“The information on this site is designed to provide journalists and commentators with the latest news from Coventry Building Society.”Media centre
Coventry Building Society
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
Coventry Building Society's homepage, one archived capture a year from 2001 to 2026: what it led with, quoted from each capture, and how it looked. Coventry Building Society publishes too few dated blog posts or press releases to measure its writing.
- Homepage captures
- 26
- First capture
- 2001
- Latest capture
- 2026
- Pages measured
- 2
2 pages only. Coventry Building Society publishes too few dated blog posts or press releases to measure its writing, so this page shows its homepage over time instead.
01 · Homepage
One capture a year
Coventry Building Society's homepage from 2001 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Coventry Building Society’s homepage (coventrybuildingsociety.co.uk) as archived by the Internet Archive on 28 Jun 2026. © Coventry Building Society or its licensors. Shown for comparison and review; not endorsed by Coventry Building Society.
Homepage
2026
“Great service that puts you first”
Page title
Coventry Building Society | All together, better
- 2012Can we help?
- 2016Flexible Cash ISA
- 2018It's time for a new perspective
- 2021All together, better
- 2023We're rewarding loyalty With our new loyalty bond
- 2026Great service that puts you first
26 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“The information on this site is designed to provide journalists and commentators with the latest news from Coventry Building Society.”Media centre
03 · Every page
All 7 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 2 count towards the measures; the rest were not measured (4 pdf report (annual report, info pack), 1 same text as an earlier page from this brand). Pages with no reliable date count in the overall numbers but in no year.
In the overall numbers, no year2 pages
- Media centre29 Jul 2026 · press · 483 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- What's new in the world of ISAs6 Apr 2024 · announcement · 1,281 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
Not measured5 pages
- Media centre29 Jul 2026 · press · 483 wordsSame text as an earlier page from this brand: only the earliest copy is measured
- https://coventrybuildingsociety.co.uk/content/dam/cbs/member/pdfs/esg/corporate-governance/agm/2026/23%20April%202026%20Minutes%20of%20the%20AGM%20-%20APPROVED%20-%20(no%20signature%20block).pdf2026 · info_pack · 3,695 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Annual Report & Accounts 20242024 · info_pack · 108,162 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- 2024 Interim Financial Report2024 · info_pack · 19,233 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Annual Report & Accounts 20222022 · info_pack · 102,809 wordsPDF report (annual report, info pack): listed, but kept out of every measure
04 · Method
How this was measured
The pages
Coventry Building Society's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.