“These little cubes of flavour pack a big punch. These are great to add flavour to soups, stews or sauces.”Discover New Ways to Use Everyday Ingredients
Booths
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
Booths's homepage, one archived capture a year from 2005 to 2026: what it led with, quoted from each capture, and how it looked. Booths publishes too few dated blog posts or press releases to measure its writing.
- Homepage captures
- 21
- First capture
- 2005
- Latest capture
- 2026
- Pages measured
- 2
2 pages only. Booths publishes too few dated blog posts or press releases to measure its writing, so this page shows its homepage over time instead.
01 · Homepage
One capture a year
Booths's homepage from 2005 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Booths’s homepage (booths.co.uk) as archived by the Internet Archive on 10 Jun 2026. © Booths or its licensors. Shown for comparison and review; not endorsed by Booths.
Homepage
2026
“Comte Cheese, Shallot and Tomato Tart Recipe”
Page title
The UK's Food, Wine and Grocery Store | Booths Supermarket
- 2010Click to unmute Search:
- 2014Latest Blog Posts
- 2018Say Hello To Summer at Booths
- 2021Enjoy Afternoon Tea At Home
- 2023Café 1847 is now open at Hesketh Bank
- 2026Comte Cheese, Shallot and Tomato Tart Recipe
21 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“These little cubes of flavour pack a big punch. These are great to add flavour to soups, stews or sauces.”Discover New Ways to Use Everyday Ingredients
03 · Every page
All 2 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 2 count towards the measures. Pages with no reliable date count in the overall numbers but in no year.
In the overall numbers, no year2 pages
- Discover New Ways to Use Everyday Ingredients13 Jan 2021 · blog · 433 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Pressed Italian Picnic Loaf Recipe22 Aug 2019 · press · 276 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
04 · Method
How this was measured
The pages
Booths's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.