“There to make your life easier, eSIMs are a simple, safe way of transferring your data, whether you’re switching providers or travelling abroad.”What is an eSIM Card?
iD Mobile
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
49 of iD Mobile's own blog posts, press releases and announcements, 2025 to 2025, measured sentence by sentence. How the writing has moved over the years, how it compares with 14 other mobile and broadband providers, and what it sounds like in its own words.
- Pages measured
- 49
- Years covered
- 2025–25
- Archived before ChatGPT
- 0
- Blog · press
- 49 · 0
01 · Homepage
One capture a year
iD Mobile's homepage from 2015 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of iD Mobile’s homepage (idmobile.co.uk) as archived by the Internet Archive on 5 Jun 2026. © iD Mobile or its licensors. Shown for comparison and review; not endorsed by iD Mobile.
Homepage
2026
“Award winning value!”
Page title
iD Mobile: Award-winning network - that's Mobile done right!
- 2015Who are we?
- 2017Mobile phones \| SIM only deals \| PAYG \| Shop iD.
- 2019Welcome to iD Mobile.
- 2021Incredible phone. Amazing 5G speed!
- 2024See the light
- 2026Award winning value!
10 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2025 | 6.4 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2025 | 0.46 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2025 | 23.4 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2025 | 64% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2025 | 36% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2025 | 2.0 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2025 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2025 | 21% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2025 | 3.01 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2025 | 2.01 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2025 | 1.67 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2025 | 1.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2025 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2025 | 2,990 | 1 |
Years with pages: 2025 (1). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Against its sector
iD Mobile among mobile and broadband providers
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
"We"
45% less than its sector
19% against a sector average of 34%; 3rd lowest of 13.
"You"
32% more than its sector
80% against a sector average of 60%; 3rd highest of 13.
Contractions
19% more than its sector
21.8 against a sector average of 18.3; 4th highest of 13.
Pages measured: TalkTalk 74 · Hyperoptic 46 · Community Fibre 133 · SMARTY 183 · iD Mobile 49 · Lebara 0 · Lycamobile 112 · O2 138 · Zen Internet 186 · BT 9 · Sky 324 · Virgin Media 185 · Vodafone 172 · Three 141 · giffgaff 63. Measures and method: SGR-010; the brand list and sectors come from SGR-009.
04 · Vocabulary
Words iD Mobile uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
display98.3 vs 3.9
battery105.9 vs 6.1
camera106.2 vs 6.4
samsung119.6 vs 12.2
pixel90.6 vs 6.0
galaxy101.1 vs 10.6
ultra62.7 vs 2.9
google91.5 vs 10.7
pro95.2 vs 11.9
inch55.0 vs 1.2
cameras53.7 vs 1.5
features84.7 vs 9.9
iD MobileSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 49 pages. Product names and page furniture filtered automatically; list not yet reviewed.
05 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“Need a phone that lasts all day? Check out our expert picks for the best battery life phones of 2026.”The best small phones of 2026
06 · Every page
All 50 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 49 count towards the measures; the rest were not measured (1 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.
20251 page
- The Best Mobile Phones of 20252025 · blog · 2,990 words
In the overall numbers, no year48 pages
- Phones with Best Battery Life in 202622 Aug 2026 · blog · 2,720 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- OPPO Find X9 Pro Review20 Aug 2026 · blog · 1,672 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Best Budget Smartphones in 202623 Jun 2026 · blog · 3,078 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Samsung Galaxy A57 5G Review22 Jun 2026 · blog · 1,693 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Make It a Call Launch Blog7 May 2026 · blog · 715 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Best Samsung Phones30 Apr 2026 · blog · 3,854 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Samsung Galaxy S26 Ultra review17 Apr 2026 · blog · 1,575 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The 5 Best Google Pixel Phones in 20268 Apr 2026 · blog · 2,386 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Google Pixel 10a Review22 Mar 2026 · blog · 1,608 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Honor Magic 8 Pro Review19 Mar 2026 · blog · 1,492 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The best small phones of 202610 Mar 2026 · blog · 2,750 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Best Honor Phones of 202625 Feb 2026 · blog · 2,273 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Best Camera Phones for 202610 Feb 2026 · blog · 3,865 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Best Android Phones of 202613 Jan 2026 · blog · 3,363 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Best Foldable Phones 20262 Jan 2026 · blog · 3,671 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Motorola Razr 60 Ultra Review31 Dec 2025 · blog · 1,897 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Best Large Screen Phones18 Dec 2025 · blog · 2,480 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Google Pixel 10 Pro review10 Nov 2025 · blog · 1,495 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Samsung Galaxy S25 FE Review30 Oct 2025 · blog · 1,627 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Most Secure Phones 202622 Sep 2025 · blog · 2,359 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Google Pixel 10 Review19 Sep 2025 · blog · 1,537 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Finding The Right Plan For Your Child15 Sep 2025 · blog · 780 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Best AI Phones of 202619 Aug 2025 · blog · 2,987 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Samsung Galaxy Z Fold7 Review: Slimmer, Smarter & Powerful15 Aug 2025 · blog · 1,622 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Samsung Galaxy Z Flip7 Review: Feature, Camera and Software1 Aug 2025 · blog · 1,677 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The best phones for video recording29 Jul 2025 · blog · 2,683 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Best Phones for Elderly 202625 Jul 2025 · blog · 1,978 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Should I Buy a Refurbished Phone?17 Jun 2025 · blog · 853 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Best Phones for Gaming in 202616 Jun 2025 · blog · 1,817 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The 6 Best Mid-Range phones 202610 Jun 2025 · blog · 2,144 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Galaxy S25 Edge Review9 Jun 2025 · blog · 1,426 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Using Your Phone Overseas12 May 2025 · blog · 1,079 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The best phones for teenagers 202628 Apr 2025 · blog · 1,970 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Google Pixel 9a Review28 Apr 2025 · blog · 1,398 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Best Water-Resistant Phones 202625 Apr 2025 · blog · 2,549 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Honor Magic 7 Pro Review24 Apr 2025 · blog · 1,265 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Best Motorola Phones 202621 Mar 2025 · blog · 1,703 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- What is an eSIM Card?12 Mar 2025 · blog · 1,105 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Samsung Galaxy S25 Ultra review18 Feb 2025 · blog · 1,259 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- SIM Only vs Contract : Is SIM Only Better Than Contract?7 Feb 2025 · blog · 1,327 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Samsung Galaxy S24 FE Review7 Jan 2025 · blog · 1,004 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Google Pixel 9 Review: The Best Pixel Series So Far30 Dec 2024 · blog · 1,217 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- What are SIM free Phones, and What Does SIM free Mean?27 Dec 2024 · blog · 1,577 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Discover Google AI on Android13 Dec 2024 · blog · 523 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Exploring the future of AI in mobile6 Dec 2024 · blog · 2,333 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Samsung Galaxy S23 FE review1 Dec 2024 · blog · 2,133 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Apple Intelligenceundated · blog · 516 wordsNo date found: in the overall numbers, not in any year
- Best Phone Processors in 2026undated · blog · 1,555 wordsNo date found: in the overall numbers, not in any year
Not measured1 page
- The Ultimate Pro – Apple iPhone 17 Proundated · blog · 574 wordsMostly short lines (lists, tables, link pages) rather than prose
07 · Method
How this was measured
The pages
iD Mobile's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.