“Chase will be working with the England, Northern Ireland, Scotland and Wales Men’s, Women’s, Youth & Para national teams, across a four-year period. The partnerships will see the Chase logo appear on training kit worn by the Men’s and Women’s teams.”Chase named the Official Banking Partner of the Home Nations Football Teams
Chase UK
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
Chase UK's homepage, one archived capture a year from 2021 to 2026: what it led with, quoted from each capture, and how it looked. Chase UK publishes too few dated blog posts or press releases to measure its writing.
- Homepage captures
- 5
- First capture
- 2021
- Latest capture
- 2026
- Pages measured
- 3
3 pages only. Chase UK publishes too few dated blog posts or press releases to measure its writing, so this page shows its homepage over time instead.
01 · Homepage
One capture a year
Chase UK's homepage from 2021 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Chase UK’s homepage (chase.co.uk) as archived by the Internet Archive on 7 May 2026. © Chase UK or its licensors. Shown for comparison and review; not endorsed by Chase UK.
Homepage
2026
“Get 4.5% AER with a boosted saver account”
Page title
Home | Chase UK
- 2021Make more of every day
- 2022Say hello to rewarding banking
- 2023Travel with Chase
- 2024Welcome to award-winning banking
- 2026Get 4.5% AER with a boosted saver account
5 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“A couple who live in the Home Counties, with a combined household income of £145,000, give us a sneak peek at how they spend their money.”How far does a household income over £100,000 get you?
03 · Every page
All 3 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 3 count towards the measures. Pages with no reliable date count in the overall numbers but in no year.
In the overall numbers, no year3 pages
- Individual Savings Accounts (ISA) explained20 Jul 2026 · blog · 2,469 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How far does a household income over £100,000 get you?22 Apr 2025 · blog · 928 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Chase named the Official Banking Partner of the Home Nations Football Teams28 Feb 2024 · press · 1,114 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
04 · Method
How this was measured
The pages
Chase UK's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.