RSPCA
over time
RSPCA's homepage, one archived capture a year from 2000 to 2026: what it led with, quoted from each capture, and how it looked. RSPCA publishes too few dated blog posts or press releases to measure its writing.
- Homepage captures
- 26
- First capture
- 2000
- Latest capture
- 2026
- Pages measured
- 3
3 pages only. RSPCA publishes too few dated blog posts or press releases to measure its writing, so this page shows its homepage over time instead.
01 · Homepage
One capture a year
RSPCA's homepage from 2000 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of RSPCA’s homepage (rspca.org.uk) as archived by the Internet Archive on 5 Jul 2026. © RSPCA or its licensors. Shown for comparison and review; not endorsed by RSPCA.
Homepage
2026
“choose kindness this summer”
Page title
The Largest Animal Welfare Charity in the UK | RSPCA - RSPCA - rspca.org.uk
- 2006Play it safe in the sun
- 2009Fresh start for fostered foal
- 2014Annual rescue and cruelty statistics
- 2019'Are you going out?'
- 2023Dogs can die on hot walks
- 2026choose kindness this summer
26 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Every page
All 3 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 3 count towards the measures. Pages with no reliable date count in the overall numbers but in no year.
In the overall numbers, no year3 pages
- Dog dumped in rubbish is now in loving home - RSPCAundated · press · 1,222 wordsNo date found: in the overall numbers, not in any year
- Giving Up a Dog for Rehoming - RSPCAundated · blog · 1,440 wordsNo date found: in the overall numbers, not in any year
- Eco-Friendly Alternatives to Balloon Releases & Sky Lanterns - RSPCAundated · blog · 1,042 wordsNo date found: in the overall numbers, not in any year
03 · Method
How this was measured
The pages
RSPCA's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.