“Could this be the greatest backpacking route in the Lakes? Trail Magazine has teamed up with YHA to create something a little bit special – a walk that bags 24 summits in total, stopping at a different hostel each night. Here’s how we got on.”Hostel-to-hostel walking in the Lake District
YHA
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
137 of YHA's own blog posts, press releases and announcements, 2015 to 2026, measured sentence by sentence. How the writing has moved over the years, how it compares with 9 other hotel and holiday brands, and what it sounds like in its own words.
- Pages measured
- 137
- Years covered
- 2015–26
- Archived before ChatGPT
- 0
- Blog · press
- 131 · 6
01 · Homepage
One capture a year
YHA's homepage from 2000 to 2021, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of YHA’s homepage (yha.org.uk) as archived by the Internet Archive on 20 Jun 2021. © YHA or its licensors. Shown for comparison and review; not endorsed by YHA.
Homepage
2021
“YHA Camping & Cabins”
Page title
Hostels, camping and glamping | YHA
- 2007Today's Late Deals
- 2012Already know where you'd like to go?
- 2013Be inspired, choose an activity:
- 2018Hostels & Camping in England & Wales
- 2019Hostels & camping in England & Wales
- 2021YHA Camping & Cabins
16 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2015 | 12.5 | 1 |
| 2016 | 12.6 | 1 |
| 2018 | 12.9 | 1 |
| 2019 | 14.7 | 2 |
| 2020 | 14.0 | 10 |
| 2021 | 18.3 | 1 |
| 2022 | 14.1 | 13 |
| 2023 | 14.5 | 14 |
| 2024 | 14.3 | 32 |
| 2025 | 14.3 | 26 |
| 2026 | 14.2 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2015 | 0.85 | 1 |
| 2016 | 0.74 | 1 |
| 2018 | 0.75 | 1 |
| 2019 | 0.79 | 2 |
| 2020 | 0.77 | 10 |
| 2021 | 0.81 | 1 |
| 2022 | 0.71 | 13 |
| 2023 | 0.76 | 14 |
| 2024 | 0.75 | 32 |
| 2025 | 0.74 | 26 |
| 2026 | 0.77 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2015 | 20.2 | 1 |
| 2016 | 13.5 | 1 |
| 2018 | 14.0 | 1 |
| 2019 | 16.6 | 2 |
| 2020 | 12.1 | 10 |
| 2021 | 15.0 | 1 |
| 2022 | 15.7 | 13 |
| 2023 | 14.8 | 14 |
| 2024 | 18.1 | 32 |
| 2025 | 15.7 | 26 |
| 2026 | 18.6 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2015 | 72% | 1 |
| 2016 | 42% | 1 |
| 2018 | 69% | 1 |
| 2019 | 84% | 2 |
| 2020 | 70% | 10 |
| 2021 | 21% | 1 |
| 2022 | 61% | 13 |
| 2023 | 52% | 14 |
| 2024 | 59% | 32 |
| 2025 | 62% | 26 |
| 2026 | 66% | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2015 | 28% | 1 |
| 2016 | 56% | 1 |
| 2018 | 31% | 1 |
| 2019 | 16% | 2 |
| 2020 | 26% | 10 |
| 2021 | 71% | 1 |
| 2022 | 36% | 13 |
| 2023 | 42% | 14 |
| 2024 | 35% | 32 |
| 2025 | 35% | 26 |
| 2026 | 28% | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2015 | 10.8 | 1 |
| 2016 | 4.8 | 1 |
| 2018 | 2.0 | 1 |
| 2019 | 2.0 | 2 |
| 2020 | 6.9 | 10 |
| 2021 | 2.4 | 1 |
| 2022 | 4.5 | 13 |
| 2023 | 4.1 | 14 |
| 2024 | 3.2 | 32 |
| 2025 | 3.5 | 26 |
| 2026 | 3.6 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | Exclamations | Pages |
|---|---|---|
| 2015 | 4.03 | 1 |
| 2016 | 3.87 | 1 |
| 2018 | 2.00 | 1 |
| 2019 | 5.36 | 2 |
| 2020 | 1.55 | 10 |
| 2021 | 0.79 | 1 |
| 2022 | 1.93 | 13 |
| 2023 | 2.42 | 14 |
| 2024 | 2.40 | 32 |
| 2025 | 2.29 | 26 |
| 2026 | 1.63 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2015 | 23% | 1 |
| 2016 | 25% | 1 |
| 2018 | 24% | 1 |
| 2019 | 21% | 2 |
| 2020 | 22% | 10 |
| 2021 | 23% | 1 |
| 2022 | 21% | 13 |
| 2023 | 22% | 14 |
| 2024 | 22% | 32 |
| 2025 | 22% | 26 |
| 2026 | 22% | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2015 | 9.41 | 1 |
| 2016 | 4.84 | 1 |
| 2018 | 0.00 | 1 |
| 2019 | 4.88 | 2 |
| 2020 | 4.12 | 10 |
| 2021 | 3.96 | 1 |
| 2022 | 3.23 | 13 |
| 2023 | 3.79 | 14 |
| 2024 | 4.04 | 32 |
| 2025 | 2.91 | 26 |
| 2026 | 4.53 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2015 | 1.34 | 1 |
| 2016 | 1.93 | 1 |
| 2018 | 1.00 | 1 |
| 2019 | 2.44 | 2 |
| 2020 | 1.67 | 10 |
| 2021 | 3.16 | 1 |
| 2022 | 2.91 | 13 |
| 2023 | 2.82 | 14 |
| 2024 | 2.35 | 32 |
| 2025 | 2.09 | 26 |
| 2026 | 3.39 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2015 | 1.34 | 1 |
| 2016 | 1.93 | 1 |
| 2018 | 1.00 | 1 |
| 2019 | 2.44 | 2 |
| 2020 | 1.67 | 10 |
| 2021 | 2.37 | 1 |
| 2022 | 2.55 | 13 |
| 2023 | 2.63 | 14 |
| 2024 | 2.14 | 32 |
| 2025 | 1.91 | 26 |
| 2026 | 3.32 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2015 | 0.00 | 1 |
| 2016 | 0.00 | 1 |
| 2018 | 0.00 | 1 |
| 2019 | 0.99 | 2 |
| 2020 | 0.34 | 10 |
| 2021 | 0.79 | 1 |
| 2022 | 0.24 | 13 |
| 2023 | 0.45 | 14 |
| 2024 | 0.37 | 32 |
| 2025 | 0.25 | 26 |
| 2026 | 0.51 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2015 | 0.00 | 1 |
| 2016 | 0.00 | 1 |
| 2018 | 1.00 | 1 |
| 2019 | 0.50 | 2 |
| 2020 | 0.35 | 10 |
| 2021 | 0.80 | 1 |
| 2022 | 0.18 | 13 |
| 2023 | 0.36 | 14 |
| 2024 | 0.36 | 32 |
| 2025 | 0.40 | 26 |
| 2026 | 0.36 | 34 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2015 | 744 | 1 |
| 2016 | 1,034 | 1 |
| 2018 | 1,001 | 1 |
| 2019 | 1,021 | 2 |
| 2020 | 1,053 | 10 |
| 2021 | 1,264 | 1 |
| 2022 | 1,092 | 13 |
| 2023 | 1,038 | 14 |
| 2024 | 1,089 | 32 |
| 2025 | 1,130 | 26 |
| 2026 | 1,127 | 34 |
Years with pages: 2015 (1), 2016 (1), 2018 (1), 2019 (2), 2020 (10), 2021 (1), 2022 (13), 2023 (14), 2024 (32), 2025 (26), 2026 (34). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Before and after
2019 to Nov 2022 against 2024 to 2026
The same measures on 24 pages from before ChatGPT launched and 92 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.
2019 to Nov 2022 · 24 pp2024 to 2026 · 92 pp
Sentence length up 1%
words
Sentence length rose from 14.1 to 14.3 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Sentence length | 14.1 | 14.3 | +0.1 |
Sentence rhythm about the same
How much sentence length varies (standard deviation over mean). Higher reads less even.
Sentence rhythm stayed at 0.75 in 2019 to Nov 2022 · 24 pp and 2024 to 2026 · 92 pp.
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Sentence rhythm | 0.75 | 0.75 | 0.00 |
Contractions up 26%
per 1,000 words
Contractions rose from 13.9 to 17.6 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Contractions | 13.9 | 17.6 | +3.7 |
"You" down 1 pt
share of I/we/you
"You" fell from 63% to 63% (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| "You" | 63% | 63% | −1% |
"We" down 1 pt
share of I/we/you
"We" fell from 33% to 32% (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| "We" | 33% | 32% | −1% |
Questions down 34%
per 1,000 words
Questions fell from 5.2 to 3.4 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Questions | 5.2 | 3.4 | −1.8 |
Exclamations down 2%
per 1,000 words
Exclamations fell from 2.12 to 2.08 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Exclamations | 2.12 | 2.08 | −0.04 |
Long words up 1 pt
share of words
Long words rose from 22% to 22% (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Long words | 22% | 22% | +1% |
Em dashes about the same
per 1,000 words
Em dashes fell from 3.92 to 3.90 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Em dashes | 3.92 | 3.90 | −0.01 |
AI-associated words up 9%
per 1,000 words
AI-associated words rose from 2.44 to 2.66 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| AI-associated words | 2.44 | 2.66 | +0.22 |
AI-era marketing words up 11%
per 1,000 words
AI-era marketing words rose from 2.26 to 2.51 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| AI-era marketing words | 2.26 | 2.51 | +0.26 |
Quieter LLM-favoured words up 7%
per 1,000 words
Quieter LLM-favoured words rose from 0.36 to 0.39 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Quieter LLM-favoured words | 0.36 | 0.39 | +0.02 |
AI-associated sentence shapes up 27%
per 1,000 words
AI-associated sentence shapes rose from 0.29 to 0.37 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| AI-associated sentence shapes | 0.29 | 0.37 | +0.08 |
Page length up 9%
words
Page length rose from 1,026 to 1,115 (2019 to Nov 2022 · 24 pp to 2024 to 2026 · 92 pp).
- 2019 to Nov 2022 · 24 pp
- 2024 to 2026 · 92 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 24 pp | 2024 to 2026 · 92 pp | Change |
|---|---|---|---|
| Page length | 1,026 | 1,115 | +89 |
Every chart is centred on its before value and shares one relative scale, so a longer bar means a bigger percentage change; the values themselves are in different units and do not compare. Before = 2019 to Nov 2022 (24 pages); after = 2024 to 2026 (92 pages). Method: SGR-011.
04 · Against its sector
YHA among hotel and holiday brands
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Em dashes
67% more than its sector
3.82 against a sector average of 2.28; 3rd highest of 10.
Questions
36% more than its sector
3.9 against a sector average of 2.9; 3rd highest of 10.
"We"
24% less than its sector
33% against a sector average of 44%; 4th lowest of 10.
Pages measured: Premier Inn 115 · Travelodge 263 · Village Hotels 135 · Center Parcs 95 · Butlin's 168 · Haven 191 · Warner Hotels 152 · YHA 137 · Sykes Cottages 22 · Hoseasons 119. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
05 · Vocabulary
Words YHA uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
walking43.3 vs 2.7
glamping24.3 vs 0.9
lake35.6 vs 4.7
journey26.3 vs 2.3
environment23.5 vs 1.8
landscapes17.8 vs 0.8
hills17.9 vs 0.9
overlooking15.0 vs 0.8
rolling14.7 vs 0.7
camping27.9 vs 0.1
natural18.9 vs 2.3
countryside27.0 vs 4.7
tent11.2 vs 0.3
outdoors12.5 vs 0.8
sunrise12.8 vs 0.1
YHASector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 137 pages. Checked for product names and page furniture.
06 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“Think of the British seaside and your first thought might be a seagull nicking your chips on the prom. But, it may surprise you to learn that England and Wales are home to miles of golden sand, turquoise sea and hidden coves that could rival any tropical paradise.”The best coves and beaches in England and Wales
“Winter walking in the hills of England and Wales is its own experience. It’s colder and wetter than summer, and the days are shorter. That said, with a low sun shining on the slopes, for our money it’s the best time of the year.”How to dress for winter walking in the UK
07 · Every page
All 140 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 137 count towards the measures; the rest were not measured (2 pdf report (annual report, info pack), 1 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.
202634 pages
- A conversation with Acting CEO Louise Platt5 Oct 2026 · blog · 796 words
- A local guide to the picturesque Yorkshire Dales2 Oct 2026 · blog · 708 words
- 10 ways a YHA stay could help the environment2 Oct 2026 · blog · 1,797 words
- Things to look forward to this autumn1 Sep 2026 · blog · 821 words
- Five of the best dog walking holidays in Wales20 Jul 2026 · blog · 1,732 words
- Why YHA and walking are a perfect match1 Jul 2026 · blog · 916 words
- Four hostels near National Nature Reserves Four hostels near National Nature Reserves30 Jun 2026 · blog · 985 words
- Our favourite day walks in the Lake District30 May 2026 · blog · 1,165 words
- A discussion with Muslim Youth Alliance founder Nisbah Hussain15 May 2026 · blog · 1,186 words
- Picking the perfect National Park for your staycation15 May 2026 · blog · 1,006 words
- Nine feel‑good activities for summer adventures15 May 2026 · blog · 1,133 words
- A guide to exploring York: attractions, history and hidden gems15 May 2026 · blog · 928 words
- Our lovely landscapes14 May 2026 · blog · 1,417 words
- YHA Exploring the historic landscapes of England and Wales1 May 2026 · blog · 1,227 words
- Great things to do in the Peak District13 Apr 2026 · blog · 1,395 words
- Best places to go walking in London in spring8 Apr 2026 · blog · 907 words
- How to pack for a camping trip in the UK2 Apr 2026 · blog · 984 words
- Glamping in the National Parks30 Mar 2026 · blog · 1,184 words
- 10 glamping destinations in England26 Mar 2026 · blog · 1,618 words
- Cheap glamping and camping in the UK25 Mar 2026 · blog · 1,575 words
- The YHA guide to the Cornish coast24 Mar 2026 · blog · 1,018 words
- Six walking destinations in the UK you must visit24 Mar 2026 · blog · 1,025 words
- Sustainable holidays on a budget: green travel with YHA20 Mar 2026 · blog · 1,686 words
- Four cool camping ideas for Bank Holiday weekend16 Mar 2026 · blog · 1,521 words
- Affordable adventure breaks in England and Wales11 Mar 2026 · blog · 1,091 words
- The YHA guide to North Yorkshire3 Mar 2026 · blog · 1,147 words
- Carless and carefree trips to YHA National Park properties24 Feb 2026 · blog · 1,217 words
- Our YHA Exclusive Hire stay15 Feb 2026 · blog · 394 words
- Challenging walks with YHA23 Jan 2026 · blog · 935 words
- 26 things to do in the UK in 202622 Jan 2026 · blog · 1,453 words
- 10 things to do in Bath this winter7 Jan 2026 · blog · 1,142 words
- 10 tips for preparing for winter hiking season7 Jan 2026 · blog · 1,325 words
- The Journey: autumn/winter 20262026 · blog · 430 words
- The Journey: spring/summer 20262026 · blog · 451 words
202526 pages
- YHA responds to Government’s Youth Matters: Your National Youth Strategy10 Dec 2025 · blog · 382 words
- Winter escapes in the UK4 Dec 2025 · blog · 1,090 words
- Why we love YHA Keswick25 Nov 2025 · blog · 774 words
- 10 great things to do in London for winter 20254 Nov 2025 · blog · 1,264 words
- Exploring Shakespeare country20 Oct 2025 · blog · 930 words
- Winter wonderlands across the UK 202520 Oct 2025 · blog · 1,389 words
- YHA Our autumn walk of choice featuring Malham Cove1 Oct 2025 · blog · 723 words
- YHA A guide to hostel-to-hostel running1 Oct 2025 · blog · 1,127 words
- The View from the Lolfa: Conwy and the coast of north Wales3 Sep 2025 · blog · 1,332 words
- Brilliant hostel to hostel breaks with YHA14 Aug 2025 · blog · 1,678 words
- Our response to government’s announcement of £88 million investment in youth services6 Aug 2025 · announcement · 410 words
- | The best UK destination dupes for summer14 Jul 2025 · blog · 1,506 words
- The perfect walk to do this summer in the National Forest The perfect walk to do this summer in the National Forest30 Jun 2025 · blog · 847 words
- The history and benefits of hiking The Joys of Hiking30 Jun 2025 · blog · 1,138 words
- Making the most of our partners during YHA Festival of Walking12 Jun 2025 · blog · 1,050 words
- Why active breaks are good for your mind, body and soul5 Jun 2025 · blog · 1,793 words
- UK countryside breaks with YHA16 May 2025 · blog · 1,129 words
- YHA's bold new strategy to reconnect young people from underserved communities with nature, heritage and each other2 May 2025 · blog · 1,196 words
- YHA Windermere featured on Interior Design Masters with Alan Carr11 Apr 2025 · blog · 848 words
- 10 reasons why schools should consider a winter residential13 Mar 2025 · blog · 1,048 words
- 12 YHA Exclusive Hire hostels for group getaways9 Mar 2025 · blog · 1,175 words
- How to get cheap holidays with the kids4 Mar 2025 · blog · 1,741 words
- The best all-weather accommodation in the UK4 Mar 2025 · blog · 1,722 words
- 25 things to do in the UK in 202521 Jan 2025 · blog · 1,267 words
- Where to go walking in Youlgreave in winter21 Jan 2025 · blog · 962 words
- 8 top tips for autumn camping in the UK17 Jan 2025 · blog · 867 words
202432 pages
- Dog-friendly accommodation24 Dec 2024 · blog · 861 words
- On Esthwaite Water: from Wordsworth to Mr Jeremy Fisher6 Dec 2024 · blog · 1,154 words
- 8 items every traveller needs in their backpack3 Dec 2024 · blog · 867 words
- Get involved in the YHA Nature Challenge3 Dec 2024 · blog · 510 words
- Sport England funding secures YHA Festival of Walking until 202629 Nov 2024 · blog · 836 words
- John Dower's legacy: a call to action on access22 Nov 2024 · blog · 1,465 words
- The best cheap large group accommodation15 Nov 2024 · blog · 919 words
- Six outdoor activities in the Lake District for nature lovers5 Nov 2024 · blog · 986 words
- Brecon Beacon walks25 Oct 2024 · blog · 1,281 words
- 8 countryside breaks near UK cities17 Oct 2024 · blog · 1,357 words
- Generation Green 2: now connecting even more young people to nature16 Oct 2024 · blog · 1,376 words
- Back to site Edit Blog article Toolbar items Shortcuts (10.5.6-24.2.0) ruby_higton Most Instagrammable locations in the UK30 Sep 2024 · blog · 1,087 words
- Why YHA hostelling is great for your inner peace20 Sep 2024 · blog · 1,242 words
- Top tips for sharing a dorm room19 Sep 2024 · blog · 995 words
- Gothic glamping at YHA Whitby2 Sep 2024 · blog · 1,386 words
- Exploring Bristol and Bath on a budget: 14 free activities16 Aug 2024 · blog · 1,207 words
- Where are the best dog-friendly glamping sites in the UK?16 Aug 2024 · blog · 1,618 words
- Sign up for the 2024 YHA Festival of Walking now!12 Jul 2024 · blog · 789 words
- What to pack for my dog friendly glamping holiday27 Jun 2024 · blog · 1,379 words
- Two senior YHA appointments announced to drive our recovery plan17 Jun 2024 · announcement · 692 words
- Best holidays for teenagers in the UK7 Jun 2024 · blog · 965 words
- Oh, I do like to be beside the seaside28 May 2024 · blog · 840 words
- Inspiring things to do on a rainy day9 Apr 2024 · blog · 965 words
- Four of the best glamping sites in the Lake District5 Apr 2024 · blog · 1,813 words
- Introducing the Landpod: the camping pod ready made for glamping28 Mar 2024 · announcement · 1,587 words
- Into the Peaks: hiking between hostels in the picturesque Peak District16 Mar 2024 · blog · 1,168 words
- Explore things to do for free in London12 Mar 2024 · blog · 876 words
- £2.5m pledged to connect young people to nature18 Jan 2024 · blog · 362 words
- Beautiful art walks in England and Wales13 Jan 2024 · blog · 1,333 words
- Our 24 adventures for 20258 Jan 2024 · blog · 1,185 words
- 9 hostels for cosy winter breaks in the UK7 Jan 2024 · blog · 821 words
- How to dress for winter walking in the UK4 Jan 2024 · blog · 914 words
202314 pages
- Government pledge to boost access to nature for young people in England29 Nov 2023 · blog · 495 words
- Introducing Outdoor Adventure Girls18 Oct 2023 · announcement · 983 words
- Looking to the future with franchises27 Jul 2023 · blog · 1,233 words
- How to get into Nordic walking15 Jul 2023 · blog · 675 words
- Adventures by bus with the £2 single fare cap15 May 2023 · blog · 1,032 words
- Somerset in spring: YHA Cheddar10 May 2023 · blog · 1,187 words
- Fun things to do in London this summer9 May 2023 · blog · 1,004 words
- What's new in Manchester13 Apr 2023 · announcement · 1,250 words
- YHA’s top dog destinations to get tails wagging19 Mar 2023 · blog · 934 words
- Our stay at YHA Boggle Hole17 Mar 2023 · blog · 677 words
- Disability friendly holidays in National Parks3 Mar 2023 · blog · 1,649 words
- Jenny's travel love letter13 Feb 2023 · blog · 814 words
- Five of the best eco-friendly holidays in the UK13 Jan 2023 · blog · 1,756 words
- A local guide to the remote Dark Peak11 Jan 2023 · blog · 846 words
202213 pages
- Three of the best hostel-to-hostel walks in the Lake District20 Dec 2022 · blog · 1,729 words
- Glamping holidays in the UK with YHA15 Dec 2022 · blog · 1,684 words
- Back in time at YHA Ironbridge Coalport15 Nov 2022 · blog · 1,563 words
- Christmas city breaks in the UK24 Oct 2022 · blog · 934 words
- YHA appeal to ensure no child is left behind11 Oct 2022 · blog · 539 words
- Remembering Her Majesty The Queen Elizabeth II26 Sep 2022 · blog · 824 words
- Off-grid escapes in England and Wales24 Aug 2022 · blog · 1,034 words
- Nine YHA hostels in Wales18 Jul 2022 · blog · 980 words
- A season of affordable city breaks7 Jul 2022 · blog · 925 words
- The best coves and beaches in England and Wales5 Jul 2022 · blog · 895 words
- Travelling around West Cornwall on an open top bus6 May 2022 · blog · 1,562 words
- Eight amazing facts about oak trees15 Apr 2022 · blog · 447 words
- Visiting the Lake District by public transport24 Mar 2022 · blog · 1,076 words
20211 page
- Let’s go fly a kite: YHA Beer15 Sep 2021 · blog · 1,264 words
202010 pages
- Five free places to visit in Manchester5 Nov 2020 · blog · 978 words
- A great family holiday, though not the one we'd planned: YHA Ilam Hall9 Oct 2020 · blog · 1,266 words
- The perks of renting a large country house30 Jul 2020 · blog · 1,017 words
- Places to rent your own country house16 Jul 2020 · blog · 1,232 words
- Large family holidays: how much will camping cost?16 Jul 2020 · blog · 1,005 words
- Natural world quiz19 Jun 2020 · blog · 365 words
- Children welcome: family friendly hostelling6 Mar 2020 · blog · 1,156 words
- Cycle paths in Cornwall3 Mar 2020 · blog · 854 words
- Autism friendly accommodation at YHA2 Mar 2020 · blog · 1,414 words
- What makes the best autism friendly accommodation?2 Mar 2020 · blog · 1,244 words
20192 pages
- Famous trees in England and Wales21 Nov 2019 · blog · 1,010 words
- 9 hostels for coastal getaways7 Jun 2019 · blog · 1,032 words
20181 page
- The best beaches in Cornwall18 Apr 2018 · blog · 1,001 words
20161 page
- Hostel-to-hostel walking in the Lake District4 Jan 2016 · blog · 1,034 words
20151 page
- Why choose a hostel for your company away day?13 Nov 2015 · blog · 744 words
In the overall numbers, no year2 pages
- News and storiesundated · press · 547 wordsNo date found: in the overall numbers, not in any year
- Outdoor activities for self-led staysundated · blog · 302 wordsNo date found: in the overall numbers, not in any year
Not measured3 pages
- Untitled2022 · info_pack · 41,199 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Annual_Report_2025_signed_webundated · info_pack · 36,452 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Outdoor learning activities outside the classroomundated · blog · 832 wordsMostly short lines (lists, tables, link pages) rather than prose
08 · Method
How this was measured
The pages
YHA's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.