Brands over time

monday.com
over time

Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022

266 of monday.com's own blog posts, press releases and announcements, 2016 to 2026, measured sentence by sentence, 80 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 15 other software companies, and what it sounds like in its own words.

Pages measured
266
Years covered
2016–26
Archived before ChatGPT
80
Blog · press
182 · 84

01 · Homepage

One capture a year

monday.com's homepage from 2018 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.

2026monday.com30 Jun 2026
monday.com homepage, 30 Jun 2026

Screenshot of monday.com’s homepage (monday.com) as archived by the Internet Archive on 30 Jun 2026. © monday.com or its licensors. Shown for comparison and review; not endorsed by monday.com.

Homepage

2026

“You lead. Agents act.”

Page title

The AI Work Platform for People & Agents | monday.com

Open on the Internet Archive
  1. 2020Where teams get work done
  2. 2021Work Without Limits
  3. 2022A platform built for a new way of working
  4. 2024Trusted by 225,000+ customers, from startups to enterprises
  5. 2025Made for work, designed to love
  6. 2026You lead. Agents act.

8 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.

02 · Measures by year

How the writing moved

Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.

Sentence lengthAverage words per sentence.
6
12
18
Software avg 13.3
12.3
11.9
13.4
15.3
14.1
13.7
14.7
12.1
11.1
12.8
12.9
ChatGPT · Nov 2022
2015no pages
20162 pp
20177 pp
20184 pp
20198 pp
202025 pp
202129 pp
202232 pp
202310 pp
20248 pp
202559 pp
202655 pp
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
YearSentence lengthPages
201612.32
201711.97
201813.44
201915.38
202014.125
202113.729
202214.732
202312.110
202411.18
202512.859
202612.955

Years with pages: 2016 (2), 2017 (7), 2018 (4), 2019 (8), 2020 (25), 2021 (29), 2022 (32), 2023 (10), 2024 (8), 2025 (59), 2026 (55). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).

03 · Before and after

2019 to Nov 2022 against 2024 to 2026

The same measures on 94 pages from before ChatGPT launched and 122 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.

Measure2019 to Nov 2022 · 94 pp2024 to 2026 · 122 ppChange
Sentence length
14.312.7−11%
Sentence rhythm
0.690.69−1%
Contractions
15.07.5−50%
"You"
65%81%+15 pts
"We"
33%16%−17 pts
Questions
4.13.0−26%
Exclamations
1.860.13−93%
Long words
27%39%+11 pts
Em dashes
2.252.48+10%
AI-associated words
1.902.39+26%
AI-era marketing words
1.572.26+44%
Quieter LLM-favoured words
1.252.90+131%
AI-associated sentence shapes
0.350.42+22%
Page length
1,5803,711+135%

Each row is scaled to its own larger value, so rows compare within themselves, not with each other. Before = 2019 to Nov 2022 (94 pages); after = 2024 to 2026 (122 pages). Method: SGR-011.

04 · Against its sector

monday.com among software companies

Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.

  1. Em dashes

    24% less than its sector

    2.31 against a sector average of 3.04; 5th lowest of 16.

  2. Contractions

    22% less than its sector

    11.9 against a sector average of 15.4; 3rd lowest of 16.

  3. Questions

    14% more than its sector

    3.5 against a sector average of 3.1; 4th highest of 16.

Sentence length6th lowest of 16
monday.com 12.8
10.415.7
Contractions3rd lowest of 16
monday.com 11.9
8.519.6
"You"4th highest of 16
monday.com 69%
39%78%
"We"6th lowest of 16
monday.com 28%
12%49%
Questions4th highest of 16
monday.com 3.5
1.65.1
Long words2nd highest of 16
monday.com 33%
23%34%
Em dashes5th lowest of 16
monday.com 2.31
0.216.56
AI-associated wordsMid-table, 7th of 16
monday.com 2.28
1.033.27
ExclamationsMid-table, 7th of 16
monday.com 1.11
0.155.13
Page length2nd highest of 16
monday.com 2,504
7403,377

Pages measured: FreeAgent 266 · GoCardless 217 · Xero 328 · Sage 229 · Intercom 204 · HubSpot 190 · Canva 203 · Figma 222 · ClickUp 203 · Miro 14 · Notion 30 · Slack 270 · Asana 223 · monday.com 266 · Airtable 299 · Mailchimp 258. Measures and method: SGR-010; the brand list and sectors come from SGR-009.

05 · Vocabulary

Words monday.com uses more than its peers

The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.

teams103.5 vs 33.9
crm38.0 vs 4.5
platform46.8 vs 16.3
visibility19.1 vs 3.4
workflows36.7 vs 13.2
execution13.8 vs 2.0
dashboards16.1 vs 2.9
capabilities18.5 vs 4.6
operations23.3 vs 7.1
vibe9.7 vs 0.3
campaigns16.3 vs 4.5
boards9.5 vs 1.6
monday.comSector peers

Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 266 pages. Checked for product names and page furniture.

06 · In its own words

What it sounded like

Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.

201710 Jul · Announcement
“We may be rebuilding the core of our product from scratch, but we’ve still made time to create new features and improvements that will make your day-to-day life easier. Many of these were direct requests from our customers and community, and since you asked, we listened!”
6 New monday.com Features
20186 Feb · Announcement
“We say that project management is better when it’s visual, and things just got way more so with the release of 20 beautiful status colors. There’s also a new and improved edit mode for your status menu to reduce clutter. Go ahead — customize your labels and build that Barbie board of your dreams.”
10 New Features & Improvements You Shouldn't Miss
20192 May · Blog
“We heard you: you want sub-items! After lots of feedback from our customers, we’ve learned that breaking down items in boards into smaller items helps manage your business as a whole better. That’s why we’re so excited to roll out our new subitems feature, already available to some of you!”
How to be smart about your sub-tasks & sub-items
20203 Feb · BlogArchived copy
“Today’s a big day. We’ve begun a new chapter of our platform – monday 2.0 – announcing that it is a work operating system (Work OS), a new software category that addresses the needs of our modern way of working.”
monday.com is now a Work OS
2026 · Announcement
“monday is consolidating all automation feature creation into a single, workflows-based infrastructure. This powers how customers build automations today and will continue to power all new automation experiences going forward, including the new automation builder, monday workflows, and monday sidekick.”
Action required: Migrate your app’s legacy automation features by April 30, 2026

07 · Every page

All 282 pages, by year

The full list behind every number above, with links to the live page or the archived copy. 266 count towards the measures; the rest were not measured (8 under 150 words of text, 8 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.

202655 pages
202559 pages
20248 pages
202310 pages
202232 pages
202129 pages
202025 pages
20198 pages
20184 pages
20177 pages
20162 pages
In the overall numbers, no year27 pages
Not measured16 pages

08 · Method

How this was measured

The pages

monday.com's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.

The measures

Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.

What it cannot say

These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.

Sample sizes

Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.

Sentence length
Average words per sentence.
Sentence rhythm
How much sentence length varies (standard deviation over mean). Higher reads less even.
Contractions
Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
"You"
Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
"We"
Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
Questions
Question marks per 1,000 words.
Exclamations
Exclamation marks per 1,000 words.
Long words
Share of words with seven or more letters.
Em dashes
Em dashes per 1,000 words.
AI-associated words
Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
AI-era marketing words
Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
Quieter LLM-favoured words
Everyday words language models are known to over-use, per 1,000 words. A style measure only.
AI-associated sentence shapes
Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
Page length
Average words per page.

Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.