“It’s not always easy to talk to your GP about your deepest feelings. Even getting to the point where you accept you may have a mental health problem can be difficult.”For GP patients
Mind
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
228 of Mind's own blog posts, press releases and announcements, 2015 to 2026, measured sentence by sentence, 61 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 9 other charities, and what it sounds like in its own words.
- Pages measured
- 228
- Years covered
- 2015–26
- Archived before ChatGPT
- 61
- Blog · press
- 90 · 138
01 · Homepage
One capture a year
Mind's homepage from 2000 to 2024, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Mind’s homepage (mind.org.uk) as archived by the Internet Archive on 1 Jul 2024. © Mind or its licensors. Shown for comparison and review; not endorsed by Mind.
Homepage
2024
“If it's okay to not be okay, why am I hiding my struggles?”
Page title
Home - Mind
- 2010How we can help you
- 2013How we can help you?
- 2017We're Mind, the mental health charity
- 2020This is a mental health emergency
- 2022However you identify, we’re here to fight for you
- 2024If it's okay to not be okay, why am I hiding my struggles?
25 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2015 | 8.4 | 19 |
| 2016 | 8.0 | 9 |
| 2017 | 10.6 | 5 |
| 2018 | 10.6 | 5 |
| 2019 | 7.7 | 10 |
| 2020 | 14.1 | 4 |
| 2021 | 15.7 | 4 |
| 2022 | 11.8 | 6 |
| 2024 | 18.6 | 8 |
| 2025 | 17.4 | 13 |
| 2026 | 17.4 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2015 | 1.02 | 19 |
| 2016 | 0.99 | 9 |
| 2017 | 1.08 | 5 |
| 2018 | 1.01 | 5 |
| 2019 | 0.95 | 10 |
| 2020 | 0.70 | 4 |
| 2021 | 0.66 | 4 |
| 2022 | 0.70 | 6 |
| 2024 | 0.63 | 8 |
| 2025 | 0.67 | 13 |
| 2026 | 0.68 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2015 | 6.3 | 19 |
| 2016 | 6.9 | 9 |
| 2017 | 7.6 | 5 |
| 2018 | 8.4 | 5 |
| 2019 | 9.4 | 10 |
| 2020 | 19.4 | 4 |
| 2021 | 13.5 | 4 |
| 2022 | 19.4 | 6 |
| 2024 | 17.9 | 8 |
| 2025 | 11.3 | 13 |
| 2026 | 16.8 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2015 | 56% | 19 |
| 2016 | 34% | 9 |
| 2017 | 21% | 5 |
| 2018 | 35% | 5 |
| 2019 | 52% | 10 |
| 2020 | 25% | 4 |
| 2021 | 41% | 4 |
| 2022 | 51% | 6 |
| 2024 | 1% | 8 |
| 2025 | 19% | 13 |
| 2026 | 18% | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2015 | 33% | 19 |
| 2016 | 57% | 9 |
| 2017 | 65% | 5 |
| 2018 | 41% | 5 |
| 2019 | 34% | 10 |
| 2020 | 56% | 4 |
| 2021 | 28% | 4 |
| 2022 | 41% | 6 |
| 2024 | 64% | 8 |
| 2025 | 63% | 13 |
| 2026 | 65% | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2015 | 3.3 | 19 |
| 2016 | 3.0 | 9 |
| 2017 | 0.3 | 5 |
| 2018 | 2.9 | 5 |
| 2019 | 7.7 | 10 |
| 2020 | 2.8 | 4 |
| 2021 | 1.5 | 4 |
| 2022 | 5.1 | 6 |
| 2024 | 0.1 | 8 |
| 2025 | 0.0 | 13 |
| 2026 | 0.3 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2015 | 1.28 | 19 |
| 2016 | 0.32 | 9 |
| 2017 | 0.57 | 5 |
| 2018 | 0.22 | 5 |
| 2019 | 1.66 | 10 |
| 2020 | 0.00 | 4 |
| 2021 | 0.24 | 4 |
| 2022 | 0.00 | 6 |
| 2024 | 0.00 | 8 |
| 2025 | 0.00 | 13 |
| 2026 | 0.00 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2015 | 24% | 19 |
| 2016 | 25% | 9 |
| 2017 | 26% | 5 |
| 2018 | 26% | 5 |
| 2019 | 23% | 10 |
| 2020 | 26% | 4 |
| 2021 | 22% | 4 |
| 2022 | 22% | 6 |
| 2024 | 23% | 8 |
| 2025 | 24% | 13 |
| 2026 | 25% | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2015 | 1.27 | 19 |
| 2016 | 0.54 | 9 |
| 2017 | 0.54 | 5 |
| 2018 | 0.42 | 5 |
| 2019 | 1.74 | 10 |
| 2020 | 3.01 | 4 |
| 2021 | 2.23 | 4 |
| 2022 | 3.44 | 6 |
| 2024 | 0.68 | 8 |
| 2025 | 3.12 | 13 |
| 2026 | 2.25 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2015 | 0.12 | 19 |
| 2016 | 0.77 | 9 |
| 2017 | 0.00 | 5 |
| 2018 | 0.42 | 5 |
| 2019 | 0.19 | 10 |
| 2020 | 0.00 | 4 |
| 2021 | 0.45 | 4 |
| 2022 | 0.11 | 6 |
| 2024 | 0.46 | 8 |
| 2025 | 1.56 | 13 |
| 2026 | 1.47 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2015 | 0.12 | 19 |
| 2016 | 0.45 | 9 |
| 2017 | 0.00 | 5 |
| 2018 | 0.00 | 5 |
| 2019 | 0.19 | 10 |
| 2020 | 0.00 | 4 |
| 2021 | 0.00 | 4 |
| 2022 | 0.11 | 6 |
| 2024 | 0.00 | 8 |
| 2025 | 0.34 | 13 |
| 2026 | 0.30 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2015 | 0.30 | 19 |
| 2016 | 0.17 | 9 |
| 2017 | 0.38 | 5 |
| 2018 | 0.72 | 5 |
| 2019 | 0.35 | 10 |
| 2020 | 0.13 | 4 |
| 2021 | 1.12 | 4 |
| 2022 | 0.52 | 6 |
| 2024 | 1.16 | 8 |
| 2025 | 2.02 | 13 |
| 2026 | 1.39 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2015 | 0.00 | 19 |
| 2016 | 0.17 | 9 |
| 2017 | 0.36 | 5 |
| 2018 | 1.06 | 5 |
| 2019 | 0.24 | 10 |
| 2020 | 0.13 | 4 |
| 2021 | 0.00 | 4 |
| 2022 | 0.55 | 6 |
| 2024 | 0.51 | 8 |
| 2025 | 0.19 | 13 |
| 2026 | 0.00 | 9 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2015 | 883 | 19 |
| 2016 | 1,938 | 9 |
| 2017 | 809 | 5 |
| 2018 | 713 | 5 |
| 2019 | 936 | 10 |
| 2020 | 1,015 | 4 |
| 2021 | 998 | 4 |
| 2022 | 2,277 | 6 |
| 2024 | 636 | 8 |
| 2025 | 603 | 13 |
| 2026 | 445 | 9 |
Years with pages: 2015 (19), 2016 (9), 2017 (5), 2018 (5), 2019 (10), 2020 (4), 2021 (4), 2022 (6), 2024 (8), 2025 (13), 2026 (9). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Before and after
2019 to Nov 2022 against 2024 to 2026
The same measures on 24 pages from before ChatGPT launched and 30 pages from 2024 on. A change here is a change in style. It does not show how any page was written: people used every one of these words and shapes long before 2022, and SGR-011 found most of the shift across brands was a trend already under way.
Measure2019 to Nov 2022 · 24 pp2024 to 2026 · 30 ppChange
Sentence length
11.117.7+60%
Sentence rhythm
0.800.66−17%
Contractions
14.314.7+3%
"You"
46%14%−32 pts
"We"
39%64%+25 pts
Questions
5.20.1−97%
Exclamations
0.730.00−100%
Long words
23%24%+1 pts
Em dashes
2.462.21−10%
AI-associated words
0.181.24+589%
AI-era marketing words
0.100.23+124%
Quieter LLM-favoured words
0.481.60+231%
AI-associated sentence shapes
0.260.22−15%
Page length
1,295564−56%
Each row is scaled to its own larger value, so rows compare within themselves, not with each other. Before = 2019 to Nov 2022 (24 pages); after = 2024 to 2026 (30 pages). Method: SGR-011.
04 · Against its sector
Mind among charities
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Questions
72% more than its sector
3.6 against a sector average of 2.1; 2nd highest of 9.
Contractions
19% more than its sector
15.2 against a sector average of 12.7; 3rd highest of 9.
Em dashes
19% more than its sector
2.02 against a sector average of 1.70; mid-table, 4th of 9.
Pages measured: Cancer Research UK 133 · Oxfam 201 · British Red Cross 315 · Macmillan Cancer Support 290 · RNLI 35 · NSPCC 174 · Barnardo's 298 · Mind 228 · Save the Children 317 · RSPCA 3. Measures and method: SGR-010; the brand list and sectors come from SGR-009.
05 · Vocabulary
Words Mind uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
mental270.0 vs 14.1
health274.4 vs 40.2
problems45.1 vs 3.8
insurance21.4 vs 1.3
campaigning20.9 vs 1.6
peer17.5 vs 1.0
crisis50.8 vs 15.9
feel53.6 vs 17.4
campaigns15.5 vs 1.3
MindSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 228 pages. Checked for product names and page furniture.
06 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“Mind today reveals that a high proportion of people with mental health problems are being made more unwell by the benefits system. In particular, the process of being ‘sanctioned’ – having financial support cut or stopped altogether – is worsening people’s mental health.”People with mental health problems made more unwell by benefits system
“Voluntary and community sector (VCS) organisations have a vital role working alongside our NHS colleagues to support anyone who has a mental health problem.”Coronavirus Mental Health Response Fund
“Our new report shows that young people aren't getting the mental health support they need. Read on to find out why and to take action.”Improving mental health support for young people
“The desire to avoid awkwardness is highest among young people – 45% of 16-24 year olds say not speaking up is better than having an awkward conversation, compared to just 19% of 65-74 year olds.”A third of UK keeps silent on mental health
“In the year 2024/25, Mind shops sold over 4.7 million items and diverted six million tonnes of goods from landfill. With thousands of volunteers and hundreds of staff, the charity’s retail network has also played a vital role in raising awareness of mental health and signposting people to support.”Andrew Vale to step down as Managing Director of Mind Retail
07 · Every page
All 253 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 228 count towards the measures; the rest were not measured (1 pdf report (annual report, info pack), 17 mostly short lines (lists, tables, link pages) rather than prose, 7 same text as an earlier page from this brand). Pages with no reliable date count in the overall numbers but in no year.
20269 pages
- Mind intervenes in Court of Appeal case around Care Assessments15 Sep 2026 · press · 362 words
- Mae nifer y bobl sy’n aros am gymorth seicolegol arbenigol yng Nghymru’n dal i godi2 Jul 2026 · press · 597 words
- Mind responds to Gov ban on social media for under 16s15 Jun 2026 · press · 172 words
- Mind Cymru responds to children and young people report20 May 2026 · press · 258 words
- Clarke Carlisle appointed Chair of Mind6 May 2026 · press · 747 words
- “Mental health services are being set up to fail”12 Mar 2026 · press · 486 words
- Mind responds to opening of Module 10 of Covid Inquiry16 Feb 2026 · press · 296 words
- Sir Mo Farah Joins Buxton and Mind to support the nation28 Jan 2026 · press · 754 words
- Mental health is everything: Senedd 20262026 · press · 332 words
202513 pages
- Andrew Vale to step down as Managing Director of Mind Retail5 Dec 2025 · press · 436 words
- Still no plan for mental health26 Nov 2025 · press · 284 words
- Sue O’Leary to leave Mind after 9 years of dedicated service19 Nov 2025 · press · 484 words
- Mind update on case that has put disability rights at risk22 Oct 2025 · press · 547 words
- Alarming rise in mental health stigma in England16 Oct 2025 · press · 1,317 words
- Netflix's Steve "wake-up call" on children’s mental health30 Sep 2025 · press · 712 words
- Mind responds to annual mental health act statistics18 Sep 2025 · press · 732 words
- Mind echoes NHS Providers' "parity of esteem" call5 Jun 2025 · press · 219 words
- CQC community mental health survey4 Apr 2025 · press · 362 words
- Mind responds to CQC’s annual Mental Health Act report13 Mar 2025 · press · 658 words
- Court victory for children in care6 Feb 2025 · press · 578 words
- A third of UK keeps silent on mental health6 Feb 2025 · press · 1,181 words
- UK gov deprioritising mental health30 Jan 2025 · press · 332 words
20248 pages
- NHS Talking Therapies and employment status9 Dec 2024 · press · 310 words
- Private members’ bill on assisted dying27 Nov 2024 · press · 385 words
- Wrth i gyfraddau hunanladdiad ymysg dynion yng Nghymru barhau i gynyddu, mae Mind Cymru'n annog dynion i ofyn am gymorth y Mis Iechyd Dynion hwn26 Nov 2024 · press · 741 words
- National Insurance increase causes concern for local Minds4 Nov 2024 · press · 255 words
- Warning lights flashing on mental health stigma9 Oct 2024 · press · 1,101 words
- Miloedd o bobl yn dal i aros chwe mis neu fwy i gael cymorth seicolegol arbenigol yng Nghymru9 Oct 2024 · press · 1,130 words
- Structural Racism Review1 Oct 2024 · press · 263 words
- Mental health and the General Election2024 · press · 902 words
20226 pages
- What if I'm not happy with my crisis care?by Nov 2022 · blog · 537 words · archived
- Accident & Emergency (A&E)by Nov 2022 · blog · 945 words · archived
- Coping with what you experience in the ambulance serviceby May 2022 · press · 5,337 words · archived
- Coping with what you experience in the search and rescue serviceby May 2022 · press · 4,963 words · archived
- Mind responds to Human Rights Act review draft consultationby Jan 2022 · press · 324 words · archived
- Chelsea Flower Show 20222022 · press · 1,557 words
20214 pages
- Support for housing problemsby Oct 2021 · blog · 1,584 words · archived
- Improving mental health support for young peopleby Jun 2021 · press · 1,048 words · archived
- Mind responds to the Commission on Race and Ethnic Disparities reportby Apr 2021 · press · 184 words · archived
- Long-awaited response to Mental Health Act Review publishedby Jan 2021 · press · 1,174 words · archived
20204 pages
- Welfare Policy Briefingsby Sep 2020 · press · 636 words · archived
- If you're not happy with crisis careby Aug 2020 · blog · 533 words · archived
- Mental Health Minister hears from people with mental health problems affected by pandemic16 Jul 2020 · press · 1,994 words · archived
- Coronavirus Mental Health Response Fundby Apr 2020 · press · 898 words · archived
201910 pages
- Mind retail board member to receive OBEby Dec 2019 · press · 564 words · archived
- Crisis teams (CRHTs)by Aug 2019 · blog · 1,051 words · archived
- Challenges to getting insurance coverby Aug 2019 · blog · 1,159 words · archived
- Information Feedback Formby Aug 2019 · blog · 410 words · archived
- What might happen at a GP appointmentby Jul 2019 · blog · 1,310 words · archived
- Talking to your GPby Jul 2019 · blog · 900 words · archived
- About LGBTIQ+ mental healthby Jul 2019 · blog · 725 words · archived
- Treatment in hospitalby Jul 2019 · blog · 1,119 words · archived
- Getting help in a crisisby Jun 2019 · blog · 1,041 words · archived
- Accident & Emergency (A&E)by Mar 2019 · blog · 1,085 words · archived
20185 pages
- Mental Health Act overlooks the dignity and human rights of people with mental health problems, finds reportby Sep 2018 · press · 1,152 words · archived
- Information Feedback Formby Jul 2018 · blog · 410 words · archived
- M v ABM University Health Board [2018] UKUT 120 (AAC)2018 · press · 908 words · archived
- Marsh Awards 20182018 · press · 478 words · archived
- 2018 shortlist - Journalist2018 · press · 615 words · archived
20175 pages
- People with mental health problems made more unwell by benefits systemby Jul 2017 · press · 1,105 words · archived
- About LGBTQ mental healthby Feb 2017 · blog · 699 words · archived
- The Government’s response to the Five Year Forward View for Mental Health2017 · press · 639 words · archived
- The state of care in mental health services 2014 to 20172017 · press · 1,059 words · archived
- Jasmin Djaba v West London MHT & SoS for Justice [2017] EWCA Civ 4362017 · press · 545 words · archived
20169 pages
- The Duke and Duchess of Cambridge and Prince Harry celebrate World Mental Health Day with Mindby Oct 2016 · press · 1,502 words · archived
- For GP patientsby Oct 2016 · press · 621 words · archived
- Find peer support in the Eastby Aug 2016 · blog · 3,323 words · archived
- Find peer support in the Westby Jul 2016 · blog · 2,367 words · archived
- Find peer support in the Southby Jul 2016 · blog · 4,879 words · archived
- Find peer support in the Northby Jun 2016 · blog · 2,544 words · archived
- Soap characters and news readers can save lives: people with mental health problems seek help following media coverageby May 2016 · press · 1,263 words · archived
- Information Feedback Formby May 2016 · blog · 257 words · archived
- LGBTQ mental healthby May 2016 · blog · 685 words · archived
201519 pages
- Financial helpby Nov 2015 · blog · 735 words · archived
- CQC unveils new approach to inspecting mental health servicesby Oct 2015 · press · 443 words · archived
- Peter Hook & The Light to play for Mindby Oct 2015 · press · 907 words · archived
- Helping to pay for a holidayby Oct 2015 · blog · 1,342 words · archived
- Hospital admissionby Oct 2015 · blog · 1,251 words · archived
- Blue Light Programme eventsby Sep 2015 · press · 527 words · archived
- Disclosing a conditionby Sep 2015 · blog · 626 words · archived
- Getting the right insuranceby Sep 2015 · blog · 1,435 words · archived
- Statutory advocacyby Sep 2015 · blog · 557 words · archived
- Types of insuranceby Aug 2015 · blog · 1,751 words · archived
- Tribunal encourages Government to trial changes to fit-for-work benefits testby Apr 2015 · press · 720 words · archived
- Mental health crises and crisis servicesby Mar 2015 · blog · 784 words · archived
- Understanding your GPby Mar 2015 · blog · 714 words · archived
- What can I do if I can't get the care I needby Feb 2015 · blog · 1,381 words · archived
- Insurance coverby Jan 2015 · blog · 619 words · archived
- Specialist insurance companiesby Jan 2015 · blog · 644 words · archived
- Children and young peopleby Jan 2015 · blog · 610 words · archived
- Community-based mental health and social care in Englandby Jan 2015 · blog · 985 words · archived
- Advocacy in mental healthby Jan 2015 · blog · 745 words · archived
In the overall numbers, no year136 pages
- Mind responds to the Nottingham Inquiry's closing remarks9 Sep 2026 · press · 433 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Mind launches Thorpey’s Bat and Chat1 Aug 2025 · press · 787 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Blogging my way to recovery18 Aug 2016 · blog · 910 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Mental health introduction hub - for 11-18 year oldsundated · announcement · 527 wordsNo date found: in the overall numbers, not in any year
- How to help someone elseundated · announcement · 1,081 wordsNo date found: in the overall numbers, not in any year
- Types of treatment for mental health problemsundated · announcement · 1,329 wordsNo date found: in the overall numbers, not in any year
- What is a mental health problem?undated · announcement · 1,001 wordsNo date found: in the overall numbers, not in any year
- Complain to the mediaundated · press · 293 wordsNo date found: in the overall numbers, not in any year
- Mental Health in the Age of AI commissionundated · press · 969 wordsNo date found: in the overall numbers, not in any year
- DWP: criminals in hospitals to lose benefitsundated · press · 325 wordsNo date found: in the overall numbers, not in any year
- Welsh young people feel ‘isolated and hopeless’undated · press · 757 wordsNo date found: in the overall numbers, not in any year
- Life with Antisocial Personality Disorder (ASPD)undated · blog · 1,826 wordsNo date found: in the overall numbers, not in any year
- Learning to live again after my sister’s suicideundated · blog · 1,052 wordsNo date found: in the overall numbers, not in any year
- Understanding grief and how it can feelundated · blog · 2,229 wordsNo date found: in the overall numbers, not in any year
- How an advocate can help youundated · blog · 1,239 wordsNo date found: in the overall numbers, not in any year
- Are there different types of mental health problems?undated · announcement · 1,630 wordsNo date found: in the overall numbers, not in any year
- Types of mental health problems - for 11-18 year oldsundated · announcement · 2,930 wordsNo date found: in the overall numbers, not in any year
- What is a diagnosis? - for 11-18 year oldsundated · announcement · 2,747 wordsNo date found: in the overall numbers, not in any year
- Stigma and misconceptions around mental healthundated · announcement · 2,571 wordsNo date found: in the overall numbers, not in any year
- Starting the conversationundated · press · 595 wordsNo date found: in the overall numbers, not in any year
- Scrapping mental health funding “puts lives at risk”undated · press · 151 wordsNo date found: in the overall numbers, not in any year
- Webinar seriesundated · press · 449 wordsNo date found: in the overall numbers, not in any year
- UK gov's mental health bill announcementundated · press · 388 wordsNo date found: in the overall numbers, not in any year
- How to seek help for a mental health problemundated · blog · 1,150 wordsNo date found: in the overall numbers, not in any year
- How to open up about your mental healthundated · blog · 2,413 wordsNo date found: in the overall numbers, not in any year
- Journal to self-loveundated · blog · 976 wordsNo date found: in the overall numbers, not in any year
- How to get help in a mental health crisisundated · blog · 898 wordsNo date found: in the overall numbers, not in any year
- How to understand your feelings - for 11-18 year oldsundated · announcement · 2,107 wordsNo date found: in the overall numbers, not in any year
- What is mental health? - for 11-18 year oldsundated · announcement · 1,945 wordsNo date found: in the overall numbers, not in any year
- Support services for mental health problemsundated · announcement · 1,176 wordsNo date found: in the overall numbers, not in any year
- Difficult feelings and behavioursundated · announcement · 1,032 wordsNo date found: in the overall numbers, not in any year
- Mind Cymru urges Gov to take the lead in improving careundated · press · 741 wordsNo date found: in the overall numbers, not in any year
- The mental health tribunal's decision making powersundated · press · 990 wordsNo date found: in the overall numbers, not in any year
- Mae pobl ifanc yng Nghymru yn teimlo’n ‘unig ac yn ddiobaith’ heb y gallu i gael gafael ar gymorth iechyd meddwlundated · press · 879 wordsNo date found: in the overall numbers, not in any year
- Investing in Mental Health Programmeundated · press · 461 wordsNo date found: in the overall numbers, not in any year
- Life on the Covid wardsundated · blog · 1,461 wordsNo date found: in the overall numbers, not in any year
- Life after forced marriageundated · blog · 665 wordsNo date found: in the overall numbers, not in any year
- How to plan for a mental health crisisundated · blog · 1,619 wordsNo date found: in the overall numbers, not in any year
- What is bereavement?undated · blog · 1,145 wordsNo date found: in the overall numbers, not in any year
- Useful contacts and servicesundated · announcement · 851 wordsNo date found: in the overall numbers, not in any year
- Matt Hancock Covid-19 Inquiry testimonyundated · press · 483 wordsNo date found: in the overall numbers, not in any year
- Mind Cymru calls for reduction in waiting times in Walesundated · press · 599 wordsNo date found: in the overall numbers, not in any year
- World Record attempt to raise funds for A Day for Thorpeyundated · press · 455 wordsNo date found: in the overall numbers, not in any year
- Mind Cymru on review of youth mental health in Walesundated · press · 719 wordsNo date found: in the overall numbers, not in any year
- Crisis houses, sanctuaries and day servicesundated · blog · 1,393 wordsNo date found: in the overall numbers, not in any year
- 'Life After Suicide'undated · blog · 1,051 wordsNo date found: in the overall numbers, not in any year
- Learning to live with bipolarundated · blog · 1,059 wordsNo date found: in the overall numbers, not in any year
- Discovering depressionundated · blog · 1,006 wordsNo date found: in the overall numbers, not in any year
- Why crisis care needs to changeundated · press · 1,039 wordsNo date found: in the overall numbers, not in any year
- Mind's wellbeing adviser programmeundated · press · 471 wordsNo date found: in the overall numbers, not in any year
- Landmark ruling gives power back to patientsundated · press · 391 wordsNo date found: in the overall numbers, not in any year
- Mind responds to Interim Prevalence reportundated · press · 314 wordsNo date found: in the overall numbers, not in any year
- Combating anxiety with ways to relaxundated · blog · 750 wordsNo date found: in the overall numbers, not in any year
- Guides to mental health support and servicesundated · blog · 836 wordsNo date found: in the overall numbers, not in any year
- Mental health helplines, text and online chatundated · blog · 1,781 wordsNo date found: in the overall numbers, not in any year
- How to find a support groupundated · blog · 1,242 wordsNo date found: in the overall numbers, not in any year
- Mind Cymru campaignsundated · press · 517 wordsNo date found: in the overall numbers, not in any year
- Gov plans for work coaches in hospitalsundated · press · 319 wordsNo date found: in the overall numbers, not in any year
- Mental health hospitals are ‘re-traumatising’ patientsundated · press · 761 wordsNo date found: in the overall numbers, not in any year
- Manifesto for the next Welsh Governmentundated · press · 483 wordsNo date found: in the overall numbers, not in any year
- Life in limboundated · blog · 959 wordsNo date found: in the overall numbers, not in any year
- Complaining about an advocateundated · blog · 561 wordsNo date found: in the overall numbers, not in any year
- What to do if your GP does not helpundated · blog · 2,064 wordsNo date found: in the overall numbers, not in any year
- Learning to cope with anxiety and panic attacks at universityundated · blog · 960 wordsNo date found: in the overall numbers, not in any year
- Celebs support Welsh mental health campaignundated · press · 820 wordsNo date found: in the overall numbers, not in any year
- Mind hosts experts to discuss failing mental health systemundated · press · 594 wordsNo date found: in the overall numbers, not in any year
- ‘Young people are falling through the gaps’undated · press · 1,018 wordsNo date found: in the overall numbers, not in any year
- Benefits cuts risk crisis for people on low incomesundated · press · 1,136 wordsNo date found: in the overall numbers, not in any year
- NHS complaints advocatesundated · blog · 617 wordsNo date found: in the overall numbers, not in any year
- Mental health stories and experiencesundated · blog · 599 wordsNo date found: in the overall numbers, not in any year
- Insurance cover rights for mental health problemsundated · blog · 2,267 wordsNo date found: in the overall numbers, not in any year
- What is an advocate?undated · blog · 1,352 wordsNo date found: in the overall numbers, not in any year
- Talking about mental health in the mediaundated · press · 2,582 wordsNo date found: in the overall numbers, not in any year
- Mind responds to review of mental health, ADHD & autismundated · press · 247 wordsNo date found: in the overall numbers, not in any year
- Whitty: UK Gov had no plan for mental health in COVIDundated · press · 450 wordsNo date found: in the overall numbers, not in any year
- Respect and dignityundated · press · 1,025 wordsNo date found: in the overall numbers, not in any year
- What to know about blogging for usundated · blog · 210 wordsNo date found: in the overall numbers, not in any year
- Helping someone through griefundated · blog · 1,183 wordsNo date found: in the overall numbers, not in any year
- Learning disability supportundated · blog · 877 wordsNo date found: in the overall numbers, not in any year
- Mental health crisis teamsundated · blog · 1,143 wordsNo date found: in the overall numbers, not in any year
- The Case Against Community Treatment Ordersundated · press · 1,097 wordsNo date found: in the overall numbers, not in any year
- The financial wellbeing of your employees and youundated · press · 955 wordsNo date found: in the overall numbers, not in any year
- Mental Health Act reformundated · press · 1,428 wordsNo date found: in the overall numbers, not in any year
- Darzi review of the NHS findings revealedundated · press · 603 wordsNo date found: in the overall numbers, not in any year
- Grief support and self-careundated · blog · 1,998 wordsNo date found: in the overall numbers, not in any year
- How to help someone seek mental health supportundated · blog · 2,201 wordsNo date found: in the overall numbers, not in any year
- Is a support group right for me?undated · blog · 1,934 wordsNo date found: in the overall numbers, not in any year
- Life after losing my husbandundated · blog · 1,326 wordsNo date found: in the overall numbers, not in any year
- Mental health support fails teens turning 18undated · press · 644 wordsNo date found: in the overall numbers, not in any year
- Mind Cymru yn ymateb i Adolygiad Cenedlaethol ar y Cyd o wasanaethau iechyd meddwl plant a phobl ifanc yng Nghymruundated · press · 761 wordsNo date found: in the overall numbers, not in any year
- Physical activity and mental health newsletterundated · press · 674 wordsNo date found: in the overall numbers, not in any year
- Mind reacts to the Charity Covenantundated · press · 238 wordsNo date found: in the overall numbers, not in any year
- Losing someone to suicideundated · blog · 1,461 wordsNo date found: in the overall numbers, not in any year
- Mental health peer supportundated · blog · 504 wordsNo date found: in the overall numbers, not in any year
- Learning to break the self-harm cycleundated · blog · 1,124 wordsNo date found: in the overall numbers, not in any year
- Mind holds parliamentary exhibition on broken hospitalsundated · press · 686 wordsNo date found: in the overall numbers, not in any year
- Fund the Hubsundated · press · 723 wordsNo date found: in the overall numbers, not in any year
- Mind's Chief Executive gives evidence at Covid-19 Inquiryundated · press · 257 wordsNo date found: in the overall numbers, not in any year
- Cairn Group case studyundated · press · 910 wordsNo date found: in the overall numbers, not in any year
- Learning that exercise didn’t have to be miserableundated · blog · 1,550 wordsNo date found: in the overall numbers, not in any year
- Learning to live with my personality disorderundated · blog · 1,403 wordsNo date found: in the overall numbers, not in any year
- Where to get insurance cover for mental healthundated · blog · 755 wordsNo date found: in the overall numbers, not in any year
- Prime Minister’s Plan for Change speechundated · press · 252 wordsNo date found: in the overall numbers, not in any year
- New legal aid to challenge school exclusionsundated · press · 309 wordsNo date found: in the overall numbers, not in any year
- Celebrate and reflect on Pride with #TeamMindundated · press · 1,432 wordsNo date found: in the overall numbers, not in any year
- Journalism sector guidesundated · press · 560 wordsNo date found: in the overall numbers, not in any year
- Mental health crisis services and crisis planningundated · blog · 618 wordsNo date found: in the overall numbers, not in any year
- Life after boxingundated · blog · 1,014 wordsNo date found: in the overall numbers, not in any year
- Can mental health affect insurance cover?undated · blog · 2,208 wordsNo date found: in the overall numbers, not in any year
- Stories from people onlineundated · blog · 401 wordsNo date found: in the overall numbers, not in any year
- Our response to Wales' draft mental health strategyundated · press · 1,096 wordsNo date found: in the overall numbers, not in any year
- Response to Get Britain Working white paperundated · press · 294 wordsNo date found: in the overall numbers, not in any year
- Second reading of the Mental Health Billundated · press · 246 wordsNo date found: in the overall numbers, not in any year
- Advocates in social careundated · blog · 1,188 wordsNo date found: in the overall numbers, not in any year
- Learning to cope after losing a friend to suicideundated · blog · 697 wordsNo date found: in the overall numbers, not in any year
- Blogging, depression and my nanundated · blog · 1,348 wordsNo date found: in the overall numbers, not in any year
- Going to hospital or A&E for mental health treatmentundated · blog · 2,901 wordsNo date found: in the overall numbers, not in any year
- Fund the Hubs responds to National Youth Strategyundated · press · 361 wordsNo date found: in the overall numbers, not in any year
- Inpatient care for young peopleundated · press · 471 wordsNo date found: in the overall numbers, not in any year
- Mental Health at Work Leadership Councilundated · press · 658 wordsNo date found: in the overall numbers, not in any year
- Mid Cymru shares tips on World Suicide Prevention Dayundated · press · 697 wordsNo date found: in the overall numbers, not in any year
- Blogging about my sexuality eased my depression.undated · blog · 1,227 wordsNo date found: in the overall numbers, not in any year
- How to get help from your GP for mental healthundated · blog · 3,459 wordsNo date found: in the overall numbers, not in any year
- How to find an advocateundated · blog · 1,131 wordsNo date found: in the overall numbers, not in any year
- iconsys case studyundated · press · 509 wordsNo date found: in the overall numbers, not in any year
- Mental health support during Black History Monthundated · press · 1,407 wordsNo date found: in the overall numbers, not in any year
- How we support MPs and peersundated · press · 967 wordsNo date found: in the overall numbers, not in any year
- Autistic-friendly workplacesundated · press · 1,359 wordsNo date found: in the overall numbers, not in any year
- Best ways to support working parentsundated · press · 908 wordsNo date found: in the overall numbers, not in any year
- Supporting the mental wellbeing of LGBTQIA+ staffundated · press · 1,100 wordsNo date found: in the overall numbers, not in any year
- Supporting parents during school holidaysundated · press · 1,029 wordsNo date found: in the overall numbers, not in any year
- Sort the Switchundated · press · 478 wordsNo date found: in the overall numbers, not in any year
- Policy briefings about benefits, work and welfareundated · press · 866 wordsNo date found: in the overall numbers, not in any year
- Media Advisory Serviceundated · press · 388 wordsNo date found: in the overall numbers, not in any year
- Mental Health Policy Groupundated · press · 601 wordsNo date found: in the overall numbers, not in any year
- Become a campaignerundated · press · 601 wordsNo date found: in the overall numbers, not in any year
Not measured25 pages
- https://www.mind.org.uk/media/chepx0dd/mind-annual-report-and-accounts-2024-25-compressed.pdf2024 · info_pack · 26,894 wordsPDF report (annual report, info pack): listed, but kept out of every measure
- Supporting a colleague with a mental health problemby Oct 2019 · press · 396 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- 404 - Page Not Foundby Sep 2019 · blog · 282 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- 404 - Page Not Foundby Aug 2019 · announcement · 279 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- 404 - Page Not Foundby Aug 2019 · blog · 279 words · archivedSame text as an earlier page from this brand: only the earliest copy is measured
- 404 - Page Not Foundby Aug 2019 · blog · 279 words · archivedSame text as an earlier page from this brand: only the earliest copy is measured
- Wishing Frank Bruno a speedy recoveryby Aug 2019 · press · 358 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- 404 - Page Not Foundby Aug 2019 · blog · 279 words · archivedSame text as an earlier page from this brand: only the earliest copy is measured
- 404 - Page Not Foundby Aug 2019 · blog · 279 words · archivedSame text as an earlier page from this brand: only the earliest copy is measured
- Third sector servicesby Aug 2019 · blog · 757 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- 404 - Page Not Foundby Aug 2019 · blog · 279 words · archivedSame text as an earlier page from this brand: only the earliest copy is measured
- 404 - Page Not Foundby Aug 2019 · blog · 279 words · archivedSame text as an earlier page from this brand: only the earliest copy is measured
- 404 - Page Not Foundby Aug 2019 · blog · 279 words · archivedSame text as an earlier page from this brand: only the earliest copy is measured
- Day servicesby Jul 2019 · blog · 813 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Useful contactsby Feb 2017 · blog · 354 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- 404 - Page Not Foundby Nov 2016 · press · 251 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- About peer supportby Jul 2016 · blog · 397 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Peer support directoryby Jun 2016 · blog · 423 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Useful contactsby Apr 2016 · blog · 340 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- About sexuality and mental healthby Apr 2016 · blog · 405 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Addiction and dependencyby Nov 2015 · blog · 266 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Effects of bereavementby Aug 2015 · blog · 247 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Booklets for young peopleby Jan 2015 · blog · 312 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Peer supportby Jan 2015 · blog · 480 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Useful contactsby Jan 2015 · blog · 620 words · archivedMostly short lines (lists, tables, link pages) rather than prose
08 · Method
How this was measured
The pages
Mind's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.