“From cleaning beaches and packing food supplies to making improvements to schools and community farms, our volunteers helped to make a real difference in their communities this year.”A helping hand for communities in 2021
Wessex Water
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
97 of Wessex Water's own blog posts, press releases and announcements, 2020 to 2025, measured sentence by sentence. How the writing has moved over the years, how it compares with 9 other water companies, and what it sounds like in its own words.
- Pages measured
- 97
- Years covered
- 2020–25
- Archived before ChatGPT
- 0
- Blog · press
- 2 · 95
01 · Homepage
One capture a year
Wessex Water's homepage from 2000 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Wessex Water’s homepage (wessexwater.co.uk) as archived by the Internet Archive on 20 Jun 2026. © Wessex Water or its licensors. Shown for comparison and review; not endorsed by Wessex Water.
Homepage
2026
“Small switches can have a big impact”
Page title
Wessex Water
- 2011I would like to...
- 2017Household bills and accounts
- 2020Struggling to pay your bills?
- 2022SN13 - Sewer Flooding
- 2024Save water in the shower
- 2026Small switches can have a big impact
24 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2020 | 11.5 | 1 |
| 2021 | 16.4 | 1 |
| 2024 | 23.5 | 1 |
| 2025 | 14.3 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2020 | 0.83 | 1 |
| 2021 | 0.51 | 1 |
| 2024 | 0.55 | 1 |
| 2025 | 0.69 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2020 | 2.9 | 1 |
| 2021 | 0.0 | 1 |
| 2024 | 12.2 | 1 |
| 2025 | 6.5 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2020 | 0% | 1 |
| 2021 | 15% | 1 |
| 2024 | 6% | 1 |
| 2025 | 4% | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2020 | 100% | 1 |
| 2021 | 85% | 1 |
| 2024 | 81% | 1 |
| 2025 | 96% | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2020 | 0.0 | 1 |
| 2021 | 0.0 | 1 |
| 2024 | 0.0 | 1 |
| 2025 | 0.4 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2020 | 0.00 | 1 |
| 2021 | 0.00 | 1 |
| 2024 | 0.00 | 1 |
| 2025 | 0.00 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2020 | 37% | 1 |
| 2021 | 29% | 1 |
| 2024 | 31% | 1 |
| 2025 | 30% | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2020 | 0.00 | 1 |
| 2021 | 0.00 | 1 |
| 2024 | 0.00 | 1 |
| 2025 | 2.93 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2020 | 0.00 | 1 |
| 2021 | 0.00 | 1 |
| 2024 | 1.52 | 1 |
| 2025 | 1.25 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2020 | 0.00 | 1 |
| 2021 | 0.00 | 1 |
| 2024 | 1.52 | 1 |
| 2025 | 0.25 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2020 | 2.91 | 1 |
| 2021 | 1.88 | 1 |
| 2024 | 3.03 | 1 |
| 2025 | 4.62 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2020 | 0.00 | 1 |
| 2021 | 3.80 | 1 |
| 2024 | 0.00 | 1 |
| 2025 | 0.80 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2020 | 344 | 1 |
| 2021 | 531 | 1 |
| 2024 | 660 | 1 |
| 2025 | 1,794 | 4 |
Years with pages: 2020 (1), 2021 (1), 2024 (1), 2025 (4). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Against its sector
Wessex Water among water companies
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Questions
115% more than its sector
3.0 against a sector average of 1.4; 2nd highest of 10.
Contractions
35% less than its sector
7.3 against a sector average of 11.3; 2nd lowest of 10.
"You"
30% less than its sector
17% against a sector average of 24%; 4th lowest of 10.
Pages measured: Thames Water 106 · Severn Trent 115 · United Utilities 153 · Anglian Water 26 · Wessex Water 97 · South West Water 185 · Welsh Water 208 · Affinity Water 100 · Scottish Water 16 · South East Water 232. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
04 · Vocabulary
Words Wessex Water uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
overflows32.1 vs 2.9
dorset20.0 vs 0.2
phosphorus19.0 vs 0.2
recycling21.5 vs 1.9
wetland15.3 vs 0.6
storm32.4 vs 4.7
bristol17.2 vs 1.1
somerset16.8 vs 0.1
sewer36.5 vs 7.9
wiltshire9.0 vs 0.2
stour8.7 vs 0.3
bath8.1 vs 0.3
nature-based9.0 vs 0.7
sewage21.8 vs 4.1
sampling7.8 vs 0.5
discharges8.4 vs 0.7
Wessex WaterSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 97 pages. Checked for product names and page furniture.
05 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“The company said it was the right thing to do to help alleviate traffic congestion in the city, adding that this will be the final weekend of potential disruption in the Avon Street area.”Sewerage work to be halted to alleviate congestion
“Next year’s bills will increase by approximately 9% and, in real terms, bills will still be lower in 2030 than in 2010. Our plan does not include any investment that has already been funded and we are not asking customers to pay twice.”Update on Wessex Water’s 2025-30 business plan
06 · Every page
All 106 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 97 count towards the measures; the rest were not measured (3 pdf report (annual report, info pack), 3 under 150 words of text, 3 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.
20254 pages
- Update on Wessex Water’s 2025-30 business plan2025 · press · 324 words
- Business plan 2025-20302025 · press · 1,340 words
- Updates to our business plan 2025-302025 · press · 1,468 words
- Business plan 2025-2030 summary2025 · press · 4,043 words
20241 page
- Industry leading service continues in the region2024 · press · 660 words
20211 page
- A helping hand for communities in 20212021 · press · 531 words
20201 page
- Business plan 2020-20252020 · press · 344 words
In the overall numbers, no year90 pages
- Water abstraction20 Feb 2023 · press · 215 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Sewerage work to be halted to alleviate congestion4 Jan 2022 · press · 374 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Wessex Water delivers high performance during the pandemic14 Jul 2021 · press · 704 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Record investment to protect environment and create jobs2000 · press · 792 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Life for a Lifeundated · blog · 153 wordsNo date found: in the overall numbers, not in any year
- Removing phosphorus to improve river healthundated · blog · 1,391 wordsNo date found: in the overall numbers, not in any year
- Storm overflow investmentundated · press · 531 wordsNo date found: in the overall numbers, not in any year
- Past partners projectsundated · press · 388 wordsNo date found: in the overall numbers, not in any year
- Durleigh water treatment centreundated · press · 513 wordsNo date found: in the overall numbers, not in any year
- Syringe scheme is a shot in the arm for Recycle Weekundated · press · 258 wordsNo date found: in the overall numbers, not in any year
- Mollie, Civil Engineering Technician Apprenticeundated · press · 340 wordsNo date found: in the overall numbers, not in any year
- Funding boost for community orchard in Somersetundated · press · 405 wordsNo date found: in the overall numbers, not in any year
- Cromhall wetlandundated · press · 510 wordsNo date found: in the overall numbers, not in any year
- Wessex Water donates £60,000 to local projectsundated · press · 367 wordsNo date found: in the overall numbers, not in any year
- West Wiltshire upgrade delivered on timeundated · press · 433 wordsNo date found: in the overall numbers, not in any year
- Water Resources Management Planundated · press · 1,427 wordsNo date found: in the overall numbers, not in any year
- Daisy, Trainee Quantity Surveyorundated · press · 567 wordsNo date found: in the overall numbers, not in any year
- Sustainable Finance Frameworkundated · press · 321 wordsNo date found: in the overall numbers, not in any year
- Holdenhurst water recycling centreundated · press · 952 wordsNo date found: in the overall numbers, not in any year
- Francelli, Engineering and Sustainable Developerundated · press · 366 wordsNo date found: in the overall numbers, not in any year
- Annual Report and Accountsundated · press · 1,117 wordsNo date found: in the overall numbers, not in any year
- Wessex Water's leading performance and vision for the futureundated · press · 732 wordsNo date found: in the overall numbers, not in any year
- There’s a quack in our pipeundated · press · 255 wordsNo date found: in the overall numbers, not in any year
- Support for scouts in Bristolundated · press · 387 wordsNo date found: in the overall numbers, not in any year
- Ringing the changes to boost overflow reductionundated · press · 392 wordsNo date found: in the overall numbers, not in any year
- Leighton, Apprentice R&M Supplyundated · press · 484 wordsNo date found: in the overall numbers, not in any year
- Backing for bill-paying support measuresundated · press · 263 wordsNo date found: in the overall numbers, not in any year
- Joe, Water Production Inspectorundated · press · 420 wordsNo date found: in the overall numbers, not in any year
- Youth-led boxing sessions in Bristolundated · press · 363 wordsNo date found: in the overall numbers, not in any year
- Go-ahead for £100m investment in Bristol’s water treatmentundated · press · 726 wordsNo date found: in the overall numbers, not in any year
- Kevin, Organic chemistry laboratory managerundated · press · 345 wordsNo date found: in the overall numbers, not in any year
- Poo-powered trucks are not to be sniffed atundated · press · 316 wordsNo date found: in the overall numbers, not in any year
- Governance and assuranceundated · press · 480 wordsNo date found: in the overall numbers, not in any year
- Tackling food povertyundated · press · 353 wordsNo date found: in the overall numbers, not in any year
- Climate change adaptationundated · press · 336 wordsNo date found: in the overall numbers, not in any year
- Check your stop tap ahead of cold snapundated · press · 204 wordsNo date found: in the overall numbers, not in any year
- Staying hydratedundated · press · 363 wordsNo date found: in the overall numbers, not in any year
- Great customer experienceundated · press · 157 wordsNo date found: in the overall numbers, not in any year
- Improving sustainability in Warehamundated · press · 379 wordsNo date found: in the overall numbers, not in any year
- Conservation team restoring Charm to Batheaston siteundated · press · 633 wordsNo date found: in the overall numbers, not in any year
- Water recyclingundated · press · 519 wordsNo date found: in the overall numbers, not in any year
- Sewage sludge and biosolidsundated · press · 387 wordsNo date found: in the overall numbers, not in any year
- Sewer rehabilitation great Britton steps into retirementundated · press · 633 wordsNo date found: in the overall numbers, not in any year
- Restoring saltmarsh at Bleadon Levelsundated · press · 830 wordsNo date found: in the overall numbers, not in any year
- AI insight helping to protect our rivers and seasundated · press · 231 wordsNo date found: in the overall numbers, not in any year
- Catchment partnership projectsundated · press · 1,101 wordsNo date found: in the overall numbers, not in any year
- Scientific servicesundated · press · 1,167 wordsNo date found: in the overall numbers, not in any year
- Game Changer, Taunton, Somerset.undated · press · 280 wordsNo date found: in the overall numbers, not in any year
- Poole sewer enhancementundated · press · 741 wordsNo date found: in the overall numbers, not in any year
- Investor and debt information documentsundated · press · 259 wordsNo date found: in the overall numbers, not in any year
- UK-first sewer technology protects the Parrettundated · press · 229 wordsNo date found: in the overall numbers, not in any year
- £12m plan to protect watercourses in rural Somersetundated · press · 315 wordsNo date found: in the overall numbers, not in any year
- Jordan, Project Engineerundated · press · 530 wordsNo date found: in the overall numbers, not in any year
- Matthew, Senior Project Managerundated · press · 533 wordsNo date found: in the overall numbers, not in any year
- Young People's Panelundated · press · 292 wordsNo date found: in the overall numbers, not in any year
- Durleigh wetlandundated · press · 220 wordsNo date found: in the overall numbers, not in any year
- Our plastics promiseundated · press · 401 wordsNo date found: in the overall numbers, not in any year
- Annual storm overflow discharge figures publishedundated · press · 637 wordsNo date found: in the overall numbers, not in any year
- Supporting people with brain injuriesundated · press · 390 wordsNo date found: in the overall numbers, not in any year
- Dividends and profitsundated · press · 514 wordsNo date found: in the overall numbers, not in any year
- Cromhall research reveals environmental benefits of wetlandsundated · press · 819 wordsNo date found: in the overall numbers, not in any year
- Anglers can now use their own electric outboardsundated · press · 348 wordsNo date found: in the overall numbers, not in any year
- Pollution Incident Reduction Planundated · press · 374 wordsNo date found: in the overall numbers, not in any year
- River Stour phosphorusundated · press · 1,996 wordsNo date found: in the overall numbers, not in any year
- Collaboration shakes up approach to sewer lining in the UKundated · press · 819 wordsNo date found: in the overall numbers, not in any year
- Dorset blind associationundated · press · 215 wordsNo date found: in the overall numbers, not in any year
- Seven-figure boost for river protection at Ilminsterundated · press · 321 wordsNo date found: in the overall numbers, not in any year
- Activity days for young carers in Dorsetundated · press · 675 wordsNo date found: in the overall numbers, not in any year
- Laying a Foundation for debt-free futuresundated · press · 285 wordsNo date found: in the overall numbers, not in any year
- Enhancing outdoor learning in Bristolundated · press · 342 wordsNo date found: in the overall numbers, not in any year
- Protecting The Weare in Warminsterundated · press · 498 wordsNo date found: in the overall numbers, not in any year
- Partners Programme plays part in biodiversity driveundated · press · 981 wordsNo date found: in the overall numbers, not in any year
- Matthew, Team Leaderundated · press · 446 wordsNo date found: in the overall numbers, not in any year
- Major investment to improve storm overflows and rivers by financially robust firmundated · press · 847 wordsNo date found: in the overall numbers, not in any year
- Berrow Road reopens as quickened sewer repair hits targetundated · press · 486 wordsNo date found: in the overall numbers, not in any year
- Our waste management pledgeundated · press · 337 wordsNo date found: in the overall numbers, not in any year
- More than 60 community projects fundedundated · press · 270 wordsNo date found: in the overall numbers, not in any year
- Wessex Water makes record levels of investmentundated · press · 716 wordsNo date found: in the overall numbers, not in any year
- Creating a cleaner Dorsetundated · press · 397 wordsNo date found: in the overall numbers, not in any year
- Overflow solution reigns at Portland Bill Lighthouseundated · press · 729 wordsNo date found: in the overall numbers, not in any year
- Water treatmentundated · press · 912 wordsNo date found: in the overall numbers, not in any year
- Preventing discharges on Chesil Beachundated · press · 769 wordsNo date found: in the overall numbers, not in any year
- Major upgrade to safeguard Somerset riverundated · press · 471 wordsNo date found: in the overall numbers, not in any year
- Millions poured into protecting Keynsham's environmentundated · press · 602 wordsNo date found: in the overall numbers, not in any year
- Invasive non-native speciesundated · press · 487 wordsNo date found: in the overall numbers, not in any year
- Sustainable Finance Allocation and Impact Reportundated · press · 259 wordsNo date found: in the overall numbers, not in any year
- £4m inflow to protect north Dorset riversundated · press · 378 wordsNo date found: in the overall numbers, not in any year
- Annual results: A strong year for Wessex Water with clear areas of improvement aheadundated · press · 810 wordsNo date found: in the overall numbers, not in any year
- Blockage nightmare for a home in Tisburyundated · press · 237 wordsNo date found: in the overall numbers, not in any year
- Rural upgrade helping to keep it clean in Somersetundated · press · 416 wordsNo date found: in the overall numbers, not in any year
Not measured9 pages
- https://corporate.wessexwater.co.uk/media/t1yflxbx/annual-performance-report-2024-25.pdf2024 · info_pack · 33,650 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Your water, your say2023 · press · 146 wordsUnder 150 words of text: too short to measure
- Climate Change Adaptation Reportundated · info_pack · 33,947 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- https://corporate.wessexwater.co.uk/media/v14ntikk/poole-sro-gate-2-report-nov-2022.pdfundated · info_pack · 24,626 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Vulnerability strategy documentsundated · press · 94 wordsUnder 150 words of text: too short to measure
- Wholesale competition documentsundated · press · 167 wordsMostly short lines (lists, tables, link pages) rather than prose
- Tracker survey reportsundated · press · 143 wordsUnder 150 words of text: too short to measure
- Infiltration Reduction Plansundated · press · 451 wordsMostly short lines (lists, tables, link pages) rather than prose
- Environmental information documentsundated · press · 324 wordsMostly short lines (lists, tables, link pages) rather than prose
07 · Method
How this was measured
The pages
Wessex Water's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.