Pret A Manger
over time
Pret A Manger's homepage, one archived capture a year from 2005 to 2026: what it led with, quoted from each capture, and how it looked. Pret A Manger publishes too few dated blog posts or press releases to measure its writing.
- Homepage captures
- 21
- First capture
- 2005
- Latest capture
- 2026
- Pages measured
- 5
5 pages only. Pret A Manger publishes too few dated blog posts or press releases to measure its writing, so this page shows its homepage over time instead.
01 · Homepage
One capture a year
Pret A Manger's homepage from 2005 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Pret A Manger’s homepage (pret.com) as archived by the Internet Archive on 18 Jul 2026. © Pret A Manger or its licensors. Shown for comparison and review; not endorsed by Pret A Manger.
Homepage
2026
“Take lunch to go-go”
Page title
Freshly prepared food, organic coffee | Pret A Manger
- 2015Good eveningFancy something warming?
- 2018Summer is here!
- 2020Order Pret For Delivery
- 2022New Summer menu is here
- 2023A bright new menu has arrived
- 2026Take lunch to go-go
21 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Every page
All 5 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 5 count towards the measures. Pages with no reliable date count in the overall numbers but in no year.
In the overall numbers, no year5 pages
- Pret Launches Summer Menu & Pick Up App Feature15 Jun 2022 · announcement · 575 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Pret Launches Coffee Subscription & 1 Month Free15 Sep 2021 · announcement · 411 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Pret unveils fresh addition to its US menu, offers moment of zen (and free matcha!) on January 29thundated · announcement · 359 wordsNo date found: in the overall numbers, not in any year
- Pret A Manger Expands Coffee Subscription into Food with Introduction of Club Pret in the USundated · announcement · 387 wordsNo date found: in the overall numbers, not in any year
- Media Center & Press Releasesundated · press · 398 wordsNo date found: in the overall numbers, not in any year
03 · Method
How this was measured
The pages
Pret A Manger's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.