Brands over time

Village Hotels
over time

Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022

135 of Village Hotels's own blog posts, press releases and announcements, 2019 to 2026, measured sentence by sentence. How the writing has moved over the years, how it compares with 9 other hotel and holiday brands, and what it sounds like in its own words.

Pages measured
135
Years covered
2019–26
Archived before ChatGPT
0
Blog · press
130 · 5

01 · Homepage

One capture a year

Village Hotels's homepage from 2006 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.

2026village-hotels.co.uk30 Jun 2026
Village Hotels homepage, 30 Jun 2026

Screenshot of Village Hotels’s homepage (village-hotels.co.uk) as archived by the Internet Archive on 30 Jun 2026. © Village Hotels or its licensors. Shown for comparison and review; not endorsed by Village Hotels.

Homepage

2026

“Find the perfect space for your event”

Page title

Village Hotels | The Hotel With Everything Under One Roof

Open on the Internet Archive
  1. 2007VILLAGE 2007 brochure available
  2. 2009New look Leisure Breaks brochure
  3. 2012Welcome to VILLAGE Hotels
  4. 2014Book a room
  5. 2018Book me into Village
  6. 2026Find the perfect space for your event

17 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.

02 · Measures by year

How the writing moved

Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.

Sentence lengthAverage words per sentence.
5
10
15
Stays avg 13.0
8.9
8.9
9.0
9.0
9.0
9.0
9.0
9.1
ChatGPT · Nov 2022
2015no pages
2016no pages
2017no pages
2018no pages
201912 pp
20201 pp
202110 pp
202237 pp
20237 pp
202410 pp
202512 pp
202636 pp
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
YearSentence lengthPages
20198.912
20208.91
20219.010
20229.037
20239.07
20249.010
20259.012
20269.136

Years with pages: 2019 (12), 2020 (1), 2021 (10), 2022 (37), 2023 (7), 2024 (10), 2025 (12), 2026 (36). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).

03 · Before and after

2019 to Nov 2022 against 2024 to 2026

The same measures on 56 pages from before ChatGPT launched and 58 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.

2019 to Nov 2022 · 56 pp2024 to 2026 · 58 pp

Sentence length up 1%

words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Sentence length up 1%. words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Sentence length9.09.0+0.1

Sentence rhythm about the same

How much sentence length varies (standard deviation over mean). Higher reads less even.

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Sentence rhythm about the same. How much sentence length varies (standard deviation over mean). Higher reads less even. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Sentence rhythm1.291.280.00

Contractions up 1%

per 1,000 words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Contractions up 1%. per 1,000 words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Contractions20.220.3+0.1

"You" up 1 pt

share of I/we/you

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

"You" up 1 pt. share of I/we/you. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
"You"39%40%+1%

"We" about the same

share of I/we/you

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

"We" about the same. share of I/we/you. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
"We"59%58%0%

Questions up 2%

per 1,000 words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Questions up 2%. per 1,000 words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Questions4.44.5+0.1

Exclamations down 1%

per 1,000 words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Exclamations down 1%. per 1,000 words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Exclamations11.6211.49−0.12

Long words about the same

share of words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Long words about the same. share of words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Long words25%25%0%

Em dashes up 6%

per 1,000 words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Em dashes up 6%. per 1,000 words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Em dashes0.880.94+0.05

AI-associated words up 4%

per 1,000 words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

AI-associated words up 4%. per 1,000 words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
AI-associated words0.420.43+0.02

AI-era marketing words up 7%

per 1,000 words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

AI-era marketing words up 7%. per 1,000 words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
AI-era marketing words0.300.32+0.02

Quieter LLM-favoured words up 254%

per 1,000 words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Quieter LLM-favoured words up 254%. per 1,000 words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Quieter LLM-favoured words0.010.05+0.03

AI-associated sentence shapes down 2%

per 1,000 words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

AI-associated sentence shapes down 2%. per 1,000 words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
AI-associated sentence shapes0.840.83−0.02

Page length up 1%

words

  • 2019 to Nov 2022 · 56 pp
  • 2024 to 2026 · 58 pp

Source: SGR-011

Page length up 1%. words. Source: SGR-011
m2019 to Nov 2022 · 56 pp2024 to 2026 · 58 ppChange
Page length10,80610,901+95

Every chart is centred on its before value and shares one relative scale, so a longer bar means a bigger percentage change; the values themselves are in different units and do not compare. Before = 2019 to Nov 2022 (56 pages); after = 2024 to 2026 (58 pages). Method: SGR-011.

04 · Against its sector

Village Hotels among hotel and holiday brands

Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.

  1. Em dashes

    62% less than its sector

    0.87 against a sector average of 2.28; 2nd lowest of 10.

  2. Questions

    52% more than its sector

    4.3 against a sector average of 2.9; 2nd highest of 10.

  3. "We"

    31% more than its sector

    57% against a sector average of 44%; 3rd highest of 10.

Sentence lengthLowest of 10
Village Hotels 9.5
9.515.5
Contractions3rd highest of 10
Village Hotels 19.8
5.530.3
"You"4th lowest of 10
Village Hotels 41%
33%68%
"We"3rd highest of 10
Village Hotels 57%
28%60%
Questions2nd highest of 10
Village Hotels 4.3
1.54.4
Long words4th highest of 10
Village Hotels 25%
22%33%
Em dashes2nd lowest of 10
Village Hotels 0.87
0.574.39
AI-associated wordsLowest of 10
Village Hotels 0.41
0.412.64
ExclamationsHighest of 10
Village Hotels 11.16
1.1111.16
Page lengthHighest of 10
Village Hotels 10,276
58110,276

Pages measured: Premier Inn 115 · Travelodge 263 · Village Hotels 135 · Center Parcs 95 · Butlin's 168 · Haven 191 · Warner Hotels 152 · YHA 137 · Sykes Cottages 22 · Hoseasons 119. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.

05 · Vocabulary

Words Village Hotels uses more than its peers

The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.

explore119.3 vs 14.1
destinations108.6 vs 4.9
business96.9 vs 5.9
community81.8 vs 2.1
club52.0 vs 3.4
summer59.2 vs 13.4
weekend42.2 vs 5.8
events41.7 vs 7.9
food43.4 vs 9.9
member36.4 vs 1.8
pub30.7 vs 3.6
break48.5 vs 17.8
working24.5 vs 2.3
things37.7 vs 12.2
locations26.1 vs 5.4
meet21.0 vs 2.4
partnership20.8 vs 1.5
Village HotelsSector peers

Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 135 pages. Checked for product names and page furniture.

06 · In its own words

What it sounded like

Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.

20197 Jun · Blog
“We’re excited to announce that construction work has commenced on our development in Eastleigh, along with the continued construction of our Basingstoke property. In addition, we hope to grow our estate with 20 brand new hotels, reaching 50 properties by 2025!”
BUILDING MORE HOTELS THAT HAVE IT ALL
202129 Jan · Blog
“We recommend grabbing your fanciest glass, some paper straws, and some of those colourful umbrellas for the full at home cocktail experience! You can work with whatever you’ve got at home - and if that’s just a mug, then it’ll still taste just as good!”
PUB & GRILL COCKTAILS AT HOME
20268 Jan · Blog
“UK bank holidays typically fall before or after a weekend, so if you’re already lucky enough to have weekends off and you strategically plan your annual leave around the bank holidays, you’ll feel as though you’ve had more time off, without actually using any additional holidays. Let’s take a look!”
HOW TO EXTEND YOUR ANNUAL LEAVE IN 2026

07 · Every page

All 135 pages, by year

The full list behind every number above, with links to the live page or the archived copy. 135 count towards the measures. Pages with no reliable date count in the overall numbers but in no year.

202636 pages
202512 pages
202410 pages
20237 pages
202237 pages
202110 pages
20201 page
201912 pages
In the overall numbers, no year10 pages

08 · Method

How this was measured

The pages

Village Hotels's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.

The measures

Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.

What it cannot say

These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.

Sample sizes

Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.

Sentence length
Average words per sentence.
Sentence rhythm
How much sentence length varies (standard deviation over mean). Higher reads less even.
Contractions
Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
"You"
Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
"We"
Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
Questions
Question marks per 1,000 words.
Exclamations
Exclamation marks per 1,000 words.
Long words
Share of words with seven or more letters.
Em dashes
Em dashes per 1,000 words.
AI-associated words
Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
AI-era marketing words
Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
Quieter LLM-favoured words
Everyday words language models are known to over-use, per 1,000 words. A style measure only.
AI-associated sentence shapes
Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
Page length
Average words per page.

Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.