Banks and building societies
18 brands and 2,669 of their pages, side by side. Brighter cells are higher within the sector. Rows in grey rest on fewer than 30 pages: read them as a sketch. Brands with fewer than 10 pages show no measures.
01 · Side by side
Every measure, every brand
Means across each brand’s measured pages. Select a brand to open its page.
| Brand | Pages | Sentence length | Contractions | "You" | "We" | Questions | Long words | Em dashes | AI-associated words |
|---|---|---|---|---|---|---|---|---|---|
| Atom bank | 306 | 17.0 | 18.3 | 29% | 63% | 3.2 | 24% | 1.70 | 1.34 |
| Starling Bank | 298 | 14.9 | 16.6 | 41% | 47% | 2.9 | 25% | 1.93 | 0.96 |
| NatWest | 292 | 13.1 | 9.7 | 32% | 62% | 1.8 | 30% | 2.37 | 1.30 |
| Monzo | 219 | 13.9 | 28.7 | 53% | 41% | 5.2 | 20% | 1.95 | 1.38 |
| Barclays | 213 | 13.4 | 18.2 | 73% | 25% | 4.0 | 23% | 3.96 | 0.34 |
| Lloyds Bank | 210 | 14.0 | 9.4 | 53% | 44% | 3.0 | 30% | 2.20 | 1.77 |
| Zopa | 208 | 14.9 | 17.8 | 58% | 35% | 3.1 | 22% | 2.66 | 1.04 |
| TSB | 170 | 15.8 | 11.2 | 31% | 65% | 1.2 | 27% | 2.37 | 0.49 |
| Metro Bank | 145 | 18.6 | 14.2 | 18% | 77% | 0.6 | 27% | 3.35 | 1.45 |
| Santander | 114 | 13.2 | 9.8 | 40% | 58% | 3.0 | 29% | 1.26 | 0.95 |
| HSBC | 111 | 14.3 | 13.5 | 60% | 37% | 3.0 | 27% | 2.02 | 0.86 |
| Skipton Building Society | 107 | 11.8 | 19.8 | 55% | 36% | 4.1 | 25% | 3.90 | 0.57 |
| Nationwide | 91 | 13.6 | 16.0 | 42% | 53% | 2.0 | 25% | 1.74 | 0.36 |
| Virgin Money | 73 | 12.7 | 16.8 | 76% | 19% | 4.5 | 21% | 1.69 | 0.56 |
| Kroo | 67 | 13.1 | 20.9 | 56% | 41% | 4.6 | 24% | 2.05 | 2.27 |
| The Co-operative Bank | 40 | 15.8 | 12.2 | 42% | 53% | 2.2 | 27% | 1.73 | 0.53 |
| Chase UK | 3 | – | – | – | – | – | – | – | – |
| Coventry Building Society | 2 | – | – | – | – | – | – | – | – |
Measures and method: SGR-010; the brand list and sectors come from SGR-009.