Brands over time

Miro
over time

Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022

14 of Miro's own blog posts, press releases and announcements, 2020 to 2026, measured sentence by sentence. How the writing has moved over the years, how it compares with 15 other software companies, and what it sounds like in its own words.

Pages measured
14
Years covered
2020–26
Archived before ChatGPT
0
Blog · press
7 · 7

14 pages only. The writing numbers on this page are context, not findings: there are no sector rankings or comparisons below 30 pages.

01 · Measures by year

How the writing moved

Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.

Sentence lengthAverage words per sentence.
5
10
15
Software avg 13.3
9.9
12.7
13.6
13.0
13.6
ChatGPT · Nov 2022
2015no pages
2016no pages
2017no pages
2018no pages
2019no pages
20201 pp
2021no pages
20222 pp
2023no pages
20241 pp
20251 pp
20264 pp
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
YearSentence lengthPages
20209.91
202212.72
202413.61
202513.01
202613.64

Years with pages: 2020 (1), 2022 (2), 2024 (1), 2025 (1), 2026 (4). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).

02 · Against its sector

Miro among software companies

Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Miro has fewer than 30, so it is placed for context but not ranked. Select a dot to open that brand.

Sentence length
Miro 14.5
10.415.7
Contractions
Miro 17.9
8.519.6
"You"
Miro 58%
39%78%
"We"
Miro 37%
12%49%
Questions
Miro 1.6
1.65.1
Long words
Miro 28%
23%34%
Em dashes
Miro 5.19
0.216.56
AI-associated words
Miro 2.92
1.033.27
Exclamations
Miro 0.37
0.155.13
Page length
Miro 1,342
7403,377

Pages measured: FreeAgent 266 · GoCardless 217 · Xero 328 · Sage 229 · Intercom 204 · HubSpot 190 · Canva 203 · Figma 222 · ClickUp 203 · Miro 14 · Notion 30 · Slack 270 · Asana 223 · monday.com 266 · Airtable 299 · Mailchimp 258. Measures and method: SGR-010; the brand list and sectors come from SGR-009.

03 · In its own words

What it sounded like

Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.

202031 Jan · Blog
“We’ve all felt the pain of tool fatigue. When other people on your team – or your cross-functional partners – are working in different applications, you can exhaust yourself hopping from tab to tab, trying to track down information and keep up with updates.”
Miro integrations that improve productivity
20225 Jan · Press
“This new infusion of capital brings Miro’s total funding to $476M and a post-money valuation of $17.5B. As a profitable company, Miro will invest the capital in product development and programs designed to bring the visual collaboration platform to more enterprises, and continue expanding its global footprint. Investors in the Series C round include ICONIQ Growth, Accel, Atlassian, Dragoneer, GIC, Salesforce Ventures, and TCV.”
202619 May · Press
“Miro's vision to bridge this gap is clear: Organizations need a shared space for teams to collaborate around agentic output and move work forward. Miro is unifying all collaboration modes on one surface — the canvas. That includes continuing to invest in the human-to-human collaboration that remains the foundation of great work, because trust, judgment, and shared understanding between people are what drive real progress and breakthrough innovation.”

04 · Every page

All 14 pages, by year

The full list behind every number above, with links to the live page or the archived copy. 14 count towards the measures. Pages with no reliable date count in the overall numbers but in no year.

20264 pages
20251 page
20241 page
20222 pages
20201 page
In the overall numbers, no year5 pages

05 · Method

How this was measured

The pages

Miro's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.

The measures

Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.

What it cannot say

These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.

Sample sizes

Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.

Sentence length
Average words per sentence.
Sentence rhythm
How much sentence length varies (standard deviation over mean). Higher reads less even.
Contractions
Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
"You"
Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
"We"
Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
Questions
Question marks per 1,000 words.
Exclamations
Exclamation marks per 1,000 words.
Long words
Share of words with seven or more letters.
Em dashes
Em dashes per 1,000 words.
AI-associated words
Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
AI-era marketing words
Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
Quieter LLM-favoured words
Everyday words language models are known to over-use, per 1,000 words. A style measure only.
AI-associated sentence shapes
Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
Page length
Average words per page.

Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.