“The world's favourite fictional Finnish family, The Moomins, represented by Moomin Characters Ltd, and Oxfam have today announced a new partnership to help women and girls around the world fight inequality and escape poverty for good.”Oxfam GB :: leading UK charity fighting global poverty
Oxfam
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
201 of Oxfam's own blog posts, press releases and announcements, 2015 to 2026, measured sentence by sentence, 42 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 9 other charities, and what it sounds like in its own words.
- Pages measured
- 201
- Years covered
- 2015–26
- Archived before ChatGPT
- 42
- Blog · press
- 66 · 135
01 · Homepage
One capture a year
Oxfam's homepage from 2000 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Oxfam’s homepage (oxfam.org.uk) as archived by the Internet Archive on 1 Jul 2026. © Oxfam or its licensors. Shown for comparison and review; not endorsed by Oxfam.
Homepage
2026
“Together for a fairer world”
Page title
Oxfam GB | leading UK charity fighting global poverty
- 2008Poverty – the great struggle of our times
- 2011The System's bust. Donate £5 a month or join the movement to fix the system.
- 2015Oxfam's Online Shop
- 2017We can't do it without you
- 2021We are Oxfam
- 2026Together for a fairer world
26 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2015 | 21.5 | 2 |
| 2016 | 9.8 | 3 |
| 2017 | 8.1 | 1 |
| 2019 | 9.3 | 7 |
| 2020 | 16.8 | 5 |
| 2021 | 18.1 | 22 |
| 2022 | 17.0 | 14 |
| 2023 | 13.3 | 1 |
| 2024 | 17.3 | 6 |
| 2025 | 15.7 | 4 |
| 2026 | 17.1 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2015 | 0.58 | 2 |
| 2016 | 0.97 | 3 |
| 2017 | 1.37 | 1 |
| 2019 | 0.86 | 7 |
| 2020 | 0.66 | 5 |
| 2021 | 0.69 | 22 |
| 2022 | 0.72 | 14 |
| 2023 | 0.92 | 1 |
| 2024 | 0.78 | 6 |
| 2025 | 0.74 | 4 |
| 2026 | 0.73 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2015 | 10.6 | 2 |
| 2016 | 14.6 | 3 |
| 2017 | 18.2 | 1 |
| 2019 | 12.5 | 7 |
| 2020 | 15.8 | 5 |
| 2021 | 8.8 | 22 |
| 2022 | 8.3 | 14 |
| 2023 | 17.1 | 1 |
| 2024 | 15.2 | 6 |
| 2025 | 13.1 | 4 |
| 2026 | 21.7 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2015 | 0% | 2 |
| 2016 | 36% | 3 |
| 2017 | 31% | 1 |
| 2019 | 56% | 7 |
| 2020 | 35% | 5 |
| 2021 | 7% | 22 |
| 2022 | 0% | 14 |
| 2023 | – | 1 |
| 2024 | 10% | 6 |
| 2025 | 17% | 4 |
| 2026 | 0% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2015 | 79% | 2 |
| 2016 | 46% | 3 |
| 2017 | 62% | 1 |
| 2019 | 38% | 7 |
| 2020 | 55% | 5 |
| 2021 | 75% | 22 |
| 2022 | 91% | 14 |
| 2023 | – | 1 |
| 2024 | 90% | 6 |
| 2025 | 83% | 4 |
| 2026 | 100% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2015 | 0.0 | 2 |
| 2016 | 3.7 | 3 |
| 2017 | 0.0 | 1 |
| 2019 | 3.7 | 7 |
| 2020 | 2.9 | 5 |
| 2021 | 0.1 | 22 |
| 2022 | 0.0 | 14 |
| 2023 | 0.0 | 1 |
| 2024 | 0.0 | 6 |
| 2025 | 0.3 | 4 |
| 2026 | 0.0 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2015 | 0.00 | 2 |
| 2016 | 2.08 | 3 |
| 2017 | 1.29 | 1 |
| 2019 | 1.77 | 7 |
| 2020 | 1.31 | 5 |
| 2021 | 0.00 | 22 |
| 2022 | 0.00 | 14 |
| 2023 | 0.00 | 1 |
| 2024 | 0.00 | 6 |
| 2025 | 0.00 | 4 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2015 | 25% | 2 |
| 2016 | 23% | 3 |
| 2017 | 25% | 1 |
| 2019 | 22% | 7 |
| 2020 | 24% | 5 |
| 2021 | 27% | 22 |
| 2022 | 28% | 14 |
| 2023 | 30% | 1 |
| 2024 | 27% | 6 |
| 2025 | 29% | 4 |
| 2026 | 26% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2015 | 2.61 | 2 |
| 2016 | 0.00 | 3 |
| 2017 | 0.00 | 1 |
| 2019 | 0.92 | 7 |
| 2020 | 1.54 | 5 |
| 2021 | 2.88 | 22 |
| 2022 | 1.96 | 14 |
| 2023 | 5.68 | 1 |
| 2024 | 2.22 | 6 |
| 2025 | 6.96 | 4 |
| 2026 | 14.31 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2015 | 0.65 | 2 |
| 2016 | 0.00 | 3 |
| 2017 | 1.72 | 1 |
| 2019 | 0.91 | 7 |
| 2020 | 0.55 | 5 |
| 2021 | 0.36 | 22 |
| 2022 | 0.31 | 14 |
| 2023 | 0.00 | 1 |
| 2024 | 0.86 | 6 |
| 2025 | 0.00 | 4 |
| 2026 | 1.79 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2015 | 0.00 | 2 |
| 2016 | 0.00 | 3 |
| 2017 | 1.29 | 1 |
| 2019 | 0.60 | 7 |
| 2020 | 0.14 | 5 |
| 2021 | 0.26 | 22 |
| 2022 | 0.16 | 14 |
| 2023 | 0.00 | 1 |
| 2024 | 0.00 | 6 |
| 2025 | 0.00 | 4 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2015 | 0.33 | 2 |
| 2016 | 2.75 | 3 |
| 2017 | 0.43 | 1 |
| 2019 | 0.27 | 7 |
| 2020 | 0.00 | 5 |
| 2021 | 0.79 | 22 |
| 2022 | 0.81 | 14 |
| 2023 | 5.68 | 1 |
| 2024 | 1.88 | 6 |
| 2025 | 0.72 | 4 |
| 2026 | 1.79 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2015 | 0.00 | 2 |
| 2016 | 0.00 | 3 |
| 2017 | 0.40 | 1 |
| 2019 | 0.36 | 7 |
| 2020 | 0.72 | 5 |
| 2021 | 0.28 | 22 |
| 2022 | 0.31 | 14 |
| 2023 | 0.00 | 1 |
| 2024 | 0.12 | 6 |
| 2025 | 0.00 | 4 |
| 2026 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2015 | 1,190 | 2 |
| 2016 | 824 | 3 |
| 2017 | 2,319 | 1 |
| 2019 | 1,219 | 7 |
| 2020 | 807 | 5 |
| 2021 | 611 | 22 |
| 2022 | 629 | 14 |
| 2023 | 176 | 1 |
| 2024 | 561 | 6 |
| 2025 | 464 | 4 |
| 2026 | 559 | 1 |
Years with pages: 2015 (2), 2016 (3), 2017 (1), 2019 (7), 2020 (5), 2021 (22), 2022 (14), 2023 (1), 2024 (6), 2025 (4), 2026 (1). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Before and after
2019 to Nov 2022 against 2024 to 2026
The same measures on 48 pages from before ChatGPT launched and 11 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.
Measure2019 to Nov 2022 · 48 pp2024 to 2026 · 11 ppChange
Sentence length
16.416.7+2%
Sentence rhythm
0.720.76+6%
Contractions
9.915.0+51%
"You"
17%11%−6 pts
"We"
71%90%+19 pts
Questions
0.90.1−89%
Exclamations
0.390.00−100%
Long words
26%28%+2 pts
Em dashes
2.195.04+131%
AI-associated words
0.440.64+43%
AI-era marketing words
0.270.00−100%
Quieter LLM-favoured words
0.641.45+128%
AI-associated sentence shapes
0.350.06−82%
Page length
726526−28%
Each row is scaled to its own larger value, so rows compare within themselves, not with each other. Before = 2019 to Nov 2022 (48 pages); after = 2024 to 2026 (11 pages). Method: SGR-011.
04 · Against its sector
Oxfam among charities
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Questions
59% less than its sector
0.8 against a sector average of 2.1; 2nd lowest of 9.
"You"
49% less than its sector
17% against a sector average of 33%; 2nd lowest of 9.
Em dashes
43% more than its sector
2.43 against a sector average of 1.70; 2nd highest of 9.
Pages measured: Cancer Research UK 133 · Oxfam 201 · British Red Cross 315 · Macmillan Cancer Support 290 · RNLI 35 · NSPCC 174 · Barnardo's 298 · Mind 228 · Save the Children 317 · RSPCA 3. Measures and method: SGR-010; the brand list and sectors come from SGR-009.
05 · Vocabulary
Words Oxfam uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
climate64.0 vs 7.3
inequality17.4 vs 1.0
water33.2 vs 6.1
wealth18.6 vs 0.3
vaccine18.4 vs 2.2
fashion12.7 vs 0.5
rich12.6 vs 0.4
emissions14.5 vs 0.1
tax9.7 vs 0.4
sustainable12.4 vs 1.5
second-hand9.4 vs 0.2
OxfamSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 201 pages. Checked for product names and page furniture.
06 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“A number of Oxfam supporters were invited to our Head Office in Oxford on 21st May to come and hear about Oxfam's work from some experts on the key areas of Oxfam: water, women, work and inequality and meet other supporters from across the country.”Inspirational Speakers at Oxfam Inspires
“Oxfam is responding to help people affected by Cyclone Idai, which hit Malawi, Mozambique and Zimbabwe at the end of last week. Scores of people have been killed, several hundred more are still missing and almost a million have been left destitute and in need of aid and basic services.”Oxfam responds as Cyclone Idai leaves trail of death, destruction and homelessness in southern Africa
“Millions of eco-conscious people are set to have a ‘second-hand’ Christmas this year – with 31 per cent planning on buying pre-owned presents to be more environmentally friendly.”Concerns over the environment set to drive Brits to shop second-hand this Christmas, reveals new Oxfam research
“Oxfam is looking for 7,500 volunteer stewards for some of the UK’s best festivals this summer including Glastonbury, Reading, Latitude, Wilderness and WOMAD.”Summer festivals on a budget? Volunteer with Oxfam
“The richest 1% have amassed $42 trillion in new wealth over the past decade, nearly 34 times more than the entire bottom 50 per cent of the world’s population, according to new analysis by Oxfam today ahead of a G20 Finance Ministers and Central Bank Governors meeting in Rio de Janeiro, Brazil.”Top 1% bags over $40 trillion in new wealth during past decade as taxes on the rich reach historic lows
07 · Every page
All 217 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 201 count towards the measures; the rest were not measured (3 pdf report (annual report, info pack), 13 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.
20261 page
20254 pages
- Oxfam reaction to the 2025 G7 Summit2025 · press · 384 words
- Billionaire wealth jumps three times faster in 20252025 · press · 937 words
- REACTION: Oxfam response to the Climate Change Committee's Progress Report 20252025 · press · 188 words
- Death by aid cuts: Oxfam reaction to OECD preliminary data on aid spending in 20252025 · press · 347 words
20246 pages
- REACTION: Oxfam response to FCDO provisional statistics on UK aid spending for 20242024 · press · 234 words
- Richard Osman tops Oxfam chart as most-donated author of 2024 as charity celebrates record-breaking book sales2024 · press · 662 words
- REACTION: Oxfam response to the Climate Change Committee's Progress Report 20242024 · press · 216 words
- Oxfam reaction to the Global Report on Food Crises 20242024 · press · 425 words
- REACTION: Oxfam response to OECD global aid statistics for 20242024 · press · 316 words
- Billionaire wealth surges three times faster in 2024 - world now on track for at least five trillionaires within a decade2024 · press · 1,514 words
20231 page
- REACTION: Oxfam response to FCDO provisional UK aid statistics for 20232023 · press · 176 words
202214 pages
- REACTION: Oxfam repsonse to Tigray peace agreementby Nov 2022 · press · 204 words · archived
- Oxfam’s income recovers post pandemicby Nov 2022 · press · 693 words · archived
- Reaction: Rich countries fail to submit ambitious plans to cut emissionsby Oct 2022 · press · 286 words · archived
- Reaction to failure to extend truce in Yemenby Oct 2022 · press · 228 words · archived
- Oxfam response to latest analysis from the IPC on the situation in Somaliaby Sep 2022 · press · 371 words · archived
- UK ‘fiddling in the face of famine’ as extreme hunger more than doubles in climate hotspots – Oxfamby Sep 2022 · press · 1,423 words · archived
- Oxfam responds to Yemen truce extension2 Aug 2022 · press · 171 words · archived
- Unprecedented spike in food prices puts Yemenis at risk of extreme hunger - Oxfamby Jul 2022 · press · 981 words · archived
- Oxfam reaction to CCC report on the UK’s progress towards achieving Net Zeroby Jun 2022 · press · 229 words · archived
- Funds needed for extreme weather-related humanitarian appeals eight times higher than 20 years agoby Jun 2022 · press · 1,079 words · archived
- Oxfam calls for extension to truce to avert catastrophic hunger in Yemenby May 2022 · press · 535 words · archived
- Oxfam reaction to the IPCC’s Working Group III report on climate change mitigationby Apr 2022 · press · 354 words · archived
- As many as 28 million people across East Africa at risk of extreme hunger22 Mar 2022 · press · 1,824 words · archived
- Oxfam & People’s Vaccine Alliance reaction to calls for WHO’s Africa vaccine Hub project to be ‘terminated’by Feb 2022 · press · 434 words · archived
202122 pages
- Star curate exclusive fashion collections for Oxfam13 Dec 2021 · press · 1,084 words · archived
- Oxfam reaction to COP26 draft textby Nov 2021 · press · 194 words · archived
- Oxfam verdict: COP26 outcomeby Nov 2021 · press · 403 words · archived
- Reaction to latest draft of COP26 textby Nov 2021 · press · 252 words · archived
- Reaction to the approval of first oral antiviral for COVID-19by Nov 2021 · press · 218 words · archived
- Carbon emissions of richest 1% set to be 30 times the 1.5°C limit in 2030by Nov 2021 · press · 1,470 words · archived
- We Care and Oxfam reaction to the end of Universal Credit upliftby Oct 2021 · press · 322 words · archived
- Pharmaceutical companies and rich nations delivering just one in seven of the doses promised for developing countriesby Oct 2021 · press · 1,408 words · archived
- Reaction to Net Zero Strategyby Oct 2021 · press · 217 words · archived
- Oxfam: Reaction to today’s global COVID summit hosted by President Biden22 Sep 2021 · press · 371 words · archived
- Poorer nations expected to face up to £55 billion shortfall in climate finance20 Sep 2021 · press · 1,523 words · archived
- Six-fold increase in people suffering famine-like conditions since pandemic beganby Jul 2021 · press · 1,148 words · archived
- Research shows that people still prefer to read real books - Oxfamby Jul 2021 · press · 656 words · archived
- More than a million COVID deaths in 4 months since G7 leaders failed to break vaccine monopoliesby Jun 2021 · press · 1,126 words · archived
- Oxfam reaction to COP26 President Alok Sharma's speechby May 2021 · press · 251 words · archived
- Oxfam response to WTO TRIPS waiver for COVID-19 vaccines being blocked again by rich countries - a massive missed opportunity to speed up and scale up the production of lifesaving vaccines worldwideby Mar 2021 · press · 357 words · archived
- Oxfam reaction to UK Budgetby Mar 2021 · press · 269 words · archived
- Reaction to World Energy Outlook 20212021 · press · 420 words
- REACTION: Oxfam response to the latest global aid statistics from the OECD and the high-level statistics on provisional UK aid spend for 20212021 · press · 292 words
- Oxfam: Reaction to publication of UK Government arms export licences for Q3 20212021 · press · 752 words
- Oxfam reaction to FAO State of Food Insecurity report which found 828 million people were hungry in 20212021 · press · 452 words
- Oxfam reaction to the 2021 Global Health Summit2021 · press · 266 words
20205 pages
- Questions about fundraisingby Oct 2020 · blog · 827 words · archived
- Fundraising for Oxfam: Keeping it legal and safeby Oct 2020 · blog · 590 words · archived
- Wealth of five richest men doubles since 2020, as wealth of five billion people falls2020 · press · 1,423 words
- Global dividend payouts to shareholders rise 14 times faster than worker pay since 20202020 · press · 712 words
- BBC Radio 6 Shaun Keaveny presents (V)Oxjam 2020: a virtual music festival raising funds for Oxfam’s Christmas Appeal2020 · press · 484 words
20197 pages
- Resources and tipsby Oct 2019 · blog · 1,182 words · archived
- Fundraising FAQsby Sep 2019 · blog · 1,108 words · archived
- Keeping it legal and safeby Sep 2019 · blog · 800 words · archived
- Promoting your fundraisingby Sep 2019 · blog · 1,186 words · archived
- Planning your fundraisingby Sep 2019 · blog · 624 words · archived
- Emergency fundraisingby Apr 2019 · blog · 685 words · archived
- Oxfam CEO Keynote Speech at 2019 NCVO Annual Conference2019 · press · 2,950 words
20171 page
- Oxfam GB :: leading UK charity fighting global povertySep 2017 · announcement · 2,319 words · archived
20163 pages
- Fundraising FAQsby Oct 2016 · blog · 1,172 words · archived
- Inspirational Speakers at Oxfam InspiresJun 2016 · blog · 1,059 words · archived
- Oxfam response to the re-opening of Sana’a airport for the first commercial flights since 20162016 · press · 242 words
20152 pages
- New wealth of top 1% surges by over $33.9 trillion since 2015 – enough to end poverty 22 times over - Oxfam2015 · press · 1,533 words
- G20 arms exports to Saudi Arabia worth three times aid to Yemen since 20152015 · press · 847 words
In the overall numbers, no year135 pages
- Learning about Palestinian culture and life through tatreez1 Oct 2026 · blog · 904 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Eunice Olumide showcases upcycled collection at London Fashion Week for Oxfam’s Second Hand September24 Sep 2026 · press · 597 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam and 153 other organisations call on Government to “act immediately” over rise in racist violence9 Sep 2026 · press · 1,116 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam sets five tests for the Prime Minister’s first 100 days17 Jul 2026 · press · 795 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Maersk continues to transport goods for illegal Israeli settlements7 May 2026 · press · 700 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Fossil fuel profits set to soar to $3000 a second, as families struggle with energy costs27 Apr 2026 · press · 805 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam names Jean McLean Chief Influencing Officer31 Mar 2026 · press · 336 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- South Sudan evacuation order removes humanitarian support for over 200,000 people and deepens catastrophic conditions12 Mar 2026 · press · 612 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Unmasking Aden: The Hidden Realities of a City Battling Climate Change18 Feb 2026 · press · 1,547 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Turning winter into a weapon: Oxfam warns of deadly impact of attacks on Ukraine’s energy system16 Jan 2026 · press · 487 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Rich nations profit from the climate crisis as two-thirds of climate finance for the Global South is handed out as loans6 Oct 2025 · press · 968 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: Joint statement from the UK and 24 other countries calling for an immediate end to the war in Gaza21 Jul 2025 · press · 154 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Rare Karl Popper books donated to Oxfam raise £13,000 at auction23 Jun 2025 · press · 387 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: Oxfam response to the Government's Spending Review11 Jun 2025 · press · 214 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- 600 days into war, Israel’s mass displacement campaign is entirely erasing Gaza29 May 2025 · press · 964 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Aid workers describe Gaza as “stuff of nightmares” as Israel’s mass forced displacements cause carnage and despair23 Apr 2025 · press · 1,608 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam responds to Myanmar Earthquake31 Mar 2025 · press · 449 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Ideas for a Sustainable Christmas29 Nov 2024 · blog · 1,259 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- A quarter of adults set to buy pre-loved gifts for children this Christmas – Oxfam22 Nov 2024 · press · 711 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Lebanon struggles to cope as over a million people flee Israel’s military invasion4 Oct 2024 · press · 673 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam calls for reform of UN Security Council ahead of global summit19 Sep 2024 · press · 1,136 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Guide to Visible Mending Techniques & Ideas4 Sep 2024 · blog · 1,055 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Nearly 7,000 people estimated will be killed or injured in Gaza by Israeli military during UK Parliament recess - Oxfam30 Jul 2024 · press · 1,542 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Top 1% bags over $40 trillion in new wealth during past decade as taxes on the rich reach historic lows25 Jul 2024 · press · 879 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Sustainable, eco-friendly and ethical shopping guide7 May 2024 · blog · 1,608 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: Oxfam response to BP’s Q1 profits7 May 2024 · press · 179 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam reaction to Gaza vote: a disgrace that there has been so much playground politics, while so many lives are at stake21 Feb 2024 · press · 254 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: Oxfam response to the latest Global Stocktake draft text at COP2811 Dec 2023 · press · 260 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: Commons statement on Israel and Gaza from Andrew Mitchell, Minister for Development and Africa8 Nov 2023 · press · 178 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam response to Labour leader Sir Keir Starmer’s speech on the conflict in Gaza31 Oct 2023 · press · 158 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Fair taxes on the UK’s biggest polluters could have raised up to £23bn last year to combat the climate crisis18 Sep 2023 · press · 1,323 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Sourced By Oxfam ethical range of products set to be rolled out to more Central Co-op shops4 Aug 2023 · press · 928 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Good clean water14 Jul 2023 · blog · 747 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Corporation windfall profits rocket to $1 trillion a year6 Jul 2023 · press · 1,186 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Women's business groups: farming for the future in Sierra Leone20 Jun 2023 · blog · 1,411 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- LGBTQIA+ Ukraine Community Strength and Togetherness31 May 2023 · blog · 640 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: G7 has failed the Global South in Hiroshima20 May 2023 · press · 463 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Hunger in East Africa to hit new peak with one person likely to die every 28 seconds despite G7 pledge to end famine17 May 2023 · press · 1,146 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Response to Development Minister Andrew Mitchell's Chatham House speech27 Apr 2023 · press · 190 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam reaction to Benjamin Netanyahu visit24 Mar 2023 · press · 152 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam in Indonesia: Food Security & Adapting to Drought9 Mar 2023 · blog · 1,207 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Constellation of stars set to dazzle in second-hand style at Oxfam’s London Fashion Week show14 Feb 2023 · press · 1,498 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Summer festivals on a budget? Volunteer with Oxfam30 Jan 2023 · press · 954 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Great British Generosity Map: Oxfam reveals which UK cities and their residents are the most generous with their time9 Nov 2022 · press · 1,185 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- True value of climate finance just a third of what rich countries report19 Oct 2022 · press · 948 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam and Peoples Vaccine Alliance response to Lancet Commission report on lessons from COVID-19 for future pandemics15 Sep 2022 · press · 299 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- One person every 48 seconds estimated to be dying from hunger in drought-ravaged East Africa18 May 2022 · press · 1,587 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam response to the passing of the Government’s Nationality and Borders Bill27 Apr 2022 · press · 168 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam reaction to UK Government plan to fly asylum seekers thousands of miles to offshore processing centre14 Apr 2022 · press · 210 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- What is Sustainable Living? Top Tips & Tricks6 Apr 2022 · blog · 2,363 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: UK GOVERNMENT SPRING STATEMENT23 Mar 2022 · press · 263 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- COVID death toll four times higher in poorer countries than rich countries3 Mar 2022 · press · 1,120 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Concerns over the environment set to drive Brits to shop second-hand this Christmas, reveals new Oxfam research2 Dec 2021 · press · 798 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam response to new commitments announced by Tesco for improving labour conditions and wages alongside its suppliers in its banana supply chain22 Oct 2021 · press · 348 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam Reaction to Yemen High-Level Side Event at UNGA22 Sep 2021 · press · 293 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Vaccine monopolies make cost of vaccinating the world against COVID at least 5 times more expensive than it could be29 Jul 2021 · press · 2,095 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Reaction to G7 announcement on financing for green development12 Jun 2021 · press · 242 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Almost a fifth of people in Gaza do not have access to clean water after bombardment25 May 2021 · press · 586 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- COVID vaccines create 9 new billionaires with combined wealth greater than cost of vaccinating world’s poorest countries20 May 2021 · press · 1,369 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Reaction to new US climate target22 Apr 2021 · press · 202 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam response to UK vaccine shortages18 Mar 2021 · press · 239 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Reaction to UK announcement on surplus vaccines19 Feb 2021 · press · 285 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Pandemic windfall of world’s ten richest enough to pay for vaccine for all and halt poverty crisis25 Jan 2021 · press · 1,783 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Over a third of the population without safety net to cope with Covid-19 economic crisis15 Dec 2020 · press · 980 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Wealthiest Brits have a carbon footprint 11 times that of someone in the poorest half of society8 Dec 2020 · press · 940 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: G20 Heads of State meeting Leaders’ Declaration22 Nov 2020 · press · 370 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam response to Moderna COVID-19 vaccine announcement16 Nov 2020 · press · 349 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Reaction to Pfizer vaccine results9 Nov 2020 · press · 538 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Over 80 per cent of IMF Covid-19 loans will push austerity on poor countries12 Oct 2020 · press · 969 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- One air raid every ten days on hospitals, clinics, wells and water tanks throughout Yemen war18 Aug 2020 · press · 765 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam prepares response to Beirut blast6 Aug 2020 · press · 349 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Reaction to Chancellor’s Summer Statement8 Jul 2020 · press · 263 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Reaction to UN Security Council global ceasefire resolution1 Jul 2020 · press · 194 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- ‘Crisis on top of crisis’ as India and Bangladesh brace for super Cyclone Amphan19 May 2020 · press · 816 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- People seeking protection in Greece denied a fair asylum process – Oxfam and Greek Council for Refugees6 Dec 2019 · press · 1,209 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Tidal surge risk as Cyclone Bulbul nears India and Bangladesh – Oxfam prepares to respond9 Nov 2019 · press · 443 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: Parliamentary question on breach of pledge not to licence arms to Saudi26 Sep 2019 · press · 202 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- London fashion world joins forces with Oxfam to make a stand against throwaway fashion12 Sep 2019 · press · 1,134 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam response to National Audit Office (NAO) report Effectiveness of Official Development Assistance expenditure20 Jun 2019 · press · 193 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Update to Oxfam statement on the Independent Commission report12 Jun 2019 · press · 1,112 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- REACTION: President Trump announces US will un-sign Arms Trade Treaty26 Apr 2019 · press · 159 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oxfam responds as Cyclone Idai leaves trail of death, destruction and homelessness in southern Africa18 Mar 2019 · press · 227 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Yemeni crisis forces families to take desperate measures to survive26 Feb 2019 · press · 776 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Education and income-generation for Rohingya refugees must be top priorities, say Oxfam, Save the Children and World Vision15 Feb 2019 · press · 905 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Reaction: Government should allow MPs vote on Financial Services Bill as a matter of urgency4 Feb 2019 · press · 229 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Millions of people across Somalia, Kenya and Ethiopia facing drought crisis, as cost of water increases by 2000% in worst hit areas2000 · press · 983 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Oxfam response to the number of Ebola cases in the DR Congo reaching 20002000 · press · 621 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Ebola in DR Congo reaches another grim milestone of 3000 cases and almost 2000 deaths – Oxfam reaction2000 · press · 502 wordsDated before 2015: in the overall numbers; the year charts start at 2015
- Tackling Discrimination Supplier Toolkitundated · blog · 362 wordsNo date found: in the overall numbers, not in any year
- Grievance mechanism toolkitundated · blog · 460 wordsNo date found: in the overall numbers, not in any year
- Oxfam Online Shop Volunteerundated · blog · 674 wordsNo date found: in the overall numbers, not in any year
- Innovative water storage solutions in Kenyaundated · blog · 524 wordsNo date found: in the overall numbers, not in any year
- Six ways to build peaceundated · blog · 1,374 wordsNo date found: in the overall numbers, not in any year
- Human Impact of Climate Change: Primary Teaching Resourcesundated · blog · 651 wordsNo date found: in the overall numbers, not in any year
- Food security in Cox's Bazar, Bangladeshundated · blog · 1,057 wordsNo date found: in the overall numbers, not in any year
- Cultivating clean futures in Cambodiaundated · blog · 575 wordsNo date found: in the overall numbers, not in any year
- Oxfam farming and leadershipundated · blog · 479 wordsNo date found: in the overall numbers, not in any year
- Retail Volunteerundated · blog · 559 wordsNo date found: in the overall numbers, not in any year
- Supporting LGBTQIA+ communities in Kiribatiundated · blog · 592 wordsNo date found: in the overall numbers, not in any year
- Honey farming in Bangladeshundated · blog · 633 wordsNo date found: in the overall numbers, not in any year
- Partnering with LGBTQIA+ communities in Fijiundated · blog · 605 wordsNo date found: in the overall numbers, not in any year
- Adapting to floods in Bangladesh with innovative toilets and clean waterundated · blog · 1,131 wordsNo date found: in the overall numbers, not in any year
- Explore the work of Oxfamundated · blog · 273 wordsNo date found: in the overall numbers, not in any year
- Distributing food assistance in Chadundated · blog · 430 wordsNo date found: in the overall numbers, not in any year
- Stories of hopeundated · blog · 426 wordsNo date found: in the overall numbers, not in any year
- Learn about the right to educationundated · blog · 1,152 wordsNo date found: in the overall numbers, not in any year
- Duke of Edinburgh Volunteeringundated · blog · 552 wordsNo date found: in the overall numbers, not in any year
- Volunteer Driverundated · blog · 683 wordsNo date found: in the overall numbers, not in any year
- Supporting queer entrepeneursundated · blog · 723 wordsNo date found: in the overall numbers, not in any year
- Joyce's storyundated · blog · 918 wordsNo date found: in the overall numbers, not in any year
- Stories of Climate Changeundated · blog · 341 wordsNo date found: in the overall numbers, not in any year
- Grievance mechanism toolkitundated · blog · 259 wordsNo date found: in the overall numbers, not in any year
- Book and Music Shop Volunteerundated · blog · 636 wordsNo date found: in the overall numbers, not in any year
- Shift Lead Volunteerundated · blog · 626 wordsNo date found: in the overall numbers, not in any year
- Explore Our Retail Volunteer Rolesundated · blog · 523 wordsNo date found: in the overall numbers, not in any year
- Restoring water infrastructure in Somaliaundated · blog · 450 wordsNo date found: in the overall numbers, not in any year
- Supplier Gender Toolkitundated · blog · 222 wordsNo date found: in the overall numbers, not in any year
- Stories of hopeundated · blog · 533 wordsNo date found: in the overall numbers, not in any year
- Protecting local ecosystems in Cambodiaundated · blog · 639 wordsNo date found: in the overall numbers, not in any year
- Stitching new futures in Laosundated · blog · 667 wordsNo date found: in the overall numbers, not in any year
- Oxfam sustainable fashionundated · blog · 615 wordsNo date found: in the overall numbers, not in any year
- Community disaster resilienceundated · blog · 817 wordsNo date found: in the overall numbers, not in any year
- Strength through community in Kenyaundated · blog · 574 wordsNo date found: in the overall numbers, not in any year
- Protecting communities in DR Congoundated · blog · 530 wordsNo date found: in the overall numbers, not in any year
- Growing urban gardens in Ugandaundated · blog · 420 wordsNo date found: in the overall numbers, not in any year
- Ezequiel’s storyundated · blog · 406 wordsNo date found: in the overall numbers, not in any year
- Combatting malnutrition in Afar, Ethiopiaundated · blog · 390 wordsNo date found: in the overall numbers, not in any year
- Human Impact of Climate Change: Secondary Teaching Resourcesundated · blog · 554 wordsNo date found: in the overall numbers, not in any year
- Sowing joy in DR Congoundated · blog · 493 wordsNo date found: in the overall numbers, not in any year
- The recycling team leader in Jordanundated · blog · 416 wordsNo date found: in the overall numbers, not in any year
- Safura's storyundated · blog · 302 wordsNo date found: in the overall numbers, not in any year
- Youth Volunteer Supervisorundated · blog · 579 wordsNo date found: in the overall numbers, not in any year
- Information for executorsundated · blog · 1,138 wordsNo date found: in the overall numbers, not in any year
- The self taught engineer keeping water flowing in Ethiopiaundated · blog · 597 wordsNo date found: in the overall numbers, not in any year
- Under 18 Retail Volunteerundated · blog · 609 wordsNo date found: in the overall numbers, not in any year
Not measured16 pages
- https://www.oxfam.org.uk/documents/639/Oxfam_Annual_Report_and_Accounts_2021_22.pdf2021 · info_pack · 50,032 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Resources and downloadsby Sep 2020 · blog · 353 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Set up your online fundraising pageby Sep 2019 · blog · 433 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Poster makerby Sep 2019 · blog · 305 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- SOX launch new quiz leagueJan 2017 · announcement · 494 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Introducing 'Wander Oxfam' - a free monthly walking tour in aid of Oxfam!Oct 2016 · announcement · 646 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Oxfam GB :: leading UK charity fighting global povertyby Sep 2016 · blog · 300 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Oxfam GB :: leading UK charity fighting global povertyApr 2016 · announcement · 895 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Oxfam GB :: leading UK charity fighting global povertyMar 2016 · announcement · 1,054 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Resources and supportby Mar 2015 · blog · 599 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Coldplay 'In My Place' film projectby Mar 2015 · blog · 503 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Guide to land grabsby Feb 2015 · blog · 861 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- https://www.oxfam.org.uk/documents/1141/Oxfam_SHS_State_of_Style_Report.pdfundated · info_pack · 3,701 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- https://www.oxfam.org.uk/documents/264/Oxfam_GB_Annual_Report_2020.pdfundated · info_pack · 45,223 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Downloadable resources for businessesundated · blog · 258 wordsMostly short lines (lists, tables, link pages) rather than prose
- Student Volunteersundated · blog · 382 wordsMostly short lines (lists, tables, link pages) rather than prose
08 · Method
How this was measured
The pages
Oxfam's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.