“The innovative approach to IT services contracting will see the international leaders in digital services Atos, Capgemini and Cognizant work collaboratively in an alliance model starting this year. It is the first time any of the three suppliers have worked in this way on this scale in the UK.”IT solutions on tap: Large-scale alliance model between Anglian Water, Atos, Capgemini and Cognizant is industry first
Anglian Water
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
26 of Anglian Water's own blog posts, press releases and announcements, 2016 to 2026, measured sentence by sentence, 18 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 9 other water companies, and what it sounds like in its own words.
- Pages measured
- 26
- Years covered
- 2016–26
- Archived before ChatGPT
- 18
- Blog · press
- 0 · 26
26 pages only. The writing numbers on this page are context, not findings: there are no sector rankings or comparisons below 30 pages.
01 · Homepage
One capture a year
Anglian Water's homepage from 2000 to 2025, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Anglian Water’s homepage (anglianwater.co.uk) as archived by the Internet Archive on 7 Jul 2025. © Anglian Water or its licensors. Shown for comparison and review; not endorsed by Anglian Water.
Homepage
2025
“Explore Anglian Water”
Page title
Anglian Water - Love Every Drop
- 2011Pay your bill ...
- 2015Also in this section
- 2019What would you like to do today?
- 2020Welcome to Anglian Water
- 2025Explore Anglian Water
23 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2016 | 7.9 | 2 |
| 2017 | 7.4 | 2 |
| 2018 | 22.1 | 1 |
| 2019 | 23.4 | 3 |
| 2020 | 23.0 | 4 |
| 2021 | 23.6 | 4 |
| 2022 | 23.5 | 2 |
| 2026 | 24.5 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2016 | 1.23 | 2 |
| 2017 | 1.17 | 2 |
| 2018 | 0.65 | 1 |
| 2019 | 0.51 | 3 |
| 2020 | 0.58 | 4 |
| 2021 | 1.79 | 4 |
| 2022 | 0.54 | 2 |
| 2026 | 0.51 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2016 | 7.6 | 2 |
| 2017 | 11.5 | 2 |
| 2018 | 22.6 | 1 |
| 2019 | 15.4 | 3 |
| 2020 | 7.6 | 4 |
| 2021 | 4.9 | 4 |
| 2022 | 13.9 | 2 |
| 2026 | 21.6 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2016 | 35% | 2 |
| 2017 | 36% | 2 |
| 2018 | 0% | 1 |
| 2019 | 22% | 3 |
| 2020 | 7% | 4 |
| 2021 | 12% | 4 |
| 2022 | 0% | 2 |
| 2026 | 50% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2016 | 63% | 2 |
| 2017 | 64% | 2 |
| 2018 | 100% | 1 |
| 2019 | 36% | 3 |
| 2020 | 94% | 4 |
| 2021 | 83% | 4 |
| 2022 | 88% | 2 |
| 2026 | 50% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2016 | 1.9 | 2 |
| 2017 | 1.5 | 2 |
| 2018 | 0.0 | 1 |
| 2019 | 0.5 | 3 |
| 2020 | 0.0 | 4 |
| 2021 | 1.1 | 4 |
| 2022 | 0.0 | 2 |
| 2026 | 0.0 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2016 | 1.22 | 2 |
| 2017 | 1.56 | 2 |
| 2018 | 0.00 | 1 |
| 2019 | 0.84 | 3 |
| 2020 | 0.56 | 4 |
| 2021 | 0.00 | 4 |
| 2022 | 0.00 | 2 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2016 | 30% | 2 |
| 2017 | 31% | 2 |
| 2018 | 28% | 1 |
| 2019 | 22% | 3 |
| 2020 | 26% | 4 |
| 2021 | 32% | 4 |
| 2022 | 33% | 2 |
| 2026 | 23% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2016 | 0.52 | 2 |
| 2017 | 0.63 | 2 |
| 2018 | 0.00 | 1 |
| 2019 | 3.91 | 3 |
| 2020 | 0.45 | 4 |
| 2021 | 1.95 | 4 |
| 2022 | 4.99 | 2 |
| 2026 | 11.99 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2016 | 2.61 | 2 |
| 2017 | 1.67 | 2 |
| 2018 | 2.49 | 1 |
| 2019 | 0.26 | 3 |
| 2020 | 0.00 | 4 |
| 2021 | 4.13 | 4 |
| 2022 | 3.58 | 2 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2016 | 0.87 | 2 |
| 2017 | 1.25 | 2 |
| 2018 | 0.00 | 1 |
| 2019 | 0.06 | 3 |
| 2020 | 0.00 | 4 |
| 2021 | 1.67 | 4 |
| 2022 | 0.00 | 2 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2016 | 0.43 | 2 |
| 2017 | 0.32 | 2 |
| 2018 | 0.00 | 1 |
| 2019 | 0.00 | 3 |
| 2020 | 2.58 | 4 |
| 2021 | 0.68 | 4 |
| 2022 | 3.90 | 2 |
| 2026 | 1.60 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2016 | 0.00 | 2 |
| 2017 | 0.30 | 2 |
| 2018 | 0.00 | 1 |
| 2019 | 0.43 | 3 |
| 2020 | 0.00 | 4 |
| 2021 | 0.25 | 4 |
| 2022 | 0.00 | 2 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2016 | 1,535 | 2 |
| 2017 | 1,397 | 2 |
| 2018 | 401 | 1 |
| 2019 | 2,703 | 3 |
| 2020 | 391 | 4 |
| 2021 | 815 | 4 |
| 2022 | 635 | 2 |
| 2026 | 1,251 | 1 |
Years with pages: 2016 (2), 2017 (2), 2018 (1), 2019 (3), 2020 (4), 2021 (4), 2022 (2), 2026 (1). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Against its sector
Anglian Water among water companies
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Anglian Water has fewer than 30, so it is placed for context but not ranked. Select a dot to open that brand.
Pages measured: Thames Water 106 · Severn Trent 115 · United Utilities 153 · Anglian Water 26 · Wessex Water 97 · South West Water 185 · Welsh Water 208 · Affinity Water 100 · Scottish Water 16 · South East Water 232. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
04 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“Waterwise has launched a brand new Leadership Group with the UK water industry - to use more ambitious water efficiency programmes to track and improve customer service. Anglian Water’s Director of Growth and Resilience, Jean Spencer, who is widely renowned as an industry leader in resilience, will chair the group.”Raising the bar on water efficiency
“Anglian Water sustainability manager Andy Brown began to suffer from anxiety and knew he had to talk to someone. In this blog he shares his experience and urges others to speak to those around them when they encounter feelings they find difficult to cope with.”Andy’s experience: “I’m no Alpha male, but I didn’t think I was someone to be beset by worry and anxiety.”
“Led by non-state actors from business, investors, civil society, academia, cities and regions, it seeks to increase the focus on helping people adapt to climate change by sharing best practice and building collaboration, momentum and new opportunities on adaptation and resilience. Further goals of the Hub include amplifying messages from COP and helping to set the direction for future action on adaptation and resilience beyond the conference.”Anglian Water chosen as co-lead for the Nature: Water theme at the COP26 Resilience Hub
“Bathing water season has well and truly begun, and what a great time to visit some of the regions well-loved rivers, streams and seas. Or perhaps it's a chance to explore the 27 new designated bathing water sites which were launched across the country earlier this year – with 3 being granted bathing water status in the Anglian Water region.”Sewage, algae or something else?
“Part of Anglian Water’s £11 billion plan for AMP8, this new framework will work across its investment programme, forming part of Anglian Water’s wider commitment to building Britain’s future through resilient water and water recycling infrastructure.”Anglian Water accelerates AMP8 investment with £1.5bn Major Projects Framework tender
05 · Every page
All 41 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 26 count towards the measures; the rest were not measured (3 pdf report (annual report, info pack), 12 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.
20261 page
- Heatwaves are ‘new normal’ as Anglian Water urges customers to cut water usage2026 · press · 1,251 words
20222 pages
- Anglian Water and partners are awarded more than £5.5 million for their latest project28 Apr 2022 · press · 558 words · archived
- Environment Minister Rebecca Pow visit3 Mar 2022 · press · 712 words · archived
20214 pages
- Anglian Water set to start first part of multimillion pound improvements in Peterborough17 Sep 2021 · press · 602 words · archived
- Anglian Water chosen as co-lead for the Nature: Water theme at the COP26 Resilience Hubby Sep 2021 · press · 955 words · archived
- Anglian Water supports growth with new water main installation in Suffolkby May 2021 · press · 1,049 words · archived
- Challenge accepted as topics unveiled ahead of Innovate East 20212021 · press · 655 words · archived
20204 pages
- Anglian Water begins next stage of Norwich to Ludham water project to protect local conservation area18 Aug 2020 · press · 555 words · archived
- Anglian Water and partners celebrate success at National Water Industry Awards3 Aug 2020 · press · 446 words · archived
- Anglian Water to close water parks to limit spread of coronavirus22 Mar 2020 · press · 255 words · archived
- Anglian Water to begin resilience work in Milton Keynes amid future growth27 Jan 2020 · press · 309 words · archived
20193 pages
- Andy’s experience: “I’m no Alpha male, but I didn’t think I was someone to be beset by worry and anxiety.”6 Aug 2019 · press · 5,860 words · archived
- British Olympian warns of the dangers of jumping into reservoirs6 Jun 2019 · press · 595 words · archived
- Anglian Water unveils £470 million investment plan for East of England4 Feb 2019 · press · 1,653 words · archived
20181 page
- Anglian Water named ‘Utility Company of the Year’ for 20182018 · press · 401 words · archived
20172 pages
- Raising the bar on water efficiencyby Jul 2017 · press · 1,201 words · archived
- £425million investment plan gets underway for the East of Englandby Apr 2017 · press · 1,592 words · archived
20162 pages
- Anglian Water leads the charge to break the taboo on mental wellbeing at workby Oct 2016 · press · 1,921 words · archived
- IT solutions on tap: Large-scale alliance model between Anglian Water, Atos, Capgemini and Cognizant is industry firstby Sep 2016 · press · 1,149 words · archived
In the overall numbers, no year7 pages
- Anglian Water strengthens delivery of £11 billion investment programme10 Sep 2026 · press · 1,339 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Customers help reduce water demand by 9% as Anglian Water thanks region for supporting hosepipe restrictions17 Jul 2026 · press · 855 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Anglian Water accelerates AMP8 investment with £1.5bn Major Projects Framework tender3 Feb 2026 · press · 922 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Anglian Water invests over £8 million to upgrade water pipes in Shotley5 Jun 2025 · press · 434 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Anglian Water announces £500m shareholder equity injection23 May 2025 · press · 242 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Sewage, algae or something else?12 Aug 2024 · press · 697 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Water workers plant thousands of new trees in North Lincolnshire2 May 2023 · press · 373 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
Not measured15 pages
- Annual Performance Report 20262026 · info_pack · 84,915 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- https://www.anglianwater.co.uk/siteassets/household/corporate/plans-and-reports/2026-reports/annual-integrated-report-2026_strategic-report.pdf2026 · info_pack · 62,172 wordsMostly short lines (lists, tables, link pages) rather than prose
- Annual Performance Report 202531 Mar 2025 · info_pack · 133,770 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- https://www.anglianwater.co.uk/globalassets/anglian-waters-annual-integrated-report-2024-25-1.pdf2024 · info_pack · 144,941 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Protecting customer’s supplies in Bostonby Jan 2018 · press · 813 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Rutland wins Keep Britain Tidy’s coveted award for Innovationby Oct 2017 · press · 887 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Scientists sample oily sludge found on beachby Apr 2017 · press · 997 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Rutland Visit England Accreditationby Oct 2016 · press · 878 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Last chance to apply for apprenticeshipsby Jul 2016 · press · 898 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Water Parks named among the best in the countryby Jul 2016 · press · 866 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- ‘Diglet’ gets stuck inby Apr 2015 · press · 912 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Anglian Water starts £1.3 million investment in Upper Boddingtonby Apr 2015 · press · 908 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Flushing in Norwich - Crome, Thorpe Hamlet and Thorpe St Andrews areasby Feb 2015 · press · 648 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Major route in Ely to be closed for next two weekendsby Jan 2015 · press · 842 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Anglian Water responds to Ofwat’s announcement on water bills for 2015-20202015 · press · 818 words · archivedMostly short lines (lists, tables, link pages) rather than prose
06 · Method
How this was measured
The pages
Anglian Water's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.