Brands over time

Hoseasons
over time

Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022

119 of Hoseasons's own blog posts, press releases and announcements, 2024 to 2026, measured sentence by sentence. How the writing has moved over the years, how it compares with 9 other hotel and holiday brands, and what it sounds like in its own words.

Pages measured
119
Years covered
2024–26
Archived before ChatGPT
0
Blog · press
118 · 1

01 · Homepage

One capture a year

Hoseasons's homepage from 2000 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.

2026hoseasons.co.uk11 Jul 2026
Hoseasons homepage, 11 Jul 2026

Screenshot of Hoseasons’s homepage (hoseasons.co.uk) as archived by the Internet Archive on 11 Jul 2026. © Hoseasons or its licensors. Shown for comparison and review; not endorsed by Hoseasons.

Homepage

2026

“Wayfind Pennant Park”

Page title

Hoseasons | Book UK Holidays with £25 Deposit

Open on the Internet Archive
  1. 2007Welcome to Hoseasons
  2. 2011UK family holidays
  3. 2016Your perfect holiday experience starts here!
  4. 2019The biggest choice in UK holidays
  5. 2023Discover holiday parks and lodges
  6. 2026Wayfind Pennant Park

25 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.

02 · Measures by year

How the writing moved

Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.

Sentence lengthAverage words per sentence.
5
10
15
Stays avg 13.0
13.2
14.1
9.5
ChatGPT · Nov 2022
2015no pages
2016no pages
2017no pages
2018no pages
2019no pages
2020no pages
2021no pages
2022no pages
2023no pages
202463 pp
202534 pp
202611 pp
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
YearSentence lengthPages
202413.263
202514.134
20269.511

Years with pages: 2024 (63), 2025 (34), 2026 (11). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).

03 · Against its sector

Hoseasons among hotel and holiday brands

Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.

  1. Em dashes

    75% less than its sector

    0.57 against a sector average of 2.28; lowest of 10.

  2. "You"

    24% more than its sector

    64% against a sector average of 51%; 3rd highest of 10.

  3. "We"

    24% less than its sector

    33% against a sector average of 44%; 4th lowest of 10.

Sentence length4th lowest of 10
Hoseasons 12.8
9.515.5
ContractionsMid-table, 6th of 10
Hoseasons 15.0
5.530.3
"You"3rd highest of 10
Hoseasons 64%
33%68%
"We"4th lowest of 10
Hoseasons 33%
28%60%
Questions4th lowest of 10
Hoseasons 2.3
1.54.4
Long words4th highest of 10
Hoseasons 25%
22%33%
Em dashesLowest of 10
Hoseasons 0.57
0.574.39
AI-associated words4th highest of 10
Hoseasons 1.08
0.412.64
Exclamations2nd highest of 10
Hoseasons 4.96
1.1111.16
Page length2nd highest of 10
Hoseasons 2,818
58110,276

Pages measured: Premier Inn 115 · Travelodge 263 · Village Hotels 135 · Center Parcs 95 · Butlin's 168 · Haven 191 · Warner Hotels 152 · YHA 137 · Sykes Cottages 22 · Hoseasons 119. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.

04 · Vocabulary

Words Hoseasons uses more than its peers

The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.

beach70.9 vs 10.9
boat56.0 vs 1.0
lodges35.9 vs 1.4
dog-friendly36.8 vs 1.0
dogs25.8 vs 0.8
canal26.3 vs 0.4
lodge18.6 vs 0.9
views24.7 vs 3.9
beaches19.4 vs 2.2
pets22.2 vs 0.3
accommodation19.9 vs 3.0
HoseasonsSector peers

Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 119 pages. Checked for product names and page furniture.

05 · In its own words

What it sounded like

Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.

20256 Jan · Blog
“The waterways of the UK are a treasure trove of natural beauty, historical sites and hidden gems waiting to be discovered.”
Canal Boat Holidays for Beginners
202520 Jan · Blog
“We began by filtering through thousands of reviews from our holiday parks and lodges booked in the past two years, seeing how often terms like "Romance", "Romantic", "Valentine", "Boyfriend", "Girlfriend", "Husband", "Wife" and "Partner" came up.”
Most Romantic Places to Spend Valentine's Day in the UK
202613 Jan · Blog
“Birdwatching (or birding, if you want to sound like a pro!) isn’t just for twitchers with notebooks and telephoto lenses. It’s a peaceful, playful and surprisingly exciting way to spend time outdoors. Especially with children and grandparents.”
Beginner's guide to birdwatching with children

06 · Every page

All 122 pages, by year

The full list behind every number above, with links to the live page or the archived copy. 119 count towards the measures; the rest were not measured (3 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.

202611 pages
202534 pages
202463 pages
In the overall numbers, no year11 pages
Not measured3 pages
  • Outdoor Activities29 May 2024 · blog · 649 wordsMostly short lines (lists, tables, link pages) rather than prose
  • UK Beach Holidays Inspirationundated · blog · 315 wordsMostly short lines (lists, tables, link pages) rather than prose
  • Wales Holiday Guidesundated · blog · 281 wordsMostly short lines (lists, tables, link pages) rather than prose

07 · Method

How this was measured

The pages

Hoseasons's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.

The measures

Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.

What it cannot say

These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.

Sample sizes

Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.

Sentence length
Average words per sentence.
Sentence rhythm
How much sentence length varies (standard deviation over mean). Higher reads less even.
Contractions
Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
"You"
Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
"We"
Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
Questions
Question marks per 1,000 words.
Exclamations
Exclamation marks per 1,000 words.
Long words
Share of words with seven or more letters.
Em dashes
Em dashes per 1,000 words.
AI-associated words
Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
AI-era marketing words
Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
Quieter LLM-favoured words
Everyday words language models are known to over-use, per 1,000 words. A style measure only.
AI-associated sentence shapes
Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
Page length
Average words per page.

Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.