“Over the next few months, we’re trialing a ‘Teddy Check-in’ service, offering kids the opportunity to check their toys and teddies when they arrive. Our hotels will then have a record of all ‘family members’ meaning noone gets left behind come check out!”Teddy bear check in
Premier Inn
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
115 of Premier Inn's own blog posts, press releases and announcements, 2015 to 2026, measured sentence by sentence, 13 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 9 other hotel and holiday brands, and what it sounds like in its own words.
- Pages measured
- 115
- Years covered
- 2015–26
- Archived before ChatGPT
- 13
- Blog · press
- 16 · 99
01 · Homepage
One capture a year
Premier Inn's homepage from 2010 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Premier Inn’s homepage (premierinn.com) as archived by the Internet Archive on 16 Jun 2026. © Premier Inn or its licensors. Shown for comparison and review; not endorsed by Premier Inn.
Homepage
2026
“From a comfy bed to a great night's sleep, you know what you're getting with us”
Page title
Premier Inn hotels | Book direct
- 2010Premier Inn - Book Cheap Hotels in the UK and Worldwide from 29 pounds
- 2016Stay up to date
- 2018Where would you like to go?
- 2019A great stay starts at Premier Inn
- 2021Plan your next UK getaway
- 2026From a comfy bed to a great night's sleep, you know what you're getting with us
13 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2015 | 8.7 | 1 |
| 2016 | 13.5 | 20 |
| 2017 | 13.0 | 8 |
| 2018 | 14.5 | 11 |
| 2019 | 10.8 | 7 |
| 2020 | 13.8 | 8 |
| 2021 | 13.5 | 9 |
| 2022 | 12.3 | 9 |
| 2023 | 12.4 | 9 |
| 2024 | 14.3 | 9 |
| 2025 | 13.5 | 13 |
| 2026 | 13.7 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2015 | 0.93 | 1 |
| 2016 | 0.84 | 20 |
| 2017 | 0.92 | 8 |
| 2018 | 0.82 | 11 |
| 2019 | 1.06 | 7 |
| 2020 | 0.99 | 8 |
| 2021 | 1.06 | 9 |
| 2022 | 1.01 | 9 |
| 2023 | 1.03 | 9 |
| 2024 | 0.93 | 9 |
| 2025 | 0.90 | 13 |
| 2026 | 0.97 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2015 | 27.0 | 1 |
| 2016 | 19.0 | 20 |
| 2017 | 18.0 | 8 |
| 2018 | 12.9 | 11 |
| 2019 | 21.2 | 7 |
| 2020 | 14.3 | 8 |
| 2021 | 15.1 | 9 |
| 2022 | 21.2 | 9 |
| 2023 | 21.9 | 9 |
| 2024 | 16.7 | 9 |
| 2025 | 19.3 | 13 |
| 2026 | 20.3 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2015 | 43% | 1 |
| 2016 | 49% | 20 |
| 2017 | 26% | 8 |
| 2018 | 43% | 11 |
| 2019 | 46% | 7 |
| 2020 | 14% | 8 |
| 2021 | 27% | 9 |
| 2022 | 30% | 9 |
| 2023 | 41% | 9 |
| 2024 | 27% | 9 |
| 2025 | 41% | 13 |
| 2026 | 24% | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2015 | 50% | 1 |
| 2016 | 50% | 20 |
| 2017 | 74% | 8 |
| 2018 | 43% | 11 |
| 2019 | 52% | 7 |
| 2020 | 83% | 8 |
| 2021 | 66% | 9 |
| 2022 | 69% | 9 |
| 2023 | 58% | 9 |
| 2024 | 67% | 9 |
| 2025 | 57% | 13 |
| 2026 | 74% | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2015 | 5.8 | 1 |
| 2016 | 2.4 | 20 |
| 2017 | 2.4 | 8 |
| 2018 | 2.3 | 11 |
| 2019 | 3.2 | 7 |
| 2020 | 2.2 | 8 |
| 2021 | 3.0 | 9 |
| 2022 | 4.6 | 9 |
| 2023 | 2.2 | 9 |
| 2024 | 1.1 | 9 |
| 2025 | 2.1 | 13 |
| 2026 | 4.1 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2015 | 3.85 | 1 |
| 2016 | 1.27 | 20 |
| 2017 | 3.87 | 8 |
| 2018 | 2.10 | 11 |
| 2019 | 1.49 | 7 |
| 2020 | 1.30 | 8 |
| 2021 | 1.22 | 9 |
| 2022 | 5.98 | 9 |
| 2023 | 4.12 | 9 |
| 2024 | 3.71 | 9 |
| 2025 | 1.95 | 13 |
| 2026 | 3.88 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2015 | 19% | 1 |
| 2016 | 22% | 20 |
| 2017 | 22% | 8 |
| 2018 | 24% | 11 |
| 2019 | 19% | 7 |
| 2020 | 24% | 8 |
| 2021 | 20% | 9 |
| 2022 | 22% | 9 |
| 2023 | 21% | 9 |
| 2024 | 24% | 9 |
| 2025 | 24% | 13 |
| 2026 | 20% | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2015 | 1.93 | 1 |
| 2016 | 2.40 | 20 |
| 2017 | 5.68 | 8 |
| 2018 | 4.57 | 11 |
| 2019 | 3.16 | 7 |
| 2020 | 1.87 | 8 |
| 2021 | 3.51 | 9 |
| 2022 | 5.96 | 9 |
| 2023 | 5.33 | 9 |
| 2024 | 4.65 | 9 |
| 2025 | 3.01 | 13 |
| 2026 | 5.98 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2015 | 0.00 | 1 |
| 2016 | 0.92 | 20 |
| 2017 | 1.30 | 8 |
| 2018 | 0.28 | 11 |
| 2019 | 0.28 | 7 |
| 2020 | 0.57 | 8 |
| 2021 | 0.81 | 9 |
| 2022 | 0.09 | 9 |
| 2023 | 0.63 | 9 |
| 2024 | 0.56 | 9 |
| 2025 | 0.93 | 13 |
| 2026 | 0.14 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2015 | 0.00 | 1 |
| 2016 | 0.61 | 20 |
| 2017 | 0.93 | 8 |
| 2018 | 0.18 | 11 |
| 2019 | 0.13 | 7 |
| 2020 | 0.36 | 8 |
| 2021 | 0.52 | 9 |
| 2022 | 0.00 | 9 |
| 2023 | 0.40 | 9 |
| 2024 | 0.46 | 9 |
| 2025 | 0.48 | 13 |
| 2026 | 0.14 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2015 | 0.00 | 1 |
| 2016 | 0.24 | 20 |
| 2017 | 0.74 | 8 |
| 2018 | 0.62 | 11 |
| 2019 | 0.00 | 7 |
| 2020 | 0.57 | 8 |
| 2021 | 0.25 | 9 |
| 2022 | 0.23 | 9 |
| 2023 | 0.49 | 9 |
| 2024 | 1.00 | 9 |
| 2025 | 1.22 | 13 |
| 2026 | 0.64 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2015 | 0.00 | 1 |
| 2016 | 0.06 | 20 |
| 2017 | 0.59 | 8 |
| 2018 | 0.00 | 11 |
| 2019 | 0.00 | 7 |
| 2020 | 0.00 | 8 |
| 2021 | 0.14 | 9 |
| 2022 | 0.30 | 9 |
| 2023 | 0.58 | 9 |
| 2024 | 0.18 | 9 |
| 2025 | 0.16 | 13 |
| 2026 | 0.23 | 8 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2015 | 519 | 1 |
| 2016 | 769 | 20 |
| 2017 | 739 | 8 |
| 2018 | 716 | 11 |
| 2019 | 618 | 7 |
| 2020 | 802 | 8 |
| 2021 | 789 | 9 |
| 2022 | 914 | 9 |
| 2023 | 1,120 | 9 |
| 2024 | 1,265 | 9 |
| 2025 | 1,153 | 13 |
| 2026 | 895 | 8 |
Years with pages: 2015 (1), 2016 (20), 2017 (8), 2018 (11), 2019 (7), 2020 (8), 2021 (9), 2022 (9), 2023 (9), 2024 (9), 2025 (13), 2026 (8). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Before and after
2019 to Nov 2022 against 2024 to 2026
The same measures on 33 pages from before ChatGPT launched and 30 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.
2019 to Nov 2022 · 33 pp2024 to 2026 · 30 pp
Sentence length up 9%
words
Sentence length rose from 12.7 to 13.8 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Sentence length | 12.7 | 13.8 | +1.1 |
Sentence rhythm down 10%
How much sentence length varies (standard deviation over mean). Higher reads less even.
Sentence rhythm fell from 1.03 to 0.93 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Sentence rhythm | 1.03 | 0.93 | −0.10 |
Contractions up 5%
per 1,000 words
Contractions rose from 17.9 to 18.8 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Contractions | 17.9 | 18.8 | +0.9 |
"You" up 3 pts
share of I/we/you
"You" rose from 28% to 32% (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| "You" | 28% | 32% | +3% |
"We" down 3 pts
share of I/we/you
"We" fell from 68% to 65% (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| "We" | 68% | 65% | −3% |
Questions down 29%
per 1,000 words
Questions fell from 3.3 to 2.3 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Questions | 3.3 | 2.3 | −1.0 |
Exclamations up 15%
per 1,000 words
Exclamations rose from 2.59 to 2.99 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Exclamations | 2.59 | 2.99 | +0.40 |
Long words up 2 pts
share of words
Long words rose from 21% to 23% (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Long words | 21% | 23% | +2% |
Em dashes up 16%
per 1,000 words
Em dashes rose from 3.71 to 4.30 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Em dashes | 3.71 | 4.30 | +0.59 |
AI-associated words up 37%
per 1,000 words
AI-associated words rose from 0.44 to 0.61 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| AI-associated words | 0.44 | 0.61 | +0.16 |
AI-era marketing words up 49%
per 1,000 words
AI-era marketing words rose from 0.26 to 0.38 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| AI-era marketing words | 0.26 | 0.38 | +0.13 |
Quieter LLM-favoured words up 273%
per 1,000 words
Quieter LLM-favoured words rose from 0.27 to 1.00 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Quieter LLM-favoured words | 0.27 | 1.00 | +0.73 |
AI-associated sentence shapes up 51%
per 1,000 words
AI-associated sentence shapes rose from 0.12 to 0.18 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| AI-associated sentence shapes | 0.12 | 0.18 | +0.06 |
Page length up 42%
words
Page length rose from 790 to 1,118 (2019 to Nov 2022 · 33 pp to 2024 to 2026 · 30 pp).
- 2019 to Nov 2022 · 33 pp
- 2024 to 2026 · 30 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 33 pp | 2024 to 2026 · 30 pp | Change |
|---|---|---|---|
| Page length | 790 | 1,118 | +328 |
Every chart is centred on its before value and shares one relative scale, so a longer bar means a bigger percentage change; the values themselves are in different units and do not compare. Before = 2019 to Nov 2022 (33 pages); after = 2024 to 2026 (30 pages). Method: SGR-011.
04 · Against its sector
Premier Inn among hotel and holiday brands
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Em dashes
72% more than its sector
3.94 against a sector average of 2.28; 2nd highest of 10.
"We"
37% more than its sector
60% against a sector average of 44%; highest of 10.
"You"
29% less than its sector
37% against a sector average of 51%; 2nd lowest of 10.
Pages measured: Premier Inn 115 · Travelodge 263 · Village Hotels 135 · Center Parcs 95 · Butlin's 168 · Haven 191 · Warner Hotels 152 · YHA 137 · Sykes Cottages 22 · Hoseasons 119. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
05 · Vocabulary
Words Premier Inn uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
room69.6 vs 9.1
sleep32.8 vs 2.7
children53.9 vs 10.7
city60.0 vs 13.9
london57.4 vs 13.3
airport14.1 vs 0.9
popular23.0 vs 3.7
adults28.7 vs 5.7
Premier InnSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 115 pages. Checked for product names and page furniture.
06 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“Not all heroes wear capes – ours wear aprons! – and we’re looking for even more to join us in our Premier Inn kitchens this year.”Chef vacancies
“When it comes to a great night's sleep, we know just how important pillows are for our guests. That's why this year, we rolled out 377,000 brand-new luxury pillows across our 800+ hotels.”Firm Pillows vs. Soft Pillows with Rylan
07 · Every page
All 127 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 115 count towards the measures; the rest were not measured (10 mostly short lines (lists, tables, link pages) rather than prose, 2 same text as an earlier page from this brand). Pages with no reliable date count in the overall numbers but in no year.
20268 pages
- Firm Pillows vs. Soft Pillows with Rylan2026 · press · 662 words
- Which Musicians Tour Most Widely?2026 · press · 1,614 words
- The World's Most Beautiful Summer Cities2026 · press · 1,932 words
- YouGov UK Hotel Rankings2026 · press · 452 words
- The Premier Lie-Inn!2026 · press · 555 words
- Baylis & Harding Competition2026 · press · 513 words
- Everything you need to know about our Whitbread restaurants closing2026 · press · 692 words
- David Brent Statue2026 · press · 743 words
202513 pages
- Whitbread wraps up 2025 with planning consent at Dorset House, SE117 Dec 2025 · press · 814 words
- Premier Inn adds Central Plaza site in Carlisle to its development pipeline14 May 2025 · press · 590 words
- Whitbread acquires freehold of 35 Red Lion Square in Central London4 Feb 2025 · press · 809 words
- Whitbread opens 1,000 new Premier Inn rooms since March 202423 Jan 2025 · press · 917 words
- Whitbread Celebrates Topping Out of Premier Inn Snow Hill in the Heart of the City of London2 Jan 2025 · press · 1,173 words
- Premier Inn Pyjamas2025 · press · 688 words
- Potted Panto2025 · press · 385 words
- Great Summer Getaway2025 · press · 585 words
- Yawnited Kingdom2025 · press · 987 words
- Best value attractions2025 · press · 2,763 words
- Teddy Bear Reunification Project2025 · press · 1,697 words
- Which TV genres affect sleep most2025 · press · 1,230 words
- Every Country’s Favourite Breakfast2025 · press · 2,352 words
20249 pages
- Whitbread completes the sale and leaseback of two operational hotels29 Oct 2024 · press · 653 words
- New 120-bedroom Premier Inn Torquay Harbour hotel opens its doors22 Apr 2024 · press · 633 words
- Everyone deserves a good night's sleep: Premier Inn delivers up to 2,000 mattresses to Ukraine1 Mar 2024 · press · 973 words
- Derwen College students2024 · press · 795 words
- Fictional places2024 · press · 1,543 words
- Instagram Landmarks2024 · press · 2,816 words
- Ice cream flavours2024 · press · 1,286 words
- Big moments2024 · press · 820 words
- The world’s most beautiful flower fields2024 · press · 1,867 words
20239 pages
- Beautiful blue spaces2023 · press · 1,011 words
- Destination doubles2023 · press · 1,079 words
- Build it Beat it2023 · press · 1,207 words
- The Most Beautiful Places to Visit in Spring2023 · press · 1,057 words
- Feng Shleep2023 · press · 1,446 words
- Premier Pilgrims2023 · press · 1,489 words
- The World’s easiest attractions to book2023 · press · 1,438 words
- Baylis & Harding2023 · press · 722 words
- The Perfect Fry-up2023 · press · 635 words
20229 pages
- Most beautiful theatres2022 · press · 1,572 words
- Postcard Poets2022 · press · 982 words
- Chef vacancies2022 · press · 356 words
- Christmas single2022 · press · 791 words
- Where's brolly?2022 · press · 731 words
- Valentine's Day2022 · press · 563 words
- The most beautiful cities in the morning on Instagram2022 · press · 1,304 words
- Guernsey winners2022 · press · 900 words
- The most popular city breaks around the world2022 · press · 1,023 words
20219 pages
- FESTIVE OPENINGS COME EARLY FOR PREMIER INN AS IT ADDS MORE THAN 3,100 NEW ROOMS IN 202116 Dec 2021 · press · 719 words
- The best sleepers around the world2021 · press · 797 words
- First hub hotel in Soho2021 · press · 753 words
- Meet Inn the Middle2021 · press · 704 words
- Your packing personality2021 · press · 1,071 words
- Room at the Inn for new-born baby Charlie2021 · press · 634 words
- The most beautiful cities by night on Instagram2021 · press · 826 words
- EweTube launch2021 · press · 837 words
- Race to Zero2021 · press · 764 words
20208 pages
- Premier Inn has Brits seeing double with its list of identical tourist hotspots19 Aug 2020 · press · 1,649 words
- Construction begins on 30-storey Premier Inn hotel and residential development at Westferry15 Jan 2020 · press · 1,193 words
- Top romantic destinations revealed2020 · press · 740 words
- International Day of Charity2020 · press · 683 words
- Manchester family makes their own Premier Inn hotel at home2020 · press · 754 words
- We’ve donated 335,000 meals in support of Stop Food Waste Day2020 · press · 546 words
- The Prince of Wales2020 · press · 156 words
- Premier Inn launches short story competition2020 · press · 698 words
20197 pages
- Pillow Fight Club2019 · press · 276 words
- ZIP by Premier Inn Launch2019 · press · 447 words
- Map Of Irish Pubs2019 · press · 335 words
- Explore more of the UK2019 · press · 475 words
- Whitbread opens second hotel in Germany2019 · press · 769 words
- Family staycations2019 · press · 926 words
- The best value for your city break2019 · press · 1,097 words
201811 pages
- Whitbread Plc Interim Results - 23 October 201823 Oct 2018 · press · 966 words
- Whitbread secures a UK hotel deal each fortnight in 20172 May 2018 · press · 942 words
- Cardiff revealed as UK's most adventurous city2018 · press · 465 words
- Derwen College2018 · press · 503 words
- Most travelled football fan2018 · press · 594 words
- Duchess of Cambridge at GOSH2018 · press · 1,031 words
- Jersey Potatoes2018 · press · 560 words
- Interactive Gin Distillery Map Of The UK2018 · press · 424 words
- National Refill Day2018 · press · 229 words
- Where to find fossils in the UK2018 · press · 1,424 words
- Uk's first wedding vending machine2018 · press · 734 words
20178 pages
- Whitbread Plc Interim Results - 24 October 201724 Oct 2017 · press · 1,019 words
- Whitbread trading update - Q1 21 June 201721 Jun 2017 · press · 1,056 words
- Days Without Wnd by Sebastian Barry named 2016 Costa Book of the Year10 Feb 2017 · press · 1,392 words
- We’re no.1 with families!2017 · press · 240 words
- Teddy bear check in2017 · press · 404 words
- The most common office personalities2017 · press · 1,012 words
- National tea day2017 · press · 458 words
- Our spring cleaning secrets for a great night’s sleep2017 · press · 330 words
201620 pages
- Etihad Stadiumby Dec 2016 · blog · 478 words · archived
- Whitbread PLC Capital Market Day 201629 Nov 2016 · press · 1,146 words
- Planning a Visit to Manchesterby Nov 2016 · blog · 348 words · archived
- Guide to Londonby Nov 2016 · blog · 350 words · archived
- Whitbread interim results - 25th October 201625 Oct 2016 · press · 1,067 words
- Whitbread appoints two new Non-Executive Directors13 Oct 2016 · press · 876 words
- Whitbread scoops the ASDA Environmental Leadership Award at the Business in the Community’s Responsible Business Awards 201612 Jul 2016 · press · 751 words
- Manchester City Guideby Jul 2016 · blog · 656 words · archived
- Harry Potter Studio Tourby Jul 2016 · blog · 352 words · archived
- Entertainmentby Jul 2016 · blog · 831 words · archived
- Eating & drinkingby Jul 2016 · blog · 317 words · archived
- Eating Outby Jul 2016 · blog · 1,065 words · archived
- What's Onby Jul 2016 · blog · 338 words · archived
- London sightseeing toursby Jun 2016 · blog · 653 words · archived
- How to get to Londonby Jun 2016 · blog · 866 words · archived
- Where to stay in Londonby Jun 2016 · blog · 663 words · archived
- Premier Inn to Hit Target of Training 150 Apprentices in Scotland in 2016 with the Announcement of 32 New Vacancies1 Mar 2016 · press · 1,173 words
- The Lie Tree by Frances Hardinge Named 2015 Costa Book of the Year27 Jan 2016 · press · 1,432 words
- William Hill Releases Closing Odds for Costa Book of the Year22 Jan 2016 · press · 1,182 words
- Costa Book Awards 2015 Category Winners Announced5 Jan 2016 · press · 831 words
20151 page
- Premier Inn Hotels17 Nov 2015 · blog · 519 words · archived
In the overall numbers, no year3 pages
- Spring break ideas in the UKundated · blog · 1,082 wordsNo date found: in the overall numbers, not in any year
- Discovery Museum, Newcastleundated · blog · 1,504 wordsNo date found: in the overall numbers, not in any year
- hub by Premier innundated · blog · 1,125 wordsNo date found: in the overall numbers, not in any year
Not measured12 pages
- Most Popular City Breaks on Pinterest2020 · press · 1,457 wordsMostly short lines (lists, tables, link pages) rather than prose
- Gavin Henson helps us launch our first ever ZIP by Premier Inn hotel in Cardiff2019 · press · 447 wordsSame text as an earlier page from this brand: only the earliest copy is measured
- Museums and Galleriesby Nov 2017 · blog · 463 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- The Shamblesby Nov 2017 · blog · 463 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Winter Gardenby Nov 2017 · blog · 468 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- York Theatre Royalby Nov 2017 · blog · 468 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- York Racecourseby Oct 2017 · blog · 483 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Nearby attractionsby Oct 2017 · blog · 483 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Eating Outby Oct 2017 · blog · 483 words · archivedSame text as an earlier page from this brand: only the earliest copy is measured
- Premier Inn Hotels17 Nov 2015 · blog · 1,122 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Premier Inn Hotels17 Nov 2015 · blog · 2,149 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Premier Inn Hotels17 Nov 2015 · blog · 2,149 words · archivedMostly short lines (lists, tables, link pages) rather than prose
08 · Method
How this was measured
The pages
Premier Inn's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.