Farrow & Ball
over time
16 of Farrow & Ball's own blog posts, press releases and announcements, measured sentence by sentence. How the writing has moved over the years, how it compares with 8 other DIY and home brands, and what it sounds like in its own words.
- Pages measured
- 16
- Years covered
- –
- Archived before ChatGPT
- 0
- Blog · press
- 16 · 0
16 pages only. The writing numbers on this page are context, not findings: there are no sector rankings or comparisons below 30 pages.
01 · Homepage
One capture a year
Farrow & Ball's homepage from 2008 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Farrow & Ball’s homepage (farrow-ball.com) as archived by the Internet Archive on 25 Jun 2026. © Farrow & Ball or its licensors. Shown for comparison and review; not endorsed by Farrow & Ball.
Homepage
2026
“Discover Exterior Eggshell”
Page title
Farrow & Ball | Handcrafted Paint and Wallpaper | Farrow & Ball
- 2008Welcome to Farrow & Ball
- 2009New Tunbridge Wells showroom now open
- 2025Proud to be a B Corp™
- 2026Discover Exterior Eggshell
11 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
Years with pages: . Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Against its sector
Farrow & Ball among DIY and home brands
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Farrow & Ball has fewer than 30, so it is placed for context but not ranked. Select a dot to open that brand.
Pages measured: Wickes 135 · Screwfix 8 · Homebase 121 · Dunelm 45 · Habitat 35 · Oak Furnitureland 18 · Magnet 88 · Farrow & Ball 16 · Dulux 134. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
04 · Every page
All 17 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 16 count towards the measures; the rest were not measured (1 pdf report (annual report, info pack)). Pages with no reliable date count in the overall numbers but in no year.
In the overall numbers, no year16 pages
- Trade Adviceundated · blog · 401 wordsNo date found: in the overall numbers, not in any year
- Painting An Exteriorundated · blog · 988 wordsNo date found: in the overall numbers, not in any year
- Choosing the right brushundated · blog · 346 wordsNo date found: in the overall numbers, not in any year
- Why Choose Farrow & Ball?undated · blog · 498 wordsNo date found: in the overall numbers, not in any year
- Primers & Undercoatsundated · blog · 531 wordsNo date found: in the overall numbers, not in any year
- Decorating Large Roomsundated · blog · 765 wordsNo date found: in the overall numbers, not in any year
- Trade Adviceundated · blog · 398 wordsNo date found: in the overall numbers, not in any year
- Why Choose Farrow & Ball?undated · blog · 495 wordsNo date found: in the overall numbers, not in any year
- Painting An Exteriorundated · blog · 991 wordsNo date found: in the overall numbers, not in any year
- Choosing the right brushundated · blog · 349 wordsNo date found: in the overall numbers, not in any year
- Interior Paintingundated · blog · 1,598 wordsNo date found: in the overall numbers, not in any year
- Interior Paintingundated · blog · 1,595 wordsNo date found: in the overall numbers, not in any year
- The Unique Lookundated · blog · 472 wordsNo date found: in the overall numbers, not in any year
- The Unique Lookundated · blog · 475 wordsNo date found: in the overall numbers, not in any year
- Primers & Undercoatsundated · blog · 528 wordsNo date found: in the overall numbers, not in any year
- Perfect Preparation & Applicationundated · blog · 268 wordsNo date found: in the overall numbers, not in any year
Not measured1 page
- Farrow & Ball Consciously Crafted 2026undated · info_pack · 8,430 wordsPDF report (annual report, info pack): listed, but kept out of every measure
05 · Method
How this was measured
The pages
Farrow & Ball's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.