Brands over time

Sykes Cottages
over time

Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022

22 of Sykes Cottages's own blog posts, press releases and announcements, 2020 to 2026, measured sentence by sentence. How the writing has moved over the years, how it compares with 9 other hotel and holiday brands, and what it sounds like in its own words.

Pages measured
22
Years covered
2020–26
Archived before ChatGPT
0
Blog · press
21 · 1

22 pages only. The writing numbers on this page are context, not findings: there are no sector rankings or comparisons below 30 pages.

01 · Homepage

One capture a year

Sykes Cottages's homepage from 2002 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.

2026sykescottages.co.uk6 Jul 2026
Sykes Cottages homepage, 6 Jul 2026

Screenshot of Sykes Cottages’s homepage (sykescottages.co.uk) as archived by the Internet Archive on 6 Jul 2026. © Sykes Cottages or its licensors. Shown for comparison and review; not endorsed by Sykes Cottages.

Homepage

2026

“Summer, sorted. Up to 40% off”

Page title

UK Holiday Cottages To Rent | Sykes Holiday Cottages

Open on the Internet Archive
  1. 2013Types of Holiday Cottages
  2. 2015Quality cottages, value for money prices
  3. 2018Choose your cottage with confidence
  4. 2021Putting your second home first
  5. 202424/7 “On Holiday” Support
  6. 2026Summer, sorted. Up to 40% off

21 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.

02 · Measures by year

How the writing moved

Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.

Sentence lengthAverage words per sentence.
5
10
15
Stays avg 13.0
8.3
7.6
8.7
9.3
12.0
8.6
ChatGPT · Nov 2022
2015no pages
2016no pages
2017no pages
2018no pages
2019no pages
20201 pp
20211 pp
2022no pages
20232 pp
20241 pp
20251 pp
20263 pp
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
YearSentence lengthPages
20208.31
20217.61
20238.72
20249.31
202512.01
20268.63

Years with pages: 2020 (1), 2021 (1), 2023 (2), 2024 (1), 2025 (1), 2026 (3). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).

03 · Against its sector

Sykes Cottages among hotel and holiday brands

Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Sykes Cottages has fewer than 30, so it is placed for context but not ranked. Select a dot to open that brand.

Sentence length
Sykes Cottages 12.3
9.515.5
Contractions
Sykes Cottages 11.1
5.530.3
"You"
Sykes Cottages 67%
33%68%
"We"
Sykes Cottages 28%
28%60%
Questions
Sykes Cottages 4.4
1.54.4
Long words
Sykes Cottages 28%
22%33%
Em dashes
Sykes Cottages 1.22
0.574.39
AI-associated words
Sykes Cottages 1.26
0.412.64
Exclamations
Sykes Cottages 1.84
1.1111.16
Page length
Sykes Cottages 2,453
58110,276

Pages measured: Premier Inn 115 · Travelodge 263 · Village Hotels 135 · Center Parcs 95 · Butlin's 168 · Haven 191 · Warner Hotels 152 · YHA 137 · Sykes Cottages 22 · Hoseasons 119. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.

04 · In its own words

What it sounded like

Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.

20203 Jan · Blog
“Are you seeking the best pubs in Exeter that allow dogs? Here, you will find a number of quaint public houses set around the ancient city promising to be a true delight for dog walkers and pub seekers alike.”
6 of the Best Dog-friendly Pubs in Exeter
20203 Jan · Blog
“Are you seeking the best pubs in Exeter that allow dogs? Here, you will find a number of quaint public houses set around the ancient city promising to be a true delight for dog walkers and pub seekers alike.”
6 of the Best Dog-friendly Pubs in Exeter
2026 · Blog
“Our Holiday Letting Outlook Report returns for its fifth year, offering an in-depth and thorough analysis of the UK’s holiday letting industry.”
Holiday Letting Outlook Report 2026

05 · Every page

All 28 pages, by year

The full list behind every number above, with links to the live page or the archived copy. 22 count towards the measures; the rest were not measured (6 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.

20263 pages
20251 page
20241 page
20232 pages
20211 page
20201 page
In the overall numbers, no year13 pages
Not measured6 pages

06 · Method

How this was measured

The pages

Sykes Cottages's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.

The measures

Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.

What it cannot say

These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.

Sample sizes

Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.

Sentence length
Average words per sentence.
Sentence rhythm
How much sentence length varies (standard deviation over mean). Higher reads less even.
Contractions
Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
"You"
Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
"We"
Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
Questions
Question marks per 1,000 words.
Exclamations
Exclamation marks per 1,000 words.
Long words
Share of words with seven or more letters.
Em dashes
Em dashes per 1,000 words.
AI-associated words
Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
AI-era marketing words
Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
Quieter LLM-favoured words
Everyday words language models are known to over-use, per 1,000 words. A style measure only.
AI-associated sentence shapes
Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
Page length
Average words per page.

Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.