carwow
over time

Name: carwow over time
Creator: Brands over time
License: https://creativecommons.org/licenses/by/4.0/

Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022

320 of carwow's own blog posts, press releases and announcements, 2015 to 2026, measured sentence by sentence, 91 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 6 other motoring brands, and what it sounds like in its own words.

Pages measured: 320
Years covered: 2015–26
Archived before ChatGPT: 91
Blog · press: 185 · 135

01 · Homepage

One capture a year

carwow's homepage from 2013 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.

Screenshot of carwow’s homepage (carwow.co.uk) as archived by the Internet Archive on 4 Jul 2026. © carwow or its licensors. Shown for comparison and review; not endorsed by carwow.

Homepage

2026

“Browse, Buy, Sell All in one place”

Page title

Carwow | The free, easy way to change your car online

Open on the Internet Archive

2013Helping you find your perfect car
2016Awkward haggling is a thing of the past
2017Car buying with you in the driving seat.
2020The car buying comparison site
2023Buy. Sell. Wow.
2026Browse, Buy, Sell All in one place

9 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.

02 · Measures by year

How the writing moved

Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.

Sentence lengthAverage words per sentence.

Motoring avg 14.3

13.8

13.7

15.0

14.5

14.1

10.6

11.4

13.0

11.6

13.5

13.3

13.0

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Sentence length	Pages
2015	13.8	28
2016	13.7	22
2017	15.0	10
2018	14.5	8
2019	14.1	7
2020	10.6	11
2021	11.4	21
2022	13.0	29
2023	11.6	5
2024	13.5	35
2025	13.3	72
2026	13.0	66

Sentence rhythmHow much sentence length varies (standard deviation over mean). Higher reads less even.

0.3

0.6

0.9

Motoring avg 0.71

0.74

0.69

0.66

0.74

0.75

0.79

0.75

0.72

0.66

0.78

0.71

0.69

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Sentence rhythm	Pages
2015	0.74	28
2016	0.69	22
2017	0.66	10
2018	0.74	8
2019	0.75	7
2020	0.79	11
2021	0.75	21
2022	0.72	29
2023	0.66	5
2024	0.78	35
2025	0.71	72
2026	0.69	66

ContractionsContractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.

Motoring avg 16.2

20.2

18.0

21.4

18.9

27.4

14.1

17.0

15.7

12.3

14.5

19.5

21.1

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Contractions	Pages
2015	20.2	28
2016	18.0	22
2017	21.4	10
2018	18.9	8
2019	27.4	7
2020	14.1	11
2021	17.0	21
2022	15.7	29
2023	12.3	5
2024	14.5	35
2025	19.5	72
2026	21.1	66

"You"Share of I/we/you pronouns that are "you": how much the writing addresses the reader.

30%

60%

90%

Motoring avg 64%

66%

52%

58%

67%

55%

60%

80%

70%

68%

74%

75%

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	"You"	Pages
2015	66%	28
2016	52%	22
2017	52%	10
2018	58%	8
2019	67%	7
2020	55%	11
2021	60%	21
2022	80%	29
2023	70%	5
2024	68%	35
2025	74%	72
2026	75%	66

"We"Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.

20%

40%

60%

Motoring avg 29%

27%

45%

43%

36%

32%

37%

30%

10%

20%

24%

15%

14%

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	"We"	Pages
2015	27%	28
2016	45%	22
2017	43%	10
2018	36%	8
2019	32%	7
2020	37%	11
2021	30%	21
2022	10%	29
2023	20%	5
2024	24%	35
2025	15%	72
2026	14%	66

QuestionsQuestion marks per 1,000 words.

Motoring avg 4.6

6.8

3.6

5.6

3.6

6.6

7.1

12.0

12.5

15.9

5.9

8.5

7.9

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Questions	Pages
2015	6.8	28
2016	3.6	22
2017	5.6	10
2018	3.6	8
2019	6.6	7
2020	7.1	11
2021	12.0	21
2022	12.5	29
2023	15.9	5
2024	5.9	35
2025	8.5	72
2026	7.9	66

ExclamationsExclamation marks per 1,000 words.

Motoring avg 0.87

2.07

2.42

0.72

1.26

1.93

1.55

1.41

1.44

1.36

0.92

1.91

1.54

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Exclamations	Pages
2015	2.07	28
2016	2.42	22
2017	0.72	10
2018	1.26	8
2019	1.93	7
2020	1.55	11
2021	1.41	21
2022	1.44	29
2023	1.36	5
2024	0.92	35
2025	1.91	72
2026	1.54	66

Long wordsShare of words with seven or more letters.

16%

24%

Motoring avg 23%

19%

20%

19%

17%

19%

18%

17%

19%

18%

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Long words	Pages
2015	19%	28
2016	20%	22
2017	20%	10
2018	19%	8
2019	17%	7
2020	19%	11
2021	18%	21
2022	18%	29
2023	17%	5
2024	19%	35
2025	18%	72
2026	18%	66

Em dashesEm dashes per 1,000 words.

Motoring avg 3.48

6.32

5.77

7.03

5.17

11.89

3.41

5.44

2.26

2.56

4.94

5.84

4.70

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Em dashes	Pages
2015	6.32	28
2016	5.77	22
2017	7.03	10
2018	5.17	8
2019	11.89	7
2020	3.41	11
2021	5.44	21
2022	2.26	29
2023	2.56	5
2024	4.94	35
2025	5.84	72
2026	4.70	66

AI-associated wordsWords from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.

0.6

1.2

1.8

Motoring avg 0.88

0.10

0.42

1.52

0.30

0.38

0.50

0.36

0.24

0.76

1.02

0.99

1.04

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	AI-associated words	Pages
2015	0.10	28
2016	0.42	22
2017	1.52	10
2018	0.30	8
2019	0.38	7
2020	0.50	11
2021	0.36	21
2022	0.24	29
2023	0.76	5
2024	1.02	35
2025	0.99	72
2026	1.04	66

AI-era marketing wordsMarketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.

0.5

1.5

Motoring avg 0.73

0.05

1.29

0.18

0.38

0.41

0.36

0.13

0.76

0.84

0.87

1.02

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	AI-era marketing words	Pages
2015	0.05	28
2016	0.05	22
2017	1.29	10
2018	0.18	8
2019	0.38	7
2020	0.41	11
2021	0.36	21
2022	0.13	29
2023	0.76	5
2024	0.84	35
2025	0.87	72
2026	1.02	66

Quieter LLM-favoured wordsEveryday words language models are known to over-use, per 1,000 words. A style measure only.

0.4

0.8

1.2

Motoring avg 1.08

0.61

1.16

0.73

0.74

0.96

0.22

0.26

0.12

0.84

0.69

0.41

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Quieter LLM-favoured words	Pages
2015	0.61	28
2016	1.16	22
2017	0.73	10
2018	0.74	8
2019	0.96	7
2020	0.22	11
2021	0.22	21
2022	0.26	29
2023	0.12	5
2024	0.84	35
2025	0.69	72
2026	0.41	66

AI-associated sentence shapesSentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.

0.2

0.4

0.6

Motoring avg 0.26

0.36

0.19

0.06

0.00

0.09

0.24

0.21

0.58

0.32

0.49

0.30

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	AI-associated sentence shapes	Pages
2015	0.36	28
2016	0.19	22
2017	0.06	10
2018	0.00	8
2019	0.09	7
2020	0.24	11
2021	0.21	21
2022	0.21	29
2023	0.58	5
2024	0.32	35
2025	0.49	72
2026	0.30	66

Page lengthAverage words per page.

600

1,200

1,800

Motoring avg 1,667

899

815

976

1,129

887

806

817

1,403

892

1,098

1,016

1,152

ChatGPT · Nov 2022

201528 pp

201622 pp

201710 pp

20188 pp

20197 pp

202011 pp

202121 pp

202229 pp

20235 pp

202435 pp

202572 pp

202666 pp

10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released

Show as a table

Year	Page length	Pages
2015	899	28
2016	815	22
2017	976	10
2018	1,129	8
2019	887	7
2020	806	11
2021	817	21
2022	1,403	29
2023	892	5
2024	1,098	35
2025	1,016	72
2026	1,152	66

Years with pages: 2015 (28), 2016 (22), 2017 (10), 2018 (8), 2019 (7), 2020 (11), 2021 (21), 2022 (29), 2023 (5), 2024 (35), 2025 (72), 2026 (66). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).

03 · Before and after

2019 to Nov 2022 against 2024 to 2026

The same measures on 67 pages from before ChatGPT launched and 173 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.

2019 to Nov 2022 · 67 pp2024 to 2026 · 173 pp

Sentence length up 8%

words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Sentence length up 8%. words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Sentence length	12.2	13.2	+1.0

Sentence rhythm down 3%

How much sentence length varies (standard deviation over mean). Higher reads less even.

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Sentence rhythm down 3%. How much sentence length varies (standard deviation over mean). Higher reads less even. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Sentence rhythm	0.74	0.72	−0.02

Contractions up 12%

per 1,000 words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Contractions up 12%. per 1,000 words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Contractions	17.1	19.1	+2.0

"You" up 5 pts

share of I/we/you

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

"You" up 5 pts. share of I/we/you. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
"You"	68%	73%	+5%

"We" down 7 pts

share of I/we/you

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

"We" down 7 pts. share of I/we/you. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
"We"	23%	16%	−7%

Questions down 28%

per 1,000 words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Questions down 28%. per 1,000 words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Questions	10.8	7.8	−3.1

Exclamations up 5%

per 1,000 words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Exclamations up 5%. per 1,000 words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Exclamations	1.49	1.57	+0.08

Long words about the same

share of words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Long words about the same. share of words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Long words	18%	18%	0%

Em dashes up 19%

per 1,000 words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Em dashes up 19%. per 1,000 words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Em dashes	4.40	5.22	+0.82

AI-associated words up 225%

per 1,000 words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

AI-associated words up 225%. per 1,000 words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
AI-associated words	0.31	1.01	+0.70

AI-era marketing words up 268%

per 1,000 words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

AI-era marketing words up 268%. per 1,000 words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
AI-era marketing words	0.25	0.92	+0.67

Quieter LLM-favoured words up 94%

per 1,000 words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Quieter LLM-favoured words up 94%. per 1,000 words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Quieter LLM-favoured words	0.32	0.61	+0.30

AI-associated sentence shapes up 86%

per 1,000 words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

AI-associated sentence shapes up 86%. per 1,000 words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
AI-associated sentence shapes	0.21	0.38	+0.18

Page length up 1%

words

2019 to Nov 2022 · 67 pp
2024 to 2026 · 173 pp

Source: SGR-011

Page length up 1%. words. Source: SGR-011
m	2019 to Nov 2022 · 67 pp	2024 to 2026 · 173 pp	Change
Page length	1,073	1,085	+12

Every chart is centred on its before value and shares one relative scale, so a longer bar means a bigger percentage change; the values themselves are in different units and do not compare. Before = 2019 to Nov 2022 (67 pages); after = 2024 to 2026 (173 pages). Method: SGR-011.

04 · Against its sector

carwow among motoring brands

Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.

Questions
75% more than its sector
8.0 against a sector average of 4.6; highest of 7.
Em dashes
49% more than its sector
5.19 against a sector average of 3.48; highest of 7.
"We"
25% less than its sector
22% against a sector average of 29%; lowest of 7.

Sentence length2nd lowest of 7

carwow 13.2

12.916.6

Contractions2nd highest of 7

carwow 18.7

11.922.6

"You"2nd highest of 7

carwow 69%

56%73%

"We"Lowest of 7

carwow 22%

22%34%

QuestionsHighest of 7

carwow 8.0

2.98.0

Long wordsLowest of 7

carwow 18%

18%26%

Em dashesHighest of 7

carwow 5.19

1.745.19

AI-associated wordsMid-table, 4th of 7

carwow 0.73

0.381.81

ExclamationsHighest of 7

carwow 1.61

0.211.61

Page length3rd lowest of 7

carwow 1,043

7535,102

Pages measured: Halfords 22 · Kwik Fit 170 · RAC 193 · cinch 311 · Arnold Clark 141 · carwow 320 · Motorway 194. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.

05 · Vocabulary

Words carwow uses more than its peers

The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.

compare50.8 vs 4.1

deals46.5 vs 1.6

buy55.4 vs 10.3

offers39.1 vs 6.4

race27.7 vs 1.0

cars129.2 vs 63.9

latest32.5 vs 7.6

drag28.9 vs 0.4

confidence17.9 vs 2.8

easy26.0 vs 6.7

dealers24.5 vs 6.0

carwowSector peers

Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 320 pages. Checked for product names and page furniture.

06 · In its own words

What it sounded like

Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.

201413 Aug · Blog

“The Citroen C4 Cactus and Peugeot 2008 share a platform and an ethos – cheap, crossover-style family motoring with a hint of fun about it.”

Citroen C4 Cactus vs Peugeot 2008 – funky alternative family cars compared

2020Sep (archived by) · BlogArchived copy

“BMW doesn’t make an estate version of the M5 (WHY!?), so we’re pitting the brand-new M8 Gran Coupe against some long-roofed competition. Though the svelte four-door’s credentials as a family car aren’t as good as those of the other cars here, its engine is an absolute powerhouse.”

BMW M8 Gran Coupe vs Porsche Panamera Turbo S E-Hybrid vs Audi RS6 vs Mercedes-AMG E63 S Estate drag race

202518 Jan · Press

“Almost half of all new cars sold last year were either grey or black, with pink being the least popular shade.”

Grey still tops the chart for new car colours

07 · Every page

All 323 pages, by year

The full list behind every number above, with links to the live page or the archived copy. 320 count towards the measures; the rest were not measured (3 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.

202666 pages

7 of the best Omoda 9 alternatives in 202616 Oct 2026 · blog · 1,295 words
Living with a BYD Atto 3 Evo: should you buy this 449hp Chinese electric car?13 Oct 2026 · press · 734 words
What are ‘ghost’ and ‘cloned’ plates – and what can you do to protect yourself?12 Oct 2026 · blog · 838 words
I’m at the 2026 Paris Motor Show, and these are the best cars I’ve seen so far12 Oct 2026 · press · 1,260 words
The 10 nicest cars to drive, according to their owners10 Oct 2026 · press · 1,454 words
Does the new 884hp Polestar 5 prove that you don’t need a Porsche?6 Oct 2026 · press · 925 words
How the Autumn Budget 2026 could affect drivers5 Oct 2026 · press · 705 words
Best-selling cars in September revealed: Jaecoo 7 takes top spot and diesel sales rise despite higher fuel costs5 Oct 2026 · press · 596 words
10 most popular Chinese cars in 2026 (Year-to-date)25 Sep 2026 · press · 951 words
These cheap small electric cars were put to the ultimate range test18 Sep 2026 · press · 1,313 words
Carwow data reveals why Brits are switching to electric cars9 Sep 2026 · blog · 1,490 words
Can you run your diesel car on vegetable oil?8 Sep 2026 · blog · 1,273 words
Ford Puma remains UK’s best-selling car as Tesla Model 3 becomes top-selling EV4 Sep 2026 · press · 862 words
This 1990s Volvo reminded me how good luxury cars used to be21 Aug 2026 · press · 870 words
Wales gives EV charging firms a decade-long rates break14 Aug 2026 · announcement · 992 words
10 Most Economical Cars, Ranked by Owner Satisfaction31 Jul 2026 · press · 1,248 words
10 Best Value Cars, Ranked by Owner Satisfaction27 Jul 2026 · press · 1,254 words
Motability Scheme Tax Changes Explained23 Jul 2026 · blog · 1,011 words
Best Cars for Family Holidays Rated by Owner Satisfaction21 Jul 2026 · press · 2,054 words
Driving Abroad: Tips Every Brit Needs to Know18 Jul 2026 · blog · 1,328 words
Top 10 Cars With the Best Infotainment Systems, According to 100,000 Drivers9 Jul 2026 · blog · 1,219 words
Are you better off buying a new Jaecoo 7, or one of these used cars?8 Jul 2026 · blog · 1,690 words
Skoda Fabia 130 vs Audi A1: is either of these £30k small cars worth buying?4 Jul 2026 · blog · 1,915 words
I drag raced the most extreme versions of every Maserati on sale to see which is quickest4 Jul 2026 · blog · 790 words
Should you pay extra for this posh electric SUV, or buy a cheaper option instead?30 Jun 2026 · press · 1,032 words
Top 10 Most Reliable Cars, According to 100,000 Drivers28 Jun 2026 · press · 1,111 words
Top 10 Cheapest Cars to Run, According to 100,000 Drivers21 Jun 2026 · blog · 1,192 words
Omoda & Jaecoo 0% APR PCP Finance Deals16 Jun 2026 · press · 755 words
5 Best Cars With the Most Cupholders in 20266 Jun 2026 · blog · 1,074 words
Ford Puma Stays On Top of May’s Best-Seller List4 Jun 2026 · press · 710 words
Audi unveils surprise successor to the R8: meet the Lamborghini-powered Nuvolari4 Jun 2026 · press · 770 words
New Leapmotor B05: alternatives to this £30,000 Chinese electric car3 Jun 2026 · blog · 1,417 words
These are the seven most underrated cars which no one is buying, but you should2 Jun 2026 · blog · 1,318 words
UK Road Casualties 2025 Data: Latest Figures Released28 May 2026 · press · 889 words
Two small EVs, one obvious winner? Hyundai Inster vs Citroen e-C327 May 2026 · blog · 1,836 words
Chinese alternatives to the UK’s most popular new car: the Ford Puma22 May 2026 · blog · 1,053 words
Drag race: new Lamborghini Temerario vs Lamborghini Revuelto16 May 2026 · blog · 667 words
Volvo EX30 vs Jaecoo E5: Mat Watson tests two fashion-forward electric cars13 May 2026 · blog · 1,738 words
The BMW Z4 is dead, so I’ve just bought one - here’s what it’s like to live with7 May 2026 · press · 1,201 words
Can you buy a good electric car for less than £3,000? I bought two to find out1 May 2026 · blog · 1,368 words
New BMW 7 Series revealed: Mat Watson shows you the massive upgrades for this Mercedes S-Class killer22 Apr 2026 · press · 1,290 words
BYD Sealion 5 vs Chery Tiggo 7 vs Geely Starray: which is the right Chinese PHEV for you?11 Apr 2026 · blog · 2,276 words
Best Car Leather Cleaners of 2026: Restore a Natural Finish9 Apr 2026 · blog · 1,053 words
How Often Should You Replace Your Windscreen Wipers?7 Apr 2026 · blog · 1,122 words
Best car polish in 2026: how to restore shine to your paintwork1 Apr 2026 · blog · 1,263 words
April 2026 UK Car Tax Changes Explained1 Apr 2026 · press · 716 words
Electric Car BIK Increase: How Much Will It Cost You?29 Mar 2026 · press · 881 words
Cheapest Dacia Bigster vs priciest Dacia Duster: which budget SUV is best?25 Mar 2026 · blog · 1,326 words
Driving the original Toyota RAV4 - the first SUV meant for the road22 Mar 2026 · press · 1,097 words
The best sim racing builds for every gamer’s budget14 Mar 2026 · blog · 2,026 words
5 Used Cars Selling Way Over Reserve Price in February 202612 Mar 2026 · blog · 983 words
Best Steering Wheel Locks of 20265 Mar 2026 · blog · 1,308 words
UK New Car Sales Hit Record February; Best Sellers Revealed5 Mar 2026 · press · 885 words
Peugeot 208 vs Peugeot 106: is this 33-year-old diesel hatchback the ultimate money-saving hack?26 Feb 2026 · press · 1,320 words
DVLA Bans These ‘26’ Number Plates25 Feb 2026 · press · 573 words
Volkswagen Tayron vs Chery Tiggo 8: Mat Watson tests two seven-seaters with a £13,000 price difference18 Feb 2026 · blog · 1,834 words
Renault 5 vs MG4 Urban: small EVs compared16 Feb 2026 · blog · 1,604 words
Top 10 Best-Selling Used Cars of 202512 Feb 2026 · press · 1,136 words
UK Car Sales Rise in January 2026; Jaecoo 7 Climbs Into Top 3 Models Sold5 Feb 2026 · press · 1,024 words
These are the best electric vans you can buy right now4 Feb 2026 · blog · 1,600 words
Chinese car giant Geely could build cars in the UK - 'it's very possible' says UK MD23 Jan 2026 · press · 601 words
This cute EV costs just £7000 in China, and you'll be able to buy one in the UK in 202619 Jan 2026 · press · 867 words
Euro NCAP’s Safest Cars Tested in 202514 Jan 2026 · press · 1,039 words
How Pothole Funding Is Being Spent Nationwide12 Jan 2026 · press · 710 words
Jaecoo Surpasses Citroen and SEAT in 2025 Car Sales8 Jan 2026 · press · 488 words
New UK Driving Laws and Rules to Know for 20262 Jan 2026 · press · 826 words

202572 pages

Carwow’s Top 5 Most-Watched YouTube Videos of 202530 Dec 2025 · blog · 762 words
Fastest Cars Drag Raced by Carwow in 202529 Dec 2025 · blog · 1,173 words
Carwow’s Top 5 Biggest Car News Stories of 202526 Dec 2025 · press · 855 words
Understeer vs Oversteer: What’s the Difference?10 Dec 2025 · blog · 952 words
The Jaecoo 7 was one of the most popular new cars in November, but one car still reigns supreme for buyers5 Dec 2025 · press · 1,239 words
Euro NCAP 2026 Rules Favour Physical Buttons27 Nov 2025 · press · 908 words
Autumn Budget 2025: Latest Motoring Changes26 Nov 2025 · press · 1,720 words
Motability Scheme Cuts: Impact on Drivers with Disabilities25 Nov 2025 · press · 1,617 words
THINK! Launches Anti-Drug Driving Campaign25 Nov 2025 · press · 609 words
7 SUVs to consider before buying the new Omoda 7 (including a BMW X5)21 Nov 2025 · blog · 1,178 words
This new Chinese SUV sent me to sleep (but not for the reason you’d think)17 Nov 2025 · press · 1,321 words
The 10 most popular new cars in October revealed - including the Jaecoo 75 Nov 2025 · press · 1,004 words
Chery Tiggo 9 vs Omoda 9: similar on paper, but which should you buy?5 Nov 2025 · blog · 1,546 words
Most Expensive Cars Sold on Carwow in September 202516 Oct 2025 · blog · 928 words
Carwow Live Brings Chery’s Newest Cars to Stratford-upon-Avon15 Oct 2025 · press · 616 words
Volkswagen Touran Is Carwow’s Fastest Seller in September14 Oct 2025 · blog · 784 words
How Old Do You Have to Be to Lease a Car?9 Oct 2025 · blog · 718 words
Electric Cars Put To The Ultimate Road Test2 Oct 2025 · blog · 1,491 words
October Energy Price Cap Rise Still Leaves EVs More Affordable1 Oct 2025 · press · 598 words
Carwow accelerates momentum with record growth29 Sep 2025 · press · 639 words
Drag race: Can this record-breaking Chinese electric car beat the Tesla Model S Plaid?27 Sep 2025 · blog · 836 words
This high-mileage Toyota Land Cruiser made me fall in love with old cars19 Sep 2025 · press · 1,120 words
Ford Puma Gen-E becomes most-enquired model on Carwow following £3,750 EV grant confirmation18 Sep 2025 · press · 550 words
Cut the cost: These are the cheapest cars in every segment15 Sep 2025 · blog · 1,926 words
Most Expensive Cars Sold On Carwow in August 202513 Sep 2025 · blog · 1,232 words
Kia Venga Is Carwow’s Fastest Seller In August11 Sep 2025 · blog · 783 words
2026 Xpeng G6 first drive review9 Sep 2025 · press · 1,073 words
Dacia Duster vs Renault Captur: which small SUV should you buy?28 Aug 2025 · blog · 1,554 words
Which cars does the new Jaecoo 5 have to beat?20 Aug 2025 · blog · 1,300 words
Is this crazy concept car our first look at the next Vauxhall Corsa?20 Aug 2025 · press · 929 words
Are hybrid cars pointless? Mat Watson finds out12 Aug 2025 · blog · 1,447 words
Used Car Prices Ease as Market Returns to Pre-Pandemic Norms8 Aug 2025 · press · 916 words
The Most Expensive Cars Sold on Carwow in July 20257 Aug 2025 · blog · 1,191 words
Dacia Sandero Is Carwow’s Fastest Seller in July6 Aug 2025 · blog · 715 words
July Sees Fuel Prices Climb For Second Month Running6 Aug 2025 · press · 969 words
DVLA Bans These ‘75’ Number Plates29 Jul 2025 · press · 748 words
How to Avoid Summer Travel Mayhem21 Jul 2025 · press · 730 words
How To Charge An Electric Car With No Driveway18 Jul 2025 · blog · 933 words
New Mercedes CLA Electric: how does it stack up against its alternatives?17 Jul 2025 · blog · 973 words
5 Most Expensive Cars Sold on Carwow in June 202510 Jul 2025 · blog · 1,366 words
Mitsubishi Outlander PHEV Is Carwow’s Fastest Seller in June8 Jul 2025 · blog · 706 words
The best alternatives to the new Nissan Leaf4 Jul 2025 · blog · 1,291 words
How to Buy Your Leased Car in the UK26 Jun 2025 · blog · 1,151 words
The Skoda Yeti SUV was the fastest selling car on Carwow in May 202520 Jun 2025 · blog · 635 words
Dartford Crossing Charge to Increase in September18 Jun 2025 · press · 730 words
Spending Review 2025: £24bn For Motorways and Roads11 Jun 2025 · press · 872 words
Can’t wait for the new Kia Sportage? Here are 7 alternatives to consider instead6 Jun 2025 · blog · 1,025 words
The 14 most reliable cars in 2024 revealed3 Jun 2025 · press · 1,887 words
Road Deaths Up in 2024 With Reminder to Drive Safe30 May 2025 · press · 975 words
What is the driving mode in a car?28 May 2025 · blog · 1,755 words
What Is a DSG Gearbox?26 May 2025 · blog · 1,563 words
The new Mercedes Vision V is a bonkers luxury electric MPV - here are five cool things to note25 Apr 2025 · press · 791 words
This new Mercedes G Wagon has a very long name, and costs over £150,00016 Apr 2025 · press · 705 words
The ultimate sports car group test: Porsche vs Mercedes vs Aston Martin vs BMW10 Apr 2025 · blog · 1,808 words
What is a plug-in hybrid electric vehicle (PHEV)?8 Apr 2025 · blog · 1,639 words
This popular luxury saloon will be replaced next year - and we’ve spotted it testing25 Mar 2025 · press · 746 words
Every Tesla Cybertruck recalled because body panels could fly off21 Mar 2025 · press · 670 words
What changes can drivers expect from the Spring Statement 2025?20 Mar 2025 · press · 889 words
New Dacia Sandero spotted: budget-friendly hatchback gets a refresh11 Mar 2025 · press · 564 words
Audi Q3 vs Volvo XC40 – Which Premium SUV is Better?11 Mar 2025 · blog · 1,147 words
Londoners are breathing cleaner air thanks to ULEZ expansion10 Mar 2025 · press · 788 words
3 great used cars you should buy for £10,000 - and one you shouldn’t10 Mar 2025 · blog · 880 words
Peugeot E-2008: save a staggering £11,540 on this electric SUV5 Mar 2025 · press · 462 words
25 deals for the 25-plate change28 Feb 2025 · press · 1,750 words
Does car leasing include insurance?28 Feb 2025 · blog · 1,123 words
Ford owners owe almost £6.5m in parking fines26 Feb 2025 · press · 450 words
This much-loved sports car is going all-electric next year, here’s what we know so far25 Feb 2025 · press · 660 words
10 SUVs to consider instead of a Mercedes GLC10 Feb 2025 · blog · 1,118 words
6 IN 10 UK DRIVERS PLAN TO STAY WITH THEIR EXISTING CAR BRAND WHEN CHANGING CARS7 Feb 2025 · press · 715 words
Grey still tops the chart for new car colours18 Jan 2025 · press · 593 words
New Aston Martin Vantage Roadster revealed: V8 drop-top on sale in the spring15 Jan 2025 · press · 592 words
New Audi Q3 and A7 coming this year: petrol-powered models to get a revamp15 Jan 2025 · press · 546 words

202435 pages

Carwow's 10 biggest social media posts of 202429 Dec 2024 · press · 1,151 words
The 10 biggest car news stories of 202428 Dec 2024 · press · 1,212 words
Carwow's 10 biggest YouTube videos of 202427 Dec 2024 · blog · 1,697 words
The 10 biggest reviews on Carwow in 202426 Dec 2024 · press · 1,211 words
Carwow's 10 fastest drag race times of 202425 Dec 2024 · blog · 1,708 words
Drag race: new Volkswagen Golf R vs BMW M135 vs Audi S3 vs Mercedes-AMG A3514 Dec 2024 · blog · 797 words
Now your Cybertruck farts every time someone gets in: Tesla 2024 Holiday Update details2 Dec 2024 · press · 710 words
New Hyundai Ioniq 9 revealed: seven-seat electric SUV gets 385 miles of range21 Nov 2024 · press · 1,013 words
Mazda Iconic SP concept - the RX8 successor which is closer than you think7 Nov 2024 · press · 899 words
Autumn budget 2024: fuel duty frozen, EV tax breaks and investment in charge points30 Oct 2024 · press · 1,165 words
New Porsche 911 GT3 revealed: track-focussed supercar gets a mid-life update18 Oct 2024 · press · 1,185 words
Shed loads of new electric cars and a £270k Alpine: Paris Motor Show 2024 roundup16 Oct 2024 · press · 1,240 words
New Citroen Ami revealed at the 2024 Paris Motor Show: cute EV gets a mature makeover14 Oct 2024 · press · 606 words
Petrol Prices Fall but Israel-Lebanon Conflict Could Impact Future Costs4 Oct 2024 · press · 656 words
Carwow Group Accelerates Growth Following Transformative Year1 Oct 2024 · press · 648 words
New Audi Q6 Sportback e-tron Dakar: bonkers off-road EV spotted testing24 Sep 2024 · press · 641 words
Carwow launches its September Sale with unmissable new car deals daily1 Sep 2024 · press · 429 words
Traffic Nightmare as Busiest August bank Holiday Weekend Predicted23 Aug 2024 · press · 646 words
New 333hp Volkswagen Golf R to cost from £43,3207 Aug 2024 · press · 774 words
Drag race: new Lamborghini Revuelto vs Ferrari SF90 vs Ferrari 296 GTB27 Jul 2024 · blog · 634 words
The Best Small Vans to Buy in 202624 Jul 2024 · blog · 1,385 words
Best colours for cars: present and future trends12 Jul 2024 · blog · 2,095 words
Box junction rules: What They Are and How To Use Them1 Jul 2024 · blog · 1,144 words
Labour Manifesto: 6 promises for drivers13 Jun 2024 · press · 1,170 words
Dacia Duster crowned the UK's favourite car to own in 2024 Driver Power survey12 Jun 2024 · press · 527 words
Lib Dem Manifesto: 7 pledges for drivers11 Jun 2024 · press · 1,283 words
Driving to the Euros10 Jun 2024 · press · 939 words
Best Cars for Motorway Driving in 202610 Jun 2024 · blog · 1,958 words
2024 Tesla Model 3 Performance review: electric super saloon driven in the UK7 Jun 2024 · press · 2,664 words
US car maker Cadillac is launching two electric SUVs in the UK this year31 May 2024 · press · 537 words
Carwow response to SMMT Q1 2024 used cars sales figures9 May 2024 · press · 702 words
The Fastest Depreciating Electric Cars of 20249 May 2024 · press · 1,630 words
Weekend traffic delays expected for May bank holidays 20242 May 2024 · press · 745 words
Oxford zero emission zone (ZEZ) explained8 Mar 2024 · blog · 1,335 words
What is a factory order car?12 Jan 2024 · blog · 1,300 words

20235 pages

Drag race: Audi RS6 Performance vs BMW M5 Competition vs Mercedes-AMG E63 S5 Jul 2023 · blog · 583 words
Shanghai Motor show 2023 walk around: what it means for you21 Apr 2023 · press · 1,701 words
What is a car trip computer?18 Apr 2023 · blog · 1,036 words
Kei car drag race: which is fastest?3 Feb 2023 · blog · 613 words
Drag race: New Mercedes-AMG SL55 vs old Mercedes-AMG SL5511 Jan 2023 · blog · 529 words

202229 pages

What to do if you've lost your car keys16 Dec 2022 · blog · 1,040 words
Vauxhall Astra vs Corsa: Which is best?23 Nov 2022 · blog · 2,626 words
Driving to France from the UK: what you need to know3 Nov 2022 · blog · 1,998 words
New Alfa Romeo Stelvio revealed: price, specs and release date28 Oct 2022 · press · 523 words · archived
Noise camera trials to catch cars with loud exhausts18 Oct 2022 · press · 470 words · archived
What is cobalt used for in electric cars?7 Oct 2022 · blog · 836 words
Used Mitsubishi Outlander PHEV (2014-2021) buying guide6 Oct 2022 · blog · 2,741 words
Used Nissan Leaf (2018 - present) buying guide20 Sep 2022 · blog · 2,457 words
Used Volkswagen Golf (2019 - present) buying guide12 Sep 2022 · blog · 2,216 words
Drag race: 1,000hp Nissan GT-R vs Ferrari SF909 Sep 2022 · blog · 492 words · archived
Used Ford Focus (2018-present) buying guide30 Aug 2022 · blog · 2,401 words
Used Vauxhall Corsa (2014-2019) buying guide26 Aug 2022 · blog · 2,362 words
Used Toyota Yaris (2020-present) buying guide18 Aug 2022 · blog · 1,803 words
Drag race: Audi RS3 vs Audi S816 Aug 2022 · blog · 537 words
Peugeot 2008 vs Renault Captur: which one is right for you?15 Aug 2022 · blog · 1,897 words
UK speed camera tolerances explained10 Aug 2022 · blog · 1,220 words
Ford Fiesta (2008-2017) used buying guide1 Aug 2022 · blog · 2,427 words
Jaguar E-Pace vs F-Pace – which SUV is best?27 Jul 2022 · blog · 1,926 words
Audi R8 V10 Performance Spyder sold through carwow Sell Your Car!21 Jul 2022 · blog · 387 words · archived
Ford Fiesta vs Focus: which is best?5 Jul 2022 · blog · 1,555 words
Jaguar XE vs XF: Great British saloon brawl4 Jul 2022 · blog · 1,342 words
Top 10 Best ‘Fast and Furious’ Cars1 Jul 2022 · blog · 1,466 words
Electric car conversion: How to convert a car to electric20 Jun 2022 · blog · 1,331 words
Parking on a pavement: is it illegal?10 Jun 2022 · blog · 1,031 words · archived
Drag race: Nissan Skyline GT-R R32 vs R33 vs R34 vs Nismo GT-R R3521 May 2022 · blog · 466 words · archived
Drag race: Lamborghini Huracan STO vs Ferrari 488 Pista vs Porsche 911 GT38 Apr 2022 · blog · 441 words · archived
Drag race: BMW M5 CS vs Lamborghini Aventador SVJ vs Nissan GT-R Nismo18 Mar 2022 · blog · 463 words · archived
Drag race: BMW M5 CS vs Ferrari 812 Superfast26 Feb 2022 · blog · 387 words
Updated laws for 2022: what drivers need to know26 Jan 2022 · press · 1,839 words · archived

202121 pages

Drag race: Mercedes S-Class vs Mercedes EQS25 Nov 2021 · blog · 509 words
Mercedes C300e vs Tesla Model 3 Standard Range Plus vs BMW 330e head-to-head22 Oct 2021 · blog · 2,236 words
Drag race: 2021 Toyota GR Corolla BTC vs 2022 Toyota GR Corolla BTC vs 1986 Toyota Corolla AE86 BTCC22 Oct 2021 · blog · 422 words · archived
Drag race: Nissan GT-R Nismo vs Honda NSX vs Porsche 911 Turbo S18 Sep 2021 · blog · 557 words
Drag race: Citroen Ami vs electric scooter vs e-bike vs RC cars16 Sep 2021 · blog · 616 words
Drag race: tuned Ford Mustang vs BMW M3 Competition vs tuned Nissan Skyline GT-R R34by Aug 2021 · blog · 761 words · archived
Drag race: 1,600hp Nissan GT-R vs 1,200hp Audi R8 vs 1,100hp McLaren 720Sby Aug 2021 · blog · 662 words · archived
New 60mph limit imposed on nine UK motorways to help improve air quality20 Jul 2021 · announcement · 737 words · archived
Drag race: Toyota Hilux vs Volkswagen Amarok8 Jul 2021 · blog · 525 words
Everything you need to know about Toyota’s new 10-year warranty7 Jun 2021 · blog · 883 words
Drag race: Toyota GR Yaris vs Toyota Yaris GRMNby Jun 2021 · blog · 649 words · archived
New Genesis G70, G80, GV70 and GV80 coming to UK: prices, specs and release date5 May 2021 · press · 923 words · archived
Drag race: Tesla Model 3 Performance old vs new (2020 vs 2021)4 May 2021 · blog · 552 words
Drag race: Audi S8 vs Audi RS61 May 2021 · blog · 605 words
Drag race: BMW M550i vs stock M5 vs tuned 1000hp M5by May 2021 · blog · 597 words · archived
How long does a Tesla battery last?30 Apr 2021 · blog · 1,814 words
Cheapest electric cars to insure12 Apr 2021 · blog · 1,266 words
New Citroen C5 X revealed: prices, specs and release date12 Apr 2021 · press · 965 words · archived
Drag Race: BMW M4 Competition vs Mercedes AMG C63 S vs Audi RS5by Apr 2021 · blog · 625 words · archived
Drag Race: Land Rover Defender vs Jeep Wrangler vs Mercedes G350d vs classic Defender 110by Feb 2021 · blog · 731 words · archived
Apple could partner with Hyundai to build its first electric car8 Jan 2021 · press · 524 words · archived

202011 pages

What will the 2021 UK number plate be?by Dec 2020 · blog · 1,093 words · archived
Chevrolet Corvette Stingray C8 driven – UK reviewby Dec 2020 · blog · 783 words · archived
How will Brexit affect new-car prices?by Dec 2020 · press · 744 words · archived
VW Golf GTI vs Ford Focus ST vs Skoda Octavia vRS drag raceby Dec 2020 · blog · 768 words · archived
Porsche 911 GTS details announcedby Nov 2020 · announcement · 765 words · archived
Introducing the 2020 awardsby Nov 2020 · press · 1,031 words · archived
Mercedes-AMG A45 S vs Jaguar Project 8 drag raceby Nov 2020 · blog · 656 words · archived
Porsche 911 GT3 vs Bentley Continental GT W12 drag raceby Nov 2020 · blog · 599 words · archived
Audi A3 vs BMW 1 Series vs Mercedes A-Class vs VW Golfby Sep 2020 · blog · 945 words · archived
BMW M8 Gran Coupe vs Porsche Panamera Turbo S E-Hybrid vs Audi RS6 vs Mercedes-AMG E63 S Estate drag raceby Sep 2020 · blog · 724 words · archived
New 2021 Audi Q5 Sportback: price, specs and release date28 Jul 2020 · press · 758 words · archived

20197 pages

What is the Mini Chili Pack? What's in it?by Aug 2019 · blog · 673 words · archived
Citroen DS 5 sizes and dimensions guideby Aug 2019 · blog · 730 words · archived
Which is best: Mercedes GLE, Lexus RX, BMW X5?by Aug 2019 · blog · 1,683 words · archived
Jaguar XE S vs BMW M3 – which is best?by Aug 2019 · blog · 758 words · archived
Honda Civic Type R new vs old comparedby Aug 2019 · blog · 801 words · archived
Best Hatchback 2012 - The Audi A1 Sportbackby Jul 2019 · blog · 455 words · archived
VW Polo colours guide and pricesby Apr 2019 · blog · 1,109 words · archived

20188 pages

Merc GLC, Range Rover Evoque & BMW X3 video testby Dec 2018 · blog · 1,671 words · archived
10 things you should know about the Hyundai i20by Oct 2018 · blog · 1,757 words · archived
Audi A5, Sportback & Cabriolet sizes & dimensionsby Aug 2018 · blog · 619 words · archived
2018 BMW X4 price, specs and release dateby Jun 2018 · press · 769 words · archived
2013 Mercedes E-Class Facelift - What's Changed?by May 2018 · press · 656 words · archived
Ford Focus sizes and dimensions guideby May 2018 · blog · 924 words · archived
Could the new Land Rover Defender look like this?2018 · blog · 1,103 words · archived
A-Z of cars at the 2018 Geneva Motor Show2018 · press · 1,529 words · archived

201710 pages

Le Mans GTE and GT3 race cars we'd love to seeby Oct 2017 · blog · 1,348 words · archived
Tesla Model X sizes and dimensions guideby Oct 2017 · blog · 793 words · archived
2019 Range Rover Velar SVR price specs release dateby Sep 2017 · press · 702 words · archived
Used VW Golf buying guide (2013-present)by Aug 2017 · blog · 1,385 words · archived
Nick Lette van Oostvoorne14 Jul 2017 · press · 558 words · archived
London £2.45 D-charge – which cars have to pay?26 Jun 2017 · press · 589 words · archived
Audi Q2 vs Mini Countryman vs Volvo V40 Cross Country23 Jun 2017 · blog · 1,291 words · archived
2019 Range Rover Velar SVR price specs release date10 May 2017 · press · 491 words · archived
Range Rover Velar coupe price, specs, release date1 Mar 2017 · press · 945 words · archived
Which is best: Suzuki Vitara, Honda HR-V, Peugeot 2008?2 Feb 2017 · blog · 1,662 words

201622 pages

New Renault Alpine price, specs and release dateby Sep 2016 · press · 645 words · archived
What is Citroen DS?by Sep 2016 · blog · 563 words · archived
Volkswagen Golf GTD vs R – diesel vs petrolby Sep 2016 · blog · 1,262 words · archived
What is Volkswagen GT trim?by Sep 2016 · blog · 505 words · archived
Kia Niro SUV colours guide and prices18 Aug 2016 · blog · 597 words
Renault Megane colours guide and prices12 Aug 2016 · blog · 898 words
2017 Suzuki Ignis price, specs and release date25 Jul 2016 · press · 686 words · archived
Smart ForTwo and ForFour colours guide and prices23 May 2016 · blog · 901 words
CItroen C4 Picasso and Grand C4 Picasso facelift old vs new10 May 2016 · press · 849 words · archived
VW Tiguan colours guide and prices25 Apr 2016 · blog · 774 words · archived
Range Rover Evoque vs BMW X3 comparison18 Apr 2016 · blog · 1,397 words
BMW M2 vs M4 – side-by-side comparison13 Apr 2016 · blog · 1,133 words · archived
Car Launch Failsby Apr 2016 · announcement · 163 words · archived
BMW Unveil Royal Wedding Edition M3by Apr 2016 · announcement · 245 words · archived
Game of Thrones battle cars/carts by carwowby Apr 2016 · blog · 892 words · archived
Fiat 124 Spider colours guide and prices5 Mar 2016 · blog · 755 words · archived
Kia Sportage vs Ford Kuga comparison17 Feb 2016 · blog · 1,053 words · archived
Could the new Land Rover Defender look like this?17 Feb 2016 · blog · 935 words · archived
Volkswagen Tiguan vs Kia Sportage comparison15 Feb 2016 · blog · 1,610 words
Ford teases new 2016 Focus RS with mostly sideways video2016 · press · 653 words · archived
2016 Audi S4: price, specs and release date2016 · press · 794 words · archived
2016 Tesla range by carwow: includes hypercar, pickup truck, and city car2016 · blog · 619 words · archived

201528 pages

Ford Fiesta Black and White special editions revealed21 Dec 2015 · press · 407 words · archived
The ten best company cars sorted by priceby Dec 2015 · blog · 1,553 words · archived
Alfa Romeo Giulietta dimensions – UK exterior and interior sizesby Dec 2015 · blog · 837 words · archived
Kia releases great-value SR7 trim level of the c'eed, Venga, Carens and Rioby Dec 2015 · press · 504 words · archived
Mercedes-Benz A45 AMG - UK Pricing and Specificationby Dec 2015 · press · 742 words · archived
2015 Skoda Yeti Outdoor L&K – real-world UK reviewby Dec 2015 · blog · 1,722 words · archived
5 reasons why the 2015 Honda Civic Type R will rockby Dec 2015 · blog · 977 words · archived
Sporty Volvo XC90 R-Design SUV revealed27 Nov 2015 · press · 328 words · archived
Citroen DS3 vs DS430 Oct 2015 · blog · 1,655 words
Citroen C4 Cactus vs Fiat 500X: SUV showdown15 Oct 2015 · blog · 1,548 words
Should I buy from car brokers?15 Oct 2015 · blog · 793 words
Best alternatives to the Suzuki Vitara6 Oct 2015 · blog · 1,253 words
2015 Audi RS3 Sportback previewby Oct 2015 · press · 821 words · archived
BMW 3 Series UK sizes and dimensions guideby Oct 2015 · blog · 858 words · archived
Ford Focus RS colours guide and prices18 Sep 2015 · blog · 552 words
BMW 2 Series colours guide and prices11 Sep 2015 · blog · 813 words · archived
VW Golf Estate & Alltrack sizes & dimensions guide10 Aug 2015 · blog · 725 words
Honda Civic Type R vs SEAT Leon Cupra13 Jul 2015 · blog · 969 words · archived
Mazda CX-3 vs Mazda CX-5: SUV sibling rivalry30 Jun 2015 · blog · 1,190 words
Mazda CX-3 colour guide and prices19 Jun 2015 · blog · 752 words
Volkswagen Up vs Polo – city car vs supermini14 May 2015 · blog · 1,012 words · archived
VW Passat and Estate sizes and dimensions guide14 Feb 2015 · blog · 671 words
2015 Volkswagen Polo vs Skoda Fabia – side-by-side comparison30 Jan 2015 · blog · 1,310 words
VW Passat colours guide and prices28 Jan 2015 · blog · 1,097 words
Volvo introduces life-saving safety tech for cyclistsby Jan 2015 · announcement · 477 words · archived
2015 Mazda2 price and specification releasedby Jan 2015 · blog · 428 words · archived
2015 Volkswagen Polo Bluemotion petrol version announced2015 · announcement · 396 words · archived
2015 Audi A1 and Sportback revealed2015 · blog · 780 words · archived

In the overall numbers, no year6 pages

Skoda Superb Estate vs Audi A6 Avant – family estate cars compared8 Dec 2014 · blog · 1,665 wordsDated before 2015: in the overall numbers; the year charts start at 2015
Audi A1 Facelift: What's New? UK side-by-side comparison18 Nov 2014 · blog · 830 wordsDated before 2015: in the overall numbers; the year charts start at 2015
2015 Audi Q3 receives power and economy gains6 Nov 2014 · press · 592 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
Volkswagen Up vs Peugeot 108 – side by side comparison18 Sep 2014 · blog · 1,934 wordsDated before 2015: in the overall numbers; the year charts start at 2015
Citroen C4 Cactus vs Peugeot 2008 – funky alternative family cars compared13 Aug 2014 · blog · 1,209 wordsDated before 2015: in the overall numbers; the year charts start at 2015
Car Launch Fails30 Aug 2011 · announcement · 617 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015

Not measured3 pages

Financing a car14 Oct 2026 · blog · 171 wordsMostly short lines (lists, tables, link pages) rather than prose
Road Rules and Features Glossary19 Feb 2026 · blog · 213 wordsMostly short lines (lists, tables, link pages) rather than prose
Every car hit by April’s £2k tax hike: is your next car on the list?25 Mar 2025 · press · 876 wordsMostly short lines (lists, tables, link pages) rather than prose

08 · Method

How this was measured

The pages

carwow's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.

The measures

Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.

What it cannot say

These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.

Sample sizes

Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.

Sentence length: Average words per sentence.
Sentence rhythm: How much sentence length varies (standard deviation over mean). Higher reads less even.
Contractions: Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
"You": Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
"We": Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
Questions: Question marks per 1,000 words.
Exclamations: Exclamation marks per 1,000 words.
Long words: Share of words with seven or more letters.
Em dashes: Em dashes per 1,000 words.
AI-associated words: Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
AI-era marketing words: Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
Quieter LLM-favoured words: Everyday words language models are known to over-use, per 1,000 words. A style measure only.
AI-associated sentence shapes: Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
Page length: Average words per page.

Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.

carwowover time

One capture a year

How the writing moved

2019 to Nov 2022 against 2024 to 2026

Sentence length up 8%

Sentence rhythm down 3%

Contractions up 12%

"You" up 5 pts

"We" down 7 pts

Questions down 28%

Exclamations up 5%

Long words about the same

Em dashes up 19%

AI-associated words up 225%

AI-era marketing words up 268%

Quieter LLM-favoured words up 94%

AI-associated sentence shapes up 86%

Page length up 1%

carwow among motoring brands

Words carwow uses more than its peers

What it sounded like

All 323 pages, by year

How this was measured

The pages

The measures

What it cannot say

Sample sizes

carwow
over time