“In a move to make life easier for web-users planning road journeys, breakdown and insurance provider RAC have launched a brand new Route Planner widget for 2010.”RAC launches route planner widget to help drivers in 2010
RAC
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
193 of RAC's own blog posts, press releases and announcements, 2015 to 2026, measured sentence by sentence, 55 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 6 other motoring brands, and what it sounds like in its own words.
- Pages measured
- 193
- Years covered
- 2015–26
- Archived before ChatGPT
- 55
- Blog · press
- 94 · 99
01 · Homepage
One capture a year
RAC's homepage from 2000 to 2025, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of RAC’s homepage (rac.co.uk) as archived by the Internet Archive on 2 Jul 2025. © RAC or its licensors. Shown for comparison and review; not endorsed by RAC.
Homepage
2025
“Complete peace of mindTM”
Page title
RAC Breakdown Cover & Car Insurance | Route Planner | RAC
- 2008Click to unmute Welcome to RAC
- 2010Click to unmute Breakdown cover Special offer
- 2014News, Advice and Social
- 2017Save up to £30 in our summer sale*
- 2021Plan your trip
- 2025Complete peace of mindTM
25 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2015 | 15.8 | 15 |
| 2016 | 12.8 | 11 |
| 2017 | 15.8 | 16 |
| 2018 | 14.4 | 18 |
| 2019 | 17.5 | 12 |
| 2020 | 14.4 | 16 |
| 2021 | 15.5 | 15 |
| 2022 | 13.6 | 9 |
| 2023 | 17.8 | 9 |
| 2024 | 15.7 | 10 |
| 2025 | 14.3 | 11 |
| 2026 | 12.6 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2015 | 0.84 | 15 |
| 2016 | 0.85 | 11 |
| 2017 | 0.77 | 16 |
| 2018 | 0.85 | 18 |
| 2019 | 0.79 | 12 |
| 2020 | 0.77 | 16 |
| 2021 | 0.79 | 15 |
| 2022 | 0.76 | 9 |
| 2023 | 0.74 | 9 |
| 2024 | 0.84 | 10 |
| 2025 | 0.75 | 11 |
| 2026 | 0.73 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2015 | 8.7 | 15 |
| 2016 | 13.8 | 11 |
| 2017 | 10.1 | 16 |
| 2018 | 10.2 | 18 |
| 2019 | 10.2 | 12 |
| 2020 | 11.8 | 16 |
| 2021 | 10.2 | 15 |
| 2022 | 10.7 | 9 |
| 2023 | 12.5 | 9 |
| 2024 | 12.4 | 10 |
| 2025 | 16.2 | 11 |
| 2026 | 16.0 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2015 | 48% | 15 |
| 2016 | 68% | 11 |
| 2017 | 56% | 16 |
| 2018 | 59% | 18 |
| 2019 | 38% | 12 |
| 2020 | 60% | 16 |
| 2021 | 51% | 15 |
| 2022 | 79% | 9 |
| 2023 | 39% | 9 |
| 2024 | 36% | 10 |
| 2025 | 53% | 11 |
| 2026 | 64% | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2015 | 38% | 15 |
| 2016 | 24% | 11 |
| 2017 | 33% | 16 |
| 2018 | 30% | 18 |
| 2019 | 48% | 12 |
| 2020 | 31% | 16 |
| 2021 | 36% | 15 |
| 2022 | 16% | 9 |
| 2023 | 50% | 9 |
| 2024 | 52% | 10 |
| 2025 | 34% | 11 |
| 2026 | 30% | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2015 | 1.1 | 15 |
| 2016 | 2.0 | 11 |
| 2017 | 3.5 | 16 |
| 2018 | 4.1 | 18 |
| 2019 | 0.7 | 12 |
| 2020 | 2.5 | 16 |
| 2021 | 3.1 | 15 |
| 2022 | 4.9 | 9 |
| 2023 | 1.0 | 9 |
| 2024 | 0.5 | 10 |
| 2025 | 5.8 | 11 |
| 2026 | 8.2 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2015 | 0.07 | 15 |
| 2016 | 0.20 | 11 |
| 2017 | 0.11 | 16 |
| 2018 | 0.07 | 18 |
| 2019 | 0.14 | 12 |
| 2020 | 0.57 | 16 |
| 2021 | 0.11 | 15 |
| 2022 | 0.58 | 9 |
| 2023 | 0.09 | 9 |
| 2024 | 0.00 | 10 |
| 2025 | 0.20 | 11 |
| 2026 | 0.13 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2015 | 29% | 15 |
| 2016 | 24% | 11 |
| 2017 | 26% | 16 |
| 2018 | 27% | 18 |
| 2019 | 29% | 12 |
| 2020 | 26% | 16 |
| 2021 | 27% | 15 |
| 2022 | 21% | 9 |
| 2023 | 28% | 9 |
| 2024 | 30% | 10 |
| 2025 | 23% | 11 |
| 2026 | 22% | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2015 | 3.38 | 15 |
| 2016 | 6.01 | 11 |
| 2017 | 3.80 | 16 |
| 2018 | 3.77 | 18 |
| 2019 | 3.50 | 12 |
| 2020 | 2.19 | 16 |
| 2021 | 2.85 | 15 |
| 2022 | 8.09 | 9 |
| 2023 | 4.33 | 9 |
| 2024 | 3.81 | 10 |
| 2025 | 5.32 | 11 |
| 2026 | 4.14 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2015 | 0.45 | 15 |
| 2016 | 0.58 | 11 |
| 2017 | 0.15 | 16 |
| 2018 | 0.46 | 18 |
| 2019 | 0.54 | 12 |
| 2020 | 0.36 | 16 |
| 2021 | 0.35 | 15 |
| 2022 | 0.40 | 9 |
| 2023 | 0.35 | 9 |
| 2024 | 0.12 | 10 |
| 2025 | 0.45 | 11 |
| 2026 | 0.23 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2015 | 0.37 | 15 |
| 2016 | 0.58 | 11 |
| 2017 | 0.00 | 16 |
| 2018 | 0.35 | 18 |
| 2019 | 0.41 | 12 |
| 2020 | 0.30 | 16 |
| 2021 | 0.35 | 15 |
| 2022 | 0.40 | 9 |
| 2023 | 0.18 | 9 |
| 2024 | 0.00 | 10 |
| 2025 | 0.41 | 11 |
| 2026 | 0.15 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2015 | 1.93 | 15 |
| 2016 | 0.83 | 11 |
| 2017 | 1.46 | 16 |
| 2018 | 1.14 | 18 |
| 2019 | 1.55 | 12 |
| 2020 | 1.04 | 16 |
| 2021 | 1.18 | 15 |
| 2022 | 1.05 | 9 |
| 2023 | 1.41 | 9 |
| 2024 | 1.77 | 10 |
| 2025 | 0.96 | 11 |
| 2026 | 0.65 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2015 | 0.05 | 15 |
| 2016 | 0.13 | 11 |
| 2017 | 0.23 | 16 |
| 2018 | 0.24 | 18 |
| 2019 | 0.00 | 12 |
| 2020 | 0.35 | 16 |
| 2021 | 0.11 | 15 |
| 2022 | 0.37 | 9 |
| 2023 | 0.00 | 9 |
| 2024 | 0.04 | 10 |
| 2025 | 0.14 | 11 |
| 2026 | 0.15 | 31 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2015 | 911 | 15 |
| 2016 | 952 | 11 |
| 2017 | 1,418 | 16 |
| 2018 | 1,257 | 18 |
| 2019 | 1,120 | 12 |
| 2020 | 1,247 | 16 |
| 2021 | 1,389 | 15 |
| 2022 | 1,762 | 9 |
| 2023 | 1,331 | 9 |
| 2024 | 1,030 | 10 |
| 2025 | 1,778 | 11 |
| 2026 | 2,174 | 31 |
Years with pages: 2015 (15), 2016 (11), 2017 (16), 2018 (18), 2019 (12), 2020 (16), 2021 (15), 2022 (9), 2023 (9), 2024 (10), 2025 (11), 2026 (31). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Before and after
2019 to Nov 2022 against 2024 to 2026
The same measures on 52 pages from before ChatGPT launched and 52 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.
2019 to Nov 2022 · 52 pp2024 to 2026 · 52 pp
Sentence length down 11%
words
Sentence length fell from 15.3 to 13.6 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Sentence length | 15.3 | 13.6 | −1.7 |
Sentence rhythm down 3%
How much sentence length varies (standard deviation over mean). Higher reads less even.
Sentence rhythm fell from 0.78 to 0.76 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Sentence rhythm | 0.78 | 0.76 | −0.02 |
Contractions up 43%
per 1,000 words
Contractions rose from 10.8 to 15.4 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Contractions | 10.8 | 15.4 | +4.6 |
"You" up 1 pt
share of I/we/you
"You" rose from 56% to 56% (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| "You" | 56% | 56% | +1% |
"We" up 1 pt
share of I/we/you
"We" rose from 34% to 35% (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| "We" | 34% | 35% | +1% |
Questions up 133%
per 1,000 words
Questions rose from 2.7 to 6.2 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Questions | 2.7 | 6.2 | +3.6 |
Exclamations down 65%
per 1,000 words
Exclamations fell from 0.34 to 0.12 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Exclamations | 0.34 | 0.12 | −0.22 |
Long words down 2 pts
share of words
Long words fell from 26% to 24% (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Long words | 26% | 24% | −2% |
Em dashes up 17%
per 1,000 words
Em dashes rose from 3.71 to 4.33 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Em dashes | 3.71 | 4.33 | +0.62 |
AI-associated words down 36%
per 1,000 words
AI-associated words fell from 0.40 to 0.26 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| AI-associated words | 0.40 | 0.26 | −0.15 |
AI-era marketing words down 50%
per 1,000 words
AI-era marketing words fell from 0.36 to 0.18 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| AI-era marketing words | 0.36 | 0.18 | −0.18 |
Quieter LLM-favoured words down 22%
per 1,000 words
Quieter LLM-favoured words fell from 1.20 to 0.93 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Quieter LLM-favoured words | 1.20 | 0.93 | −0.26 |
AI-associated sentence shapes down 38%
per 1,000 words
AI-associated sentence shapes fell from 0.20 to 0.13 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| AI-associated sentence shapes | 0.20 | 0.13 | −0.08 |
Page length up 39%
words
Page length rose from 1,348 to 1,870 (2019 to Nov 2022 · 52 pp to 2024 to 2026 · 52 pp).
- 2019 to Nov 2022 · 52 pp
- 2024 to 2026 · 52 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 52 pp | 2024 to 2026 · 52 pp | Change |
|---|---|---|---|
| Page length | 1,348 | 1,870 | +522 |
Every chart is centred on its before value and shares one relative scale, so a longer bar means a bigger percentage change; the values themselves are in different units and do not compare. Before = 2019 to Nov 2022 (52 pages); after = 2024 to 2026 (52 pages). Method: SGR-011.
04 · Against its sector
RAC among motoring brands
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Contractions
25% less than its sector
12.2 against a sector average of 16.2; 2nd lowest of 7.
Questions
24% less than its sector
3.5 against a sector average of 4.6; mid-table, 4th of 7.
Em dashes
19% more than its sector
4.13 against a sector average of 3.48; mid-table, 4th of 7.
Pages measured: Halfords 22 · Kwik Fit 170 · RAC 193 · cinch 311 · Arnold Clark 141 · carwow 320 · Motorway 194. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
05 · Vocabulary
Words RAC uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
insurance60.9 vs 9.0
advice51.9 vs 7.6
drivers73.5 vs 19.6
cover36.3 vs 4.3
breakdown32.3 vs 1.1
drive73.1 vs 26.4
parking27.4 vs 5.1
roads28.6 vs 6.8
warning19.4 vs 2.9
driving70.7 vs 32.0
maintenance26.1 vs 6.6
breakdowns14.8 vs 0.5
motorists17.1 vs 2.9
licence14.0 vs 1.6
RACSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 193 pages. Checked for product names and page furniture.
06 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“The number of pothole-related breakdowns attended by RAC patrols from October to December 2016 gave rise to the first fourth quarter increase in this type of problem since 2013.”RAC ‘pothole breakdowns’ rise in last quarter of year for first time since 2013
“But the RAC believes drivers may have actually ‘dodged the pothole bullet’ in what is normally the worst three months of the year for them. Milder weather led to patrol call-out rates dropping by 22% from 10,076 last year to 7,904 in 2024.”RAC pothole-related breakdowns ‘spring’ forward by 50% in 2024
07 · Every page
All 197 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 193 count towards the measures; the rest were not measured (2 under 150 words of text, 2 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.
202631 pages
- Best family SUVs on sale 2026 - top 1016 Oct 2026 · blog · 1,888 words
- What is car cloning? Buyers beware of this scam16 Oct 2026 · blog · 2,486 words
- The definitive guide to UK car tax (VED)14 Oct 2026 · blog · 4,100 words
- How to check your car battery's health22 Sep 2026 · blog · 1,948 words
- What is temporary car insurance?21 Sep 2026 · blog · 2,226 words
- Advice for driving in heavy rain and floods16 Sep 2026 · blog · 2,794 words
- Best hybrid SUVs to buy in 2026: Top 1011 Sep 2026 · blog · 2,444 words
- Best electric cars on sale in 2026: Top 1011 Sep 2026 · blog · 2,136 words
- Kia EV2 awarded RAC Car of the Year 202610 Sep 2026 · press · 1,086 words
- Vauxhall dashboard warning lights: what they mean9 Sep 2026 · blog · 4,656 words
- Fuel prices in Scotland4 Sep 2026 · blog · 1,133 words
- Fuel prices in Wales4 Sep 2026 · blog · 1,254 words
- UK driving licence codes and categories explained1 Sep 2026 · blog · 2,760 words
- Fuel prices in England27 Aug 2026 · blog · 1,394 words
- Reasons your engine management light is on11 Aug 2026 · blog · 2,386 words
- What is the difference between an interim and full service?6 Aug 2026 · blog · 1,615 words
- How much does a windscreen replacement cost?31 Jul 2026 · blog · 1,609 words
- Car service: What is included?29 Jul 2026 · blog · 1,931 words
- Summer vegetation growth and fines15 Jul 2026 · blog · 2,403 words
- The quickest way to cool your car down14 Jul 2026 · blog · 3,157 words
- Guide to Clean Air and Low Emission Zones1 Jul 2026 · blog · 2,220 words
- 7 things to avoid when driving a manual6 May 2026 · blog · 2,258 words
- Driving without an MOT – what’s the risk?20 Apr 2026 · blog · 1,979 words
- RAC reaction to the 2026 AIA ALARM report17 Mar 2026 · press · 609 words
- Potholes hidden in puddles wreak havoc with drivers in wet start to 202610 Mar 2026 · press · 1,310 words
- My car won’t start, what should I do?10 Mar 2026 · blog · 2,808 words
- RAC data reveals petrol falls to lowest price since summer 202130 Jan 2026 · press · 1,047 words
- How to renew your passport – our step-by-step guide28 Jan 2026 · blog · 2,657 words
- How to service your car: car servicing checklist6 Jan 2026 · blog · 2,830 words
- Most expensive cars in the world 2026 - Top 105 Jan 2026 · blog · 2,079 words
- Cheapest 10 cars to insure for new drivers 20265 Jan 2026 · blog · 2,197 words
202511 pages
- Used car warranty – the complete guide17 Nov 2025 · blog · 2,341 words
- New car warranty, servicing and dealerships13 Nov 2025 · blog · 1,258 words
- How to drive a manual car30 Oct 2025 · blog · 3,181 words
- Best hot hatches on sale in 202618 Sep 2025 · blog · 2,263 words
- What is GSR2? Important EU car safety features explained31 Jul 2025 · blog · 1,191 words
- Hiring a car: a guide, tips, and checklist9 Jul 2025 · blog · 2,997 words
- Best Estate Cars 2026: brilliant big boot choices23 Jun 2025 · blog · 2,295 words
- Government commits £24bn to road maintenance in 2025 Spending Review11 Jun 2025 · press · 594 words
- RAC ‘pothole breakdowns’ double in first three months of 202522 Apr 2025 · press · 1,315 words
- AIA 2025 ALARM report on local road conditions18 Mar 2025 · press · 694 words
- RAC patrol awarded Slimming World’s 2025 Icon29 Jan 2025 · press · 1,430 words
202410 pages
- Country’s driving licences exchanged in the UK8 Nov 2024 · blog · 2,317 words
- Autumn Budget 202430 Oct 2024 · press · 580 words
- Autumn Budget 202430 Oct 2024 · press · 582 words
- 2023 reported road casualties statistics26 Sep 2024 · press · 733 words
- The RAC reacts to The Labour Party's 2024 election manifesto13 Jun 2024 · press · 835 words
- The RAC reacts to The Conservative Party's 2024 election manifesto11 Jun 2024 · press · 889 words
- Pedestrian fatalities increased by 6% in 202330 May 2024 · press · 729 words
- RAC pothole-related breakdowns ‘spring’ forward by 50% in 202422 Apr 2024 · press · 1,155 words
- Budget 20246 Mar 2024 · press · 1,235 words
- Government fails to hit motorway services high-power EV charger target by end of 20232 Jan 2024 · press · 1,241 words
20239 pages
- Avoid a ‘flat start’ to 2024: RAC warns drivers to check their car batteries during Twixmas28 Dec 2023 · press · 1,104 words
- RAC declares 2023 the ‘unofficial year of the rat’ after record number of rodents wreak havoc on cars26 Dec 2023 · press · 1,220 words
- RAC attends highest number of second quarter pothole-related breakdowns since 201823 Jul 2023 · press · 1,276 words
- A guide to run flat tyres – do you need them?9 Jun 2023 · blog · 2,373 words
- RAC predicts busiest late May bank holiday since 2019 with 19m separate leisure car trips planned22 May 2023 · press · 1,025 words
- Government not on track to hit motorway services EV charger target by end of 202318 May 2023 · press · 1,410 words
- RAC ‘springs’ to the aid of more than 10,000 drivers who suffered pothole-related breakdowns in first three months of 202327 Apr 2023 · press · 1,176 words
- Nearly half of drivers break speed limit on 60mph country roads15 Feb 2023 · press · 1,293 words
- RAC pothole-related breakdowns leap during last three months of 202215 Jan 2023 · press · 1,101 words
20229 pages
- Autumn Statement: Electric cars to pay vehicle tax from 202517 Nov 2022 · press · 638 words
- Driving without servicing – what’s the risk?by Nov 2022 · blog · 2,197 words · archived
- Flooding chaos hits the UK – what should drivers be doing? Don’t get fined!by Nov 2022 · blog · 1,426 words · archived
- The most common MOT fails and how to avoid them3 Oct 2022 · blog · 2,080 words
- Car running costs – a complete guide to help you save moneyby Aug 2022 · blog · 2,133 words · archived
- Blind spots – a guide for drivers8 Jun 2022 · blog · 1,631 words · archived
- How to safely use bike racks on a car6 May 2022 · blog · 2,133 words · archived
- Seven best hatchbacks and what to consider when buying a hatchback carby May 2022 · blog · 1,195 words · archived
- Enforcing yellow box junction rules fairly28 Mar 2022 · blog · 2,427 words · archived
202115 pages
- Everything you need to know about airbags2 Dec 2021 · blog · 1,257 words · archived
- Ultra Low Emission Zones: what you need to know3 Nov 2021 · blog · 1,335 words · archived
- Seven UK regions now exceeding 2012 record high petrol price26 Oct 2021 · press · 830 words
- 2021 set to be second ‘staycation’ summer, RAC research reveals13 Jun 2021 · press · 1,334 words
- The Bath Clean Air Zone: What you need to know27 May 2021 · blog · 906 words · archived
- Westward Housing chooses RAC as telematics partner until 202525 May 2021 · press · 951 words
- Catalytic converter theft - how to protect yours5 May 2021 · blog · 1,446 words · archived
- RAC Insurance sets up in-house broker as part of mission to top £300m personal lines GWP by 202311 Apr 2021 · press · 885 words
- Volvo warning lights – what they mean and what do you need to doby Apr 2021 · blog · 3,294 words · archived
- Mercedes-Benz dashboard warning lights – what they meanby Apr 2021 · blog · 3,128 words · archived
- More plug-in cars sold in February than in whole of 2014, SMMT figures show4 Mar 2021 · press · 820 words
- Full tank of fuel now costs nearly £5 more than in late 2020 after yet another month of pump price rises3 Mar 2021 · press · 1,058 words
- RAC data shows drivers still fell foul of potholes in late 2020 despite lower traffic volumes15 Jan 2021 · press · 1,330 words
- Current lockdown car use at similar levels to May 202013 Jan 2021 · press · 1,162 words
- Two-hundred thousand new battery electric vehicles sold since 20107 Jan 2021 · press · 1,099 words
202016 pages
- Drivers urged to act now to avoid starting 2021 on a flat note26 Dec 2020 · press · 1,276 words
- Motor traffic down 19% in the year to September 20203 Dec 2020 · press · 669 words
- Garage speak – our guide to understanding car mechanic jargon13 Nov 2020 · blog · 1,420 words · archived
- Largest fall in motor traffic since records began in 199429 Oct 2020 · press · 767 words
- How to repair a tyre - in simple steps26 Aug 2020 · blog · 3,340 words
- How to check windscreen wash25 Aug 2020 · blog · 233 words · archived
- RAC reacts to provisional reported road casualty data for 201930 Jul 2020 · press · 709 words
- UK road markings: what they mean and what the Highway Code says30 Jul 2020 · blog · 2,244 words · archived
- Pothole-related breakdowns jump in first three months of 202030 Apr 2020 · press · 1,206 words
- Budget 2020: RAC response to fuel duty freeze11 Mar 2020 · press · 575 words
- Budget 2020: RAC reaction to all motoring announcements11 Mar 2020 · press · 986 words
- Stop-start engines and engine idling – the law and common myths revealed27 Feb 2020 · blog · 1,147 words · archived
- Car insurance groups explained21 Feb 2020 · blog · 1,524 words · archived
- Car insurance overnight parking rules21 Feb 2020 · blog · 1,541 words · archived
- STOP! 8 things you might do and not be covered by your car insuranceby Feb 2020 · blog · 1,133 words · archived
- RAC patrols attended 20% more pothole breakdowns in Q4 2019 compared to the same period a year earlier15 Jan 2020 · press · 1,182 words
201912 pages
- RAC’s top patrol aims high with the 2019 WLTP Challenge7 Oct 2019 · press · 1,135 words
- Traffic wardens - know your rights21 Aug 2019 · blog · 1,246 words · archived
- 8 in 10 UK airports increase pick-up and drop-off fees in 201911 Aug 2019 · press · 2,164 words
- Busiest summer getaway since 2014 expected with over 13m leisure journeys planned this weekend14 Jul 2019 · press · 1,311 words
- 2018 road traffic estimates released14 May 2019 · press · 811 words
- RAC patrols dealt with fewer pothole-related breakdowns in first quarter of 2019 than in the same period last year9 May 2019 · press · 1,331 words
- April sees second worst monthly petrol price rise since 20002 May 2019 · press · 1,435 words
- Busiest May Day bank holiday since 2016 predicted with 13m road trips1 May 2019 · press · 769 words
- 2018 vehicle licensing statistics11 Apr 2019 · press · 622 words
- EU plans to make advanced safety features mandatory on vehicles27 Mar 2019 · press · 744 words
- Weather and travel update from the RAC1 Feb 2019 · press · 689 words
- RAC patrols attend 1,714 pothole-related breakdowns in Q4 201829 Jan 2019 · press · 1,183 words
201818 pages
- More than half a million potholes reported to councils in 201728 Dec 2018 · press · 1,466 words
- How to treat and prevent motion sickness17 Dec 2018 · blog · 1,196 words · archived
- Driverless cars: a guide to current and future tech13 Nov 2018 · blog · 1,698 words · archived
- Where to see the 2018 RAC Rally of the Tests22 Oct 2018 · press · 1,611 words
- Latest drink-drive casualty figures up 7% to 9,040 in 20169 Aug 2018 · press · 812 words
- More than half of UK’s largest airports raise pick-up car park fees in 20186 Jul 2018 · press · 1,705 words
- Comment on DfT road traffic estimates GB 20175 Jul 2018 · press · 825 words
- Towing capacity: how to work it out and what you need to consider25 Jun 2018 · blog · 783 words · archived
- Reaction to expansion of London's ULEZ from 20218 Jun 2018 · press · 790 words
- 14m drivers have firm plans for making the most of the bank holiday23 May 2018 · press · 1,512 words
- Is it illegal for someone else to park on your driveway?1 May 2018 · blog · 1,266 words · archived
- RAC reacts to drop in new vehicle registrations in 201712 Apr 2018 · press · 815 words
- Euro 1 to Euro 6 – find out your vehicle's emissions standard9 Mar 2018 · blog · 2,326 words · archived
- Autonomous Emergency Braking: what you need to know6 Mar 2018 · blog · 1,110 words · archived
- How to keep your windscreen clear in winter18 Feb 2018 · blog · 558 words · archived
- Parking lights - what are they and should I use them?31 Jan 2018 · blog · 1,135 words · archived
- Nearly a quarter of a million cars broken into in 201610 Jan 2018 · press · 1,419 words
- Can you save money going electric in 2018?2018 · blog · 1,604 words · archived
201716 pages
- RAC comments28 Dec 2017 · press · 1,013 words
- RAC on Budget 2017: "Current beleaguered owners of diesel cars can breathe a sigh of relief"22 Nov 2017 · press · 956 words
- Speeding fines - how much you now have to pay14 Nov 2017 · blog · 1,695 words · archived
- How to pass your driving test - a full guide from novice to pro1 Oct 2017 · blog · 4,236 words · archived
- Parking Charge Notices - how to avoid and appeal8 Sep 2017 · blog · 1,396 words · archived
- RAC comments on National Travel Survey 2016 findings27 Jul 2017 · press · 699 words
- Electric cars – the ultimate guide15 May 2017 · blog · 3,252 words · archived
- Price of petrol goes up by more than 1p a litre in April but cut imminent2 May 2017 · press · 1,442 words
- Speed limits in the UK: know the laws25 Apr 2017 · blog · 1,290 words · archived
- RAC reacts to news that the digital driving licence will be arriving in 201831 Mar 2017 · press · 707 words
- Chancellor fires warning shot at diesel drivers8 Mar 2017 · press · 699 words
- Mobile phone driving laws - your questions answered1 Mar 2017 · blog · 1,714 words · archived
- RAC comments on drink-drive road casualty estimates for 20152 Feb 2017 · press · 723 words
- RAC supports Bill calling for tax transparency for motorists at the pumps1 Feb 2017 · press · 951 words
- RAC ‘pothole breakdowns’ rise in last quarter of year for first time since 201316 Jan 2017 · press · 1,188 words
- Should I buy winter tyres? Pros, cons and costs explained6 Jan 2017 · blog · 731 words · archived
201611 pages
- RAC warns motorists not to start 2017 on a flat note29 Dec 2016 · press · 1,116 words
- 2016’s prolonged Christmas getaway will see 28 million trips take place this side of Boxing Day17 Dec 2016 · press · 1,299 words
- Drink-drive limits: everything you need to know16 Dec 2016 · blog · 1,472 words · archived
- 10 checks to prevent a breakdown this winter22 Nov 2016 · blog · 1,176 words · archived
- UK car seat law: when it's changing and what you need to know15 Nov 2016 · blog · 1,370 words · archived
- Silver still tops ‘car colour’ podium11 Oct 2016 · press · 1,277 words
- Driving advice21 Apr 2016 · blog · 403 words · archived
- Budget 2016: RAC comments on Insurance Premium Tax increase16 Mar 2016 · press · 773 words
- Land Rover Discovery 4: still the best 4x4 - Car Review10 Feb 2016 · blog · 496 words · archived
- Car maintenance how-to videos from RAC19 Jan 2016 · blog · 584 words · archived
- Winter driving: how to drive on snow and ice16 Jan 2016 · blog · 502 words · archived
201515 pages
- More young people admit to drink and drug driving in 201519 Dec 2015 · press · 1,392 words
- Winter driving5 Dec 2015 · blog · 359 words · archived
- RAC reacts to new official data showing number of untaxed vehicles has more than doubled since 201326 Nov 2015 · press · 743 words
- RAC issues driving advice as Arctic blast set to arrive19 Nov 2015 · press · 611 words
- RAC Business set to keep MPG Marathon 2015 on the move27 Sep 2015 · press · 1,403 words
- RAC response to 2015 Summer Budget: increase in Insurance Premium Tax (IPT)8 Jul 2015 · press · 580 words
- RAC response to 2015 Summer Budget: the fuel duty freeze8 Jul 2015 · press · 724 words
- RAC response to Summer Budget 20157 Jul 2015 · press · 1,102 words
- RAC comment on 2014 road casualty statistics25 Jun 2015 · press · 811 words
- RAC comments on provisional Scottish casualty figures for 201417 Jun 2015 · press · 648 words
- RAC comment on Scottish casualty figures for 201416 Jun 2015 · press · 629 words
- Euro 6 emissions standard11 Mar 2015 · blog · 602 words · archived
- Euro 6 emissions standard11 Mar 2015 · blog · 606 words · archived
- RAC supports National Pothole Day, 15 January 201512 Jan 2015 · press · 810 words
- Land Rover Discovery Sport TD4 (2015 - 2018) used car review2015 · blog · 2,650 words · archived
In the overall numbers, no year20 pages
- 201428 Jul 2014 · press · 1,637 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- 2013 Financial Results and Annual Report7 Jun 2014 · press · 1,280 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- RAC response to 2014 Budget19 Mar 2014 · press · 862 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Road fatalities and serious injuries fall by 6% in Q3 20136 Feb 2014 · press · 740 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Petrol goes below 130p a litre for first time since February 201120 Jan 2014 · press · 1,025 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Monday 6 January 2014 may be busiest breakdown day of year6 Jan 2014 · press · 1,480 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Diesel biofuel content suspected cause of unexpected winter breakdowns12 Dec 2013 · press · 1,076 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- RAC Response to 2013 Autumn Statement5 Dec 2013 · press · 766 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Channel Tunnel anniversary 14/11/201314 Nov 2013 · press · 723 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- What is a category D car insurance write off?29 Jun 2013 · blog · 727 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Motorists cut 1.7 million miles off their journeys in the first quarter of 20138 May 2013 · press · 809 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Chancellor scraps September 2013 fuel duty increase20 Mar 2013 · press · 589 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Road Safety in winter, Is it illegal to drive with snow on your car?21 Dec 2012 · blog · 487 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Is it illegal to drive barefoot? Driving without shoes in the UK19 Dec 2012 · blog · 524 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Is it illegal to drive barefoot? Driving without shoes in the UK19 Dec 2012 · blog · 591 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Car insurance quotes - Can speed limiters reduce premiums?17 Dec 2012 · blog · 478 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Avoid Car Breakdown with our top tips9 May 2012 · blog · 569 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- RAC launches route planner widget to help drivers in 201019 Feb 2010 · press · 695 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- How to drive through deep puddles correctly4 Jan 2008 · blog · 498 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Learner Driver Insuranceundated · blog · 2,785 wordsNo date found: in the overall numbers, not in any year
Not measured4 pages
- How to check your lights and bulbs26 Aug 2020 · blog · 191 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- RAC Fuel Watch price reports3 Dec 2016 · blog · 147 words · archivedUnder 150 words of text: too short to measure
- 2015 sees further fall in numbers of dedicated roads policing officers23 May 2016 · press · 2,735 wordsMostly short lines (lists, tables, link pages) rather than prose
- Car Battery Maintenance, Charging a car battery in Winter21 Dec 2012 · blog · 146 words · archivedUnder 150 words of text: too short to measure
08 · Method
How this was measured
The pages
RAC's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.