“Food should be a highlight of any stay, just as important as entertainment. We want guests to remember beautiful plates of food, that wow factor. We’ve looked at the menus through a new lens to make every dish 100 per cent à la carte and beautifully plated for service to the table.”The story behind the 2021 menus
Warner Hotels
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
152 of Warner Hotels's own blog posts, press releases and announcements, 2021 to 2026, measured sentence by sentence, 13 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 9 other hotel and holiday brands, and what it sounds like in its own words.
- Pages measured
- 152
- Years covered
- 2021–26
- Archived before ChatGPT
- 13
- Blog · press
- 78 · 74
01 · Homepage
One capture a year
Warner Hotels's homepage from 2016 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Warner Hotels’s homepage (warnerhotels.co.uk) as archived by the Internet Archive on 17 Jun 2026. © Warner Hotels or its licensors. Shown for comparison and review; not endorsed by Warner Hotels.
Homepage
2026
“YOUR FAVOURITE SEASON. Just done better”
Page title
Adult Only Hotels & Breaks | Warner Hotels
- 2016Inland or by the sand
- 2017Where the world revolves around you
- 2022Find your 2023 break
- 2024Discover your 2025
- 2025Price drop on 50% of our 2025 breaks
- 2026YOUR FAVOURITE SEASON. Just done better
8 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2021 | 17.5 | 7 |
| 2022 | 19.9 | 7 |
| 2023 | 19.0 | 1 |
| 2024 | 10.9 | 32 |
| 2025 | 10.5 | 30 |
| 2026 | 11.5 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2021 | 0.73 | 7 |
| 2022 | 0.63 | 7 |
| 2023 | 0.62 | 1 |
| 2024 | 0.88 | 32 |
| 2025 | 0.86 | 30 |
| 2026 | 0.84 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2021 | 18.0 | 7 |
| 2022 | 15.3 | 7 |
| 2023 | 12.2 | 1 |
| 2024 | 17.3 | 32 |
| 2025 | 18.0 | 30 |
| 2026 | 12.1 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2021 | 17% | 7 |
| 2022 | 29% | 7 |
| 2023 | 50% | 1 |
| 2024 | 56% | 32 |
| 2025 | 61% | 30 |
| 2026 | 50% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2021 | 75% | 7 |
| 2022 | 61% | 7 |
| 2023 | 50% | 1 |
| 2024 | 37% | 32 |
| 2025 | 32% | 30 |
| 2026 | 47% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2021 | 0.3 | 7 |
| 2022 | 0.3 | 7 |
| 2023 | 0.0 | 1 |
| 2024 | 4.0 | 32 |
| 2025 | 4.0 | 30 |
| 2026 | 2.0 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2021 | 1.44 | 7 |
| 2022 | 2.02 | 7 |
| 2023 | 4.06 | 1 |
| 2024 | 1.65 | 32 |
| 2025 | 1.62 | 30 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2021 | 21% | 7 |
| 2022 | 21% | 7 |
| 2023 | 28% | 1 |
| 2024 | 26% | 32 |
| 2025 | 24% | 30 |
| 2026 | 27% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2021 | 5.34 | 7 |
| 2022 | 4.18 | 7 |
| 2023 | 6.08 | 1 |
| 2024 | 4.90 | 32 |
| 2025 | 5.25 | 30 |
| 2026 | 2.02 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2021 | 0.34 | 7 |
| 2022 | 0.63 | 7 |
| 2023 | 2.03 | 1 |
| 2024 | 1.19 | 32 |
| 2025 | 1.26 | 30 |
| 2026 | 5.04 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2021 | 0.34 | 7 |
| 2022 | 0.12 | 7 |
| 2023 | 2.03 | 1 |
| 2024 | 0.92 | 32 |
| 2025 | 1.04 | 30 |
| 2026 | 4.03 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2021 | 0.52 | 7 |
| 2022 | 0.00 | 7 |
| 2023 | 0.00 | 1 |
| 2024 | 1.70 | 32 |
| 2025 | 1.38 | 30 |
| 2026 | 2.02 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2021 | 0.17 | 7 |
| 2022 | 0.00 | 7 |
| 2023 | 0.00 | 1 |
| 2024 | 0.11 | 32 |
| 2025 | 0.21 | 30 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2021 | 538 | 7 |
| 2022 | 726 | 7 |
| 2023 | 493 | 1 |
| 2024 | 908 | 32 |
| 2025 | 921 | 30 |
| 2026 | 992 | 1 |
Years with pages: 2021 (7), 2022 (7), 2023 (1), 2024 (32), 2025 (30), 2026 (1). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Before and after
2019 to Nov 2022 against 2024 to 2026
The same measures on 14 pages from before ChatGPT launched and 63 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.
2019 to Nov 2022 · 14 pp2024 to 2026 · 63 pp
Sentence length down 43%
words
Sentence length fell from 18.7 to 10.7 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Sentence length | 18.7 | 10.7 | −8.0 |
Sentence rhythm up 28%
How much sentence length varies (standard deviation over mean). Higher reads less even.
Sentence rhythm rose from 0.68 to 0.87 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Sentence rhythm | 0.68 | 0.87 | +0.19 |
Contractions up 6%
per 1,000 words
Contractions rose from 16.7 to 17.6 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Contractions | 16.7 | 17.6 | +0.9 |
"You" up 35 pts
share of I/we/you
"You" rose from 24% to 58% (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| "You" | 24% | 58% | +35% |
"We" down 33 pts
share of I/we/you
"We" fell from 68% to 35% (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| "We" | 68% | 35% | −33% |
Questions up 1153%
per 1,000 words
Questions rose from 0.3 to 4.0 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Questions | 0.3 | 4.0 | +3.7 |
Exclamations down 7%
per 1,000 words
Exclamations fell from 1.73 to 1.60 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Exclamations | 1.73 | 1.60 | −0.12 |
Long words up 4 pts
share of words
Long words rose from 21% to 25% (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Long words | 21% | 25% | +4% |
Em dashes up 6%
per 1,000 words
Em dashes rose from 4.76 to 5.02 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Em dashes | 4.76 | 5.02 | +0.26 |
AI-associated words up 163%
per 1,000 words
AI-associated words rose from 0.49 to 1.29 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| AI-associated words | 0.49 | 1.29 | +0.80 |
AI-era marketing words up 337%
per 1,000 words
AI-era marketing words rose from 0.23 to 1.02 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| AI-era marketing words | 0.23 | 1.02 | +0.79 |
Quieter LLM-favoured words up 498%
per 1,000 words
Quieter LLM-favoured words rose from 0.26 to 1.55 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Quieter LLM-favoured words | 0.26 | 1.55 | +1.29 |
AI-associated sentence shapes up 83%
per 1,000 words
AI-associated sentence shapes rose from 0.09 to 0.16 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| AI-associated sentence shapes | 0.09 | 0.16 | +0.07 |
Page length up 45%
words
Page length rose from 632 to 916 (2019 to Nov 2022 · 14 pp to 2024 to 2026 · 63 pp).
- 2019 to Nov 2022 · 14 pp
- 2024 to 2026 · 63 pp
Source: SGR-011
| m | 2019 to Nov 2022 · 14 pp | 2024 to 2026 · 63 pp | Change |
|---|---|---|---|
| Page length | 632 | 916 | +284 |
Every chart is centred on its before value and shares one relative scale, so a longer bar means a bigger percentage change; the values themselves are in different units and do not compare. Before = 2019 to Nov 2022 (14 pages); after = 2024 to 2026 (63 pages). Method: SGR-011.
04 · Against its sector
Warner Hotels among hotel and holiday brands
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Em dashes
92% more than its sector
4.39 against a sector average of 2.28; highest of 10.
Questions
17% less than its sector
2.4 against a sector average of 2.9; mid-table, 6th of 10.
Contractions
13% less than its sector
14.1 against a sector average of 16.2; 4th lowest of 10.
Pages measured: Premier Inn 115 · Travelodge 263 · Village Hotels 135 · Center Parcs 95 · Butlin's 168 · Haven 191 · Warner Hotels 152 · YHA 137 · Sykes Cottages 22 · Hoseasons 119. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
05 · Vocabulary
Words Warner Hotels uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
spa59.1 vs 3.3
hall39.4 vs 2.1
treatment29.9 vs 0.4
entertainment40.5 vs 6.0
grounds21.9 vs 1.3
massage26.0 vs 0.2
relaxation17.0 vs 0.6
unwind14.4 vs 0.6
afternoon15.3 vs 1.0
Warner HotelsSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 152 pages. Checked for product names and page furniture.
06 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“The most satisfying holiday sounds include unzipping the luggage, pouring a drink into an empty glass of ice – and suitcase wheels rolling along the floor.”Sounds of a holiday
“Just like the summer sun, we’re shining the spotlight on this glorious Warwickshire hotel not just for its beauty, but for its standout summer schedule of exclusive entertainment. From ballroom brilliance to Britpop nostalgia, there’s a show (and a seat) with your name on it.”Spotlight on Studley Castle
07 · Every page
All 158 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 152 count towards the measures; the rest were not measured (4 under 150 words of text, 2 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.
20261 page
- Discover Something New: 2026 Hotel Breaks2026 · blog · 992 words
202530 pages
- Serene Autumn Spa Escapes and Stays15 Oct 2025 · blog · 855 words
- Explore Joy and Fulfilment Later in Life7 Oct 2025 · blog · 856 words
- One Year of The Runnymede on Thames2 Oct 2025 · blog · 933 words
- Spooky Hotel Ghost Stories and Legends24 Sep 2025 · blog · 823 words
- Get Up Close To Musical Stars This Autumn17 Sep 2025 · blog · 1,064 words
- VE Day 80th Anniversary28 Apr 2025 · blog · 965 words
- Summer Isle of Wight Coastal Holidays24 Apr 2025 · blog · 1,400 words
- Vibrant Summer Live Music and Star Breaks17 Apr 2025 · blog · 994 words
- New North Wing Rooms at Heythrop Park15 Apr 2025 · blog · 891 words
- New Manor House Suites at Thoresby Hall11 Apr 2025 · announcement · 790 words
- Cotswolds Things To Do This Spring7 Apr 2025 · blog · 843 words
- Spring Bank Holidays - Things To Do26 Mar 2025 · blog · 934 words
- Live Music Weekends and Vibrant Breaks21 Mar 2025 · announcement · 850 words
- Dry Wave Massage Bed & Skin Detox Facial17 Mar 2025 · blog · 848 words
- Lisa Snowdon: Our Brand Chief Joy Officer11 Mar 2025 · blog · 894 words
- Raspberry Crush Cocktail Recipe Guide7 Mar 2025 · blog · 730 words
- Corton's New Adventure Golf Course24 Feb 2025 · blog · 680 words
- Things to Do in Windsor This Spring21 Feb 2025 · blog · 1,017 words
- Seven Things to Do in the West Midlands17 Feb 2025 · blog · 1,000 words
- Cherish the Women You Love: Unique Mother’s Day Experiences14 Feb 2025 · blog · 993 words
- Romantic Things to Do in the UK: February31 Jan 2025 · blog · 1,155 words
- Valentine’s Day: Romantic Getaways in the UK31 Jan 2025 · blog · 959 words
- Prioritise Your Self-Care This New Year10 Jan 2025 · blog · 903 words
- How to Set Your New Year Intentions5 Jan 2025 · blog · 1,017 words
- Spotlight on Studley Castle2025 · blog · 919 words
- 2026 Father's Day Gift Guide and Ideas2025 · blog · 972 words
- Tripadvisor Travellers’ Choice Winner 20252025 · blog · 874 words
- August Bank Holiday 20252025 · blog · 844 words
- Outdoor Adventures Await2025 · blog · 1,013 words
- Best Accommodation For Groups2025 · blog · 620 words
202432 pages
- Spa Days at Warner Hotels20 Dec 2024 · blog · 754 words
- Winter Skincare Guide: Tips by TEMPLESPA16 Dec 2024 · blog · 940 words
- Beat the January Blues15 Dec 2024 · blog · 1,111 words
- Expert Wellness Tips for a Great 202515 Dec 2024 · blog · 1,578 words
- Wrap Up and Wander: Top Winter Walks Near UK Warner Hotels11 Dec 2024 · blog · 1,106 words
- Best UK Christmas Party Venues and Breaks28 Nov 2024 · blog · 1,200 words
- New Years Magic on the Isle of Wight26 Nov 2024 · blog · 1,100 words
- A Win for Warner Hotels at the British Travel Awards 202421 Nov 2024 · blog · 568 words
- Christmas Pina Colada Cocktail Recipe15 Nov 2024 · blog · 821 words
- 6 Reasons to Celebrate New Year at Warner Hotels10 Nov 2024 · blog · 1,080 words
- Festive Winter Breaks at Warner Hotels10 Nov 2024 · blog · 1,054 words
- Meet The Runnymede on Thames Team10 Nov 2024 · blog · 1,292 words
- Things to do in Windsor at Christmas5 Nov 2024 · blog · 877 words
- Music Stars and Feel-Good Entertainment4 Nov 2024 · blog · 1,110 words
- Five Unique Christmas Gift Ideas for All1 Nov 2024 · blog · 1,078 words
- Royal Afternoon Tea Etiquette Guide24 Oct 2024 · blog · 1,006 words
- 6 Christmas Markets & Attractions11 Oct 2024 · blog · 971 words
- Warner's Runnymede Hotel: Now Open7 Oct 2024 · blog · 736 words
- 8 Reasons To Book A Strictly Come Dancing Weekend Experience30 Sep 2024 · blog · 1,234 words
- Riverside Pub Walks from The Runnymede18 Sep 2024 · blog · 1,036 words
- Runnymede Spa: Autumn Hotel Breaks17 Sep 2024 · blog · 743 words
- Heythrop Park Hotel Mansion Rooms22 Aug 2024 · blog · 659 words
- Sounds of Ibiza: Ibiza Sunsets Weekend Heythrop Park16 Aug 2024 · blog · 720 words
- Thoresby Hall Spa Dry Wave Massage16 Aug 2024 · blog · 893 words
- Thoresby Hall Hotel Room Refurbishments14 Aug 2024 · blog · 687 words
- Warner Star Breaks and Exclusive Shows9 Aug 2024 · blog · 793 words
- The Runnymede Hotel Rooms and Dining9 Aug 2024 · blog · 789 words
- The Runnymede Hotel: Riverside Retreat23 Jul 2024 · blog · 688 words
- Introducing the New Warner Hotels Brand15 Jul 2024 · announcement · 695 words
- Refurbished Rooms Across Coastal Villages1 Jul 2024 · blog · 640 words
- Warner Hotels: Best Group Accommodation28 Jun 2024 · blog · 545 words
- Warner Hotels adds star power to 2024 entertainment line up2024 · press · 567 words
20231 page
- Relaxation and rejuvenation: Adult-only hotel group launches wellness retreats for 20232023 · press · 493 words
20227 pages
- Warner Leisure Hotels is giving guests the chance to get an extra night FREE on their next staycation25 Jul 2022 · press · 375 words · archived
- You can now become a hotel tester and get paid to stay in a brand-new country manor11 Jul 2022 · press · 562 words · archived
- Staycation secrets: Insider tips to get the most out of your UK summer getaway28 Jun 2022 · press · 998 words · archived
- The great staycation rush: UK hotel group sees bookings surge by 67 per cent amid international travel disruption22 Jun 2022 · press · 614 words · archived
- The age we’re most content has been revealed16 May 2022 · press · 823 words · archived
- Warner Leisure Hotels has opened bookings for its biggest and boldest hotel yet4 Apr 2022 · press · 560 words · archived
- Why you should visit the Isle of Wight9 Mar 2022 · press · 1,149 words · archived
20217 pages
- Last-minute Christmas and New Year Breaks on the Isle of Wight1 Dec 2021 · press · 350 words · archived
- Bag an adult-only mini break this Black Friday15 Nov 2021 · press · 280 words · archived
- Michael Ball OBE Announces Exclusive Shows at Warner Hotels1 Nov 2021 · press · 535 words · archived
- Bank holiday panic! Hotel chain identifies the day Brits book a last-minute August staycation19 Aug 2021 · press · 409 words · archived
- ‘Mamamoons’ are now a thing, as hotel chain launches package to help the mother of the bride de-stress after the wedding12 Aug 2021 · press · 501 words · archived
- The story behind the 2021 menus2021 · press · 835 words
- Over 57 million days of annual leave went unclaimed last year, with workers expecting 2021 to be the same or worse2021 · press · 853 words · archived
In the overall numbers, no year74 pages
- Festive feasts to Make Your Mouth Water29 Oct 2025 · blog · 810 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Best Scone Recipe for Afternoon Tea Week13 Aug 2025 · blog · 1,115 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- BBC History Magazine Themed Weekends6 Aug 2025 · blog · 1,068 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Plan Your Feel-Good Festive Break Today23 Jul 2025 · blog · 1,148 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Expert Summer Holiday Skincare Guide16 Jul 2025 · blog · 809 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Discover the Best Beaches Near Our Hotels9 Jul 2025 · blog · 945 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Symphonix Orchestra Q&A: Simon Ledger3 Jul 2025 · blog · 1,185 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Heythrop Park Resort: Newest Deluxe Rooms30 Jun 2025 · blog · 777 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Thoresby Hall: New Reserve Collection16 Jun 2025 · blog · 894 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Vibrant Hotel Gardens and Spaces in Bloom16 May 2025 · blog · 911 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Summer Self-Care12 May 2025 · blog · 1,113 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Best UK Food Festivals Guide for 20252 May 2025 · blog · 1,099 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Latest News10 Mar 2025 · press · 520 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Latest News10 Mar 2025 · press · 281 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Latest News10 Mar 2025 · press · 287 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Latest News29 Jan 2025 · press · 511 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Escape the Winter Blues with rejuvenating Wellness Breaks at Heythrop Park29 Jan 2025 · press · 513 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Sunny days and vibrant nights as summer comes to the Cotswolds playground6 Aug 2024 · press · 875 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Paul Pomroy appointed CEO of Warner Leisure Hotels4 Mar 2024 · press · 956 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Sounds of a holiday28 Feb 2024 · press · 765 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Runnymede on Thames Hotel and Spa announces opening date29 Nov 2023 · press · 729 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Step into a wintery wonderland on an immersive adult-only break5 Oct 2023 · press · 469 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Warner Leisure Hotels Boosts Portfolio with Two New Landmark Hotels2 Oct 2023 · press · 919 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Warner Hotels announces exclusive partnership with BBC’s Strictly Come Dancing11 Sep 2023 · press · 621 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Walking in a winter Warnerland…16 Aug 2023 · press · 711 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Inside the Cotswolds’ ‘cruise ship on land’23 Jun 2023 · press · 743 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Warner Hotels announces tee-rific golf breaks in the Cotswolds8 Jun 2023 · press · 490 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- It’s not too late to book an egg-cellent Easter staycation14 Mar 2023 · press · 438 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Keep Dancing!13 Mar 2023 · press · 612 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Treat your loved one to a romantic staycation this Valentine’s Day16 Jan 2023 · press · 438 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Treat yourself to an adult-only getaway this Black Friday14 Nov 2022 · press · 389 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The 80s has been named the best decade for music24 Oct 2022 · press · 901 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Local councillor cuts the ribbon to officially open magnificent country hotel21 Oct 2022 · press · 664 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- A Real Holiday23 Sep 2022 · press · 766 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Walking in a winter Warnerland…12 Sep 2022 · press · 573 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Warner Hotels' biggest and boldest hotel yet opens next month22 Aug 2022 · press · 612 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Cotswolds’ newest hotel welcomes two new entertainment venues1 Jun 2022 · press · 524 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Stay in Blenheim Palace grandeur at the Cotswold’s newest hotel4 May 2022 · press · 515 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- A star-studded staycation4 May 2022 · press · 382 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Here are the best staycation destinations to enjoy the heatwave21 Mar 2022 · press · 1,039 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Beat winter blues with Warner Hotels' ultimate wellness weekend retreats14 Feb 2022 · press · 483 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Warner Leisure Hotels expands portfolio amidst staycation boom with Greater London acquisition10 Feb 2022 · press · 446 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Hotel reopening offers more than 300 job opportunities7 Feb 2022 · press · 653 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Chipping Norton hotel set to reopen after £40m investment31 Jan 2022 · press · 596 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The most stresstive time of the year?18 Nov 2021 · press · 743 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Walking in a Winter Warner-land…4 Oct 2021 · press · 539 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- National hotel chain launches mud-free festivals13 Aug 2021 · press · 516 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The stage is set!5 Jul 2021 · press · 458 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Top stars appearing at Warner Leisure Hotels31 May 2021 · press · 408 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- https://www.warnerhotels.co.uk/entertainments/including-katya-jones-nikita-kuzmin-lauren-oakley-jowita-pryzstal-kai-widdrington-and-more-to-be-announced-plus-patrick-smyth-vocalist-on-the-strictly-come-dancing-live-tour-will-perform-with-the-band-on-one-night-of-the-breakundated · announcement · 350 wordsNo date found: in the overall numbers, not in any year
- The Complete Guide to Dining at Warnerundated · blog · 2,047 wordsNo date found: in the overall numbers, not in any year
- Gunton Hall, Suffolkundated · press · 385 wordsNo date found: in the overall numbers, not in any year
- Littlecote House, Hungerfordundated · press · 468 wordsNo date found: in the overall numbers, not in any year
- Adult-only UK breaksundated · press · 627 wordsNo date found: in the overall numbers, not in any year
- Bembridge Coast, Isle of Wightundated · press · 378 wordsNo date found: in the overall numbers, not in any year
- Studley Castle, Warwickshireundated · press · 400 wordsNo date found: in the overall numbers, not in any year
- Booking Optionsundated · blog · 880 wordsNo date found: in the overall numbers, not in any year
- Nidd Hall, North Yorkshireundated · press · 455 wordsNo date found: in the overall numbers, not in any year
- Media Libraryundated · press · 233 wordsNo date found: in the overall numbers, not in any year
- Corton, Suffolkundated · press · 314 wordsNo date found: in the overall numbers, not in any year
- Norton Grange, Isle of Wightundated · press · 347 wordsNo date found: in the overall numbers, not in any year
- Sinah Warren, Hampshireundated · press · 425 wordsNo date found: in the overall numbers, not in any year
- The Runnymede on Thames, Surreyundated · press · 589 wordsNo date found: in the overall numbers, not in any year
- Thoresby Hall, Nottinghamshireundated · press · 452 wordsNo date found: in the overall numbers, not in any year
- Heythrop Park, the Cotswoldsundated · press · 703 wordsNo date found: in the overall numbers, not in any year
- Reserve Spa Treatmentsundated · blog · 4,904 wordsNo date found: in the overall numbers, not in any year
- Holme Lacy House, Herefordshireundated · press · 463 wordsNo date found: in the overall numbers, not in any year
- Things to doundated · blog · 2,786 wordsNo date found: in the overall numbers, not in any year
- Market Kitchenundated · blog · 2,150 wordsNo date found: in the overall numbers, not in any year
- Cricket St. Thomas, Somersetundated · press · 434 wordsNo date found: in the overall numbers, not in any year
- Alvaston Hall, Cheshireundated · press · 416 wordsNo date found: in the overall numbers, not in any year
- Lakeside, Hampshireundated · press · 463 wordsNo date found: in the overall numbers, not in any year
- Spa treatmentsundated · blog · 4,589 wordsNo date found: in the overall numbers, not in any year
- Afternoon Tea Menuundated · blog · 438 wordsNo date found: in the overall numbers, not in any year
Not measured6 pages
- Media Libraryundated · press · 119 wordsUnder 150 words of text: too short to measure
- Media Libraryundated · press · 119 wordsUnder 150 words of text: too short to measure
- Media Libraryundated · press · 155 wordsMostly short lines (lists, tables, link pages) rather than prose
- Media Libraryundated · press · 138 wordsUnder 150 words of text: too short to measure
- Media Libraryundated · press · 245 wordsMostly short lines (lists, tables, link pages) rather than prose
- Media Libraryundated · press · 138 wordsUnder 150 words of text: too short to measure
08 · Method
How this was measured
The pages
Warner Hotels's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.