 · blog · 355 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Shining the spotlight on the volunteers at Hereford's Waterworks Museum24 Mar 2023 · blog · 891 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Doing the right thing for nature14 Mar 2023 · blog · 614 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- International Women’s Day: Launching the Amanda Soady Scholarship8 Mar 2023 · announcement · 517 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Meet the Apprentices6 Feb 2023 · blog · 1,010 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Get your hands on a free lagging kit this winter5 Dec 2022 · blog · 690 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How mentoring empowers our colleagues26 Oct 2022 · blog · 1,361 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Spotlight on National Customer Service Week4 Oct 2022 · blog · 886 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Graduate applications open today!3 Oct 2022 · blog · 391 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Why we’re proud to retain the ‘Fair Tax Mark’21 Sep 2022 · blog · 345 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Celebrating World Youth Skills Day at Welsh Water14 Jul 2022 · blog · 586 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Strategic agreement with Cardiff University5 Jul 2022 · blog · 489 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Customer Immersion Day4 Jul 2022 · blog · 989 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Our developer forums go back face-to-face30 Jun 2022 · blog · 341 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Remember the dangers of swimming in reservoirs20 Jun 2022 · blog · 546 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- World Earth Day: How we’re safeguarding biodiversity21 Apr 2022 · blog · 665 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Winter storms11 Apr 2022 · blog · 639 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Spot the April Fool’s1 Apr 2022 · blog · 569 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Help in place for those in need18 Mar 2022 · blog · 846 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- World Plumbing Day & WaterSafe11 Mar 2022 · blog · 772 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Shining the spotlight on Tom O’Shea, Commercial Collections Team Leader24 Feb 2022 · blog · 799 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- In the spotlight... Adam Jones17 Feb 2022 · blog · 856 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- International Day of Women and Girls in Science11 Feb 2022 · blog · 1,305 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- National Apprenticeship Week – Becca Gillam10 Feb 2022 · blog · 785 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- What to do if you’re worried about paying your water bill7 Feb 2022 · blog · 616 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Cartref: Save water to save money2 Feb 2022 · blog · 571 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Welsh Water celebrates LGBT+ History Month1 Feb 2022 · blog · 639 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Here for you: Steven's Story21 Jan 2022 · blog · 411 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Supporting each other this Blue Monday17 Jan 2022 · blog · 668 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Cartref – A Year in Review11 Jan 2022 · blog · 759 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Cefyn Mabley repair22 Dec 2021 · blog · 436 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- In the Spotlight Miriam Wasik-Evans22 Dec 2021 · blog · 724 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Changing mobility: Rebecca Snell3 Dec 2021 · blog · 582 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Are you winter ready29 Nov 2021 · blog · 485 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- AI powered video intelligence transforms remote customer service23 Nov 2021 · blog · 536 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Graduate Programme – last chance to apply16 Nov 2021 · blog · 479 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Time to Talk Money12 Nov 2021 · blog · 550 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How we’re using solar panels to power our vans9 Nov 2021 · blog · 439 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The World of Capital Carbon3 Nov 2021 · blog · 833 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- What COP 26 means to Welsh Water31 Oct 2021 · blog · 1,240 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Digital services29 Oct 2021 · blog · 681 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- In the Spotlight Mark Buckmaster21 Oct 2021 · blog · 524 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Graduate applications open today!18 Oct 2021 · blog · 740 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- In the Spotlight… Dionne Ide14 Oct 2021 · blog · 598 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- In the Spotlight… Tammilli Wright-Ashworth8 Oct 2021 · blog · 437 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Smart Hub7 Oct 2021 · blog · 548 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Introducing National Inclusion Week27 Sep 2021 · announcement · 1,000 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Time to tap into our digital services27 Sep 2021 · blog · 522 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Keeping your water flowing from home22 Sep 2021 · blog · 741 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Cartref: Moving in a New Direction3 Sep 2021 · blog · 595 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Spotlight On: Ryan Norman - Lead Forward Plans Officer18 Aug 2021 · blog · 690 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Barry Romilly Bowling Club secure funding from Welsh Water17 Aug 2021 · blog · 395 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Supporting Communities through the Water Resilient Communities Project13 Aug 2021 · blog · 764 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Our crucial role in development planning11 Aug 2021 · blog · 565 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How we work with universities3 Aug 2021 · blog · 718 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Why we’re proud to be Wales’ first ‘Fair Tax Mark’ company28 Jul 2021 · blog · 401 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Our water efficiency self-assessment guide for small businesses16 Jul 2021 · blog · 295 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- New Commercial Academy launches this week1 Jul 2021 · announcement · 421 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Celebrating 10 years of developer forum events18 Jun 2021 · blog · 444 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How we worked with Cheshire Council on a new surface water drain14 Jun 2021 · blog · 560 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Providing discreet access to specialised support for victims of domestic abuse10 Jun 2021 · blog · 486 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Welsh Water to deliver net zero carbon emissions by 20404 Jun 2021 · blog · 683 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Tackling Water Poverty26 May 2021 · blog · 483 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Wetlands: Part of the solution for nature21 May 2021 · blog · 733 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Capturing the imagination and promoting water efficiency through game-play20 May 2021 · blog · 566 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Earning your trust in a post-Pandemic world18 May 2021 · blog · 786 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Water Saving Week 202117 May 2021 · blog · 360 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How customers are helping transform Welsh Water4 May 2021 · blog · 1,045 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Chief Executive meets graduates for Q&A session23 Apr 2021 · blog · 328 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- A teaching secondment with Welsh Water9 Apr 2021 · blog · 772 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- WaterAid Week at Welsh Water26 Mar 2021 · blog · 560 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How to avoid a DIY drainage disaster and protect our environment24 Mar 2021 · blog · 392 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- 5 simple steps to reducing your business water bill17 Mar 2021 · blog · 705 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Putting you in control15 Mar 2021 · blog · 608 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Tackling injuries by teaming up with entrepreneurs10 Mar 2021 · blog · 365 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- International Women's Day8 Mar 2021 · blog · 1,147 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- A fitting project to mark World Book Day3 Mar 2021 · blog · 626 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Creating an inclusive culture at Welsh Water23 Feb 2021 · blog · 660 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Our transport journey: How we’re making our vans more environmentally friendly18 Feb 2021 · blog · 547 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Keeping hold of that customer service badge of honour17 Feb 2021 · blog · 512 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Welsh Water adapt to home-schooling25 Jan 2021 · blog · 490 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Welsh Water joins the community of businesses committed to disability inclusion18 Jan 2021 · blog · 482 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- [LOGO]2010 · press · 95,915 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- https://corporate.dwrcymru.com/-/media/Project/Files/Page-Documents/Corporate/About-Us/Investors/Prospectus/2001-Prospectus.ashx2001 · press · 37,379 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Collaborative land managementundated · press · 473 wordsNo date found: in the overall numbers, not in any year
- The Sustainable Management of Natural Resourcesundated · press · 547 wordsNo date found: in the overall numbers, not in any year
- Priorities for the Climate Change, Environment, Sustainability and Rural Affairs Committeeundated · press · 160 wordsNo date found: in the overall numbers, not in any year
- Life at Welsh Waterundated · blog · 551 wordsNo date found: in the overall numbers, not in any year
- How are we doing?undated · press · 391 wordsNo date found: in the overall numbers, not in any year
- Sustainable energyundated · press · 218 wordsNo date found: in the overall numbers, not in any year
Not measured2 pages
- https://www.dwrcymru.com/-/media/project/files/page-documents/corporate/environment/water-resources/water-resources-management-plan-2024/final-water-resources-management-plan-2024/dwr-cymru-welsh-water-wrmp24tables-wrmp-data-hybrid-60-v3-redacted.ashx2024 · press · 47 wordsUnder 150 words of text: too short to measure
- Glas Cymru Holdings Cyfyngedig15 Dec 2015 · press · 140 wordsUnder 150 words of text: too short to measure
08 · Method
How this was measured
The pages
Welsh Water's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.