Rights and takedown
Brands over time studies how UK brands write and present themselves over time. To do that it shows dated homepage screenshots, short verbatim quotations and statistics about published writing. Last updated 2026-10-05.
Who owns what
Every screenshot, logo, trade mark and quotation on this site belongs to the brand that published it, or to its licensors. We claim no ownership of them, and no licence to reuse them is given to visitors: ask the owner. No brand endorses, sponsors or is affiliated with this site.
Where the material comes from
Homepage screenshots are rendered from captures held by the Internet Archive. Each one is labelled with the brand, the domain, the capture date and a link to the archived copy, and is shown unaltered except for cropping to the top of the page. Archived pages can be incomplete, and can pull in images archived on a later date. Quotations are short, word for word, and link to the live page or its archived copy.
Why it is shown
The material is shown for comparison, criticism and review: how each brand’s homepage and writing changed, year by year, set against its own history and its sector. The statistics are counts of published text. They describe style only, and say nothing about who or what wrote any page.
Asking for removal
If you own the rights in a screenshot or quotation and want it removed, email hello@brandsovertime.com with:
- the brand
- the page address
- the year or quotation
We will acknowledge your request within 2 working days and take the item down while we review it, then tell you what we decided. You do not need to send a formal notice, and there is no charge. Removing an item here does not remove it from the Internet Archive, which has its own process.
Corrections
If a number, date or label looks wrong, tell us at the same address and we will check it against the source pages.
Who runs the site
Adapt Progress Evolve Limited, registered in England and Wales, company no. 10047328. English law applies to this site and these terms.