Charities
10 brands and 1,994 of their pages, side by side. Brighter cells are higher within the sector. Rows in grey rest on fewer than 30 pages: read them as a sketch. Brands with fewer than 10 pages show no measures.
01 · Side by side
Every measure, every brand
Means across each brand’s measured pages. Select a brand to open its page.
| Brand | Pages | Sentence length | Contractions | "You" | "We" | Questions | Long words | Em dashes | AI-associated words |
|---|---|---|---|---|---|---|---|---|---|
| Save the Children | 317 | 13.0 | 10.5 | 15% | 71% | 1.0 | 28% | 2.90 | 0.65 |
| British Red Cross | 315 | 15.2 | 10.7 | 24% | 59% | 3.8 | 24% | 1.72 | 0.54 |
| Barnardo's | 298 | 17.3 | 22.1 | 34% | 50% | 1.8 | 24% | 2.05 | 0.67 |
| Macmillan Cancer Support | 290 | 11.3 | 11.4 | 45% | 39% | 2.2 | 24% | 0.82 | 0.64 |
| Mind | 228 | 12.8 | 15.2 | 34% | 44% | 3.6 | 23% | 2.02 | 0.49 |
| Oxfam | 201 | 15.4 | 12.0 | 17% | 69% | 0.8 | 27% | 2.43 | 0.86 |
| NSPCC | 174 | 13.4 | 21.7 | 47% | 42% | 2.8 | 24% | 1.63 | 0.33 |
| Cancer Research UK | 133 | 10.3 | 6.7 | 49% | 44% | 2.4 | 30% | 1.26 | 0.63 |
| RNLI | 35 | 12.0 | 4.6 | 30% | 64% | 0.0 | 26% | 0.48 | 0.04 |
| RSPCA | 3 | – | – | – | – | – | – | – | – |
Measures and method: SGR-010; the brand list and sectors come from SGR-009.