Brands over time

Deliciously Ella
over time

Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022

133 of Deliciously Ella's own blog posts, press releases and announcements, 2023 to 2026, measured sentence by sentence. How the writing has moved over the years, how it compares with 9 other food and drink brands, and what it sounds like in its own words.

Pages measured
133
Years covered
2023–26
Archived before ChatGPT
0
Blog · press
131 · 2

01 · Homepage

One capture a year

Deliciously Ella's homepage from 2012 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.

2026deliciouslyella.com12 Jun 2026
Deliciously Ella homepage, 12 Jun 2026

Screenshot of Deliciously Ella’s homepage (deliciouslyella.com) as archived by the Internet Archive on 12 Jun 2026. © Deliciously Ella or its licensors. Shown for comparison and review; not endorsed by Deliciously Ella.

Homepage

2026

“Better Health, through Delicious Food”

Page title

Deliciously Ella (UK) | Plant-Based & Vegan Food and Recipes

Open on the Internet Archive
  1. 2012Follow “Deliciously Ella”
  2. 2015Recipes View Recipes View All
  3. 2017TRY MAKING OUR ENERGY BALLS AT HOME
  4. 2022you are shopping the UK store
  5. 2024Delicious plant-based recipes
  6. 2026Better Health, through Delicious Food

13 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.

02 · Measures by year

How the writing moved

Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.

Sentence lengthAverage words per sentence.
5
10
15
Food avg 12.7
10.6
11.8
9.9
10.2
ChatGPT · Nov 2022
2015no pages
2016no pages
2017no pages
2018no pages
2019no pages
2020no pages
2021no pages
2022no pages
202358 pp
202441 pp
202516 pp
202618 pp
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
YearSentence lengthPages
202310.658
202411.841
20259.916
202610.218

Years with pages: 2023 (58), 2024 (41), 2025 (16), 2026 (18). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).

03 · Against its sector

Deliciously Ella among food and drink brands

Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.

  1. Em dashes

    53% more than its sector

    3.02 against a sector average of 1.97; 2nd highest of 7.

  2. Questions

    49% less than its sector

    1.8 against a sector average of 3.6; 2nd lowest of 7.

  3. "We"

    38% less than its sector

    29% against a sector average of 47%; lowest of 7.

Sentence length3rd lowest of 7
Deliciously Ella 10.8
8.420.8
Contractions2nd lowest of 7
Deliciously Ella 15.8
8.746.8
"You"Highest of 7
Deliciously Ella 63%
10%63%
"We"Lowest of 7
Deliciously Ella 29%
29%87%
Questions2nd lowest of 7
Deliciously Ella 1.8
0.89.0
Long words3rd highest of 7
Deliciously Ella 22%
16%29%
Em dashes2nd highest of 7
Deliciously Ella 3.02
0.394.05
AI-associated words2nd highest of 7
Deliciously Ella 1.17
0.181.61
Exclamations3rd highest of 7
Deliciously Ella 1.94
0.389.76
Page lengthHighest of 7
Deliciously Ella 1,158
3311,158

Pages measured: innocent 54 · Pret A Manger 5 · Greggs 63 · Nando's 184 · LEON 0 · wagamama 0 · itsu 129 · COOK 168 · GAIL's 15 · Deliciously Ella 133. Measures and method: SGR-010; the brand list and sectors come from SGR-009.

04 · Vocabulary

Words Deliciously Ella uses more than its peers

The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.

recipes158.4 vs 49.5
view101.8 vs 3.5
simple62.7 vs 8.6
creamy56.5 vs 7.3
recipe121.9 vs 46.9
salad75.0 vs 23.9
breakfast36.8 vs 5.5
body38.3 vs 1.5
feel31.3 vs 3.3
movement40.8 vs 1.0
minute30.8 vs 3.5
protein36.1 vs 7.5
Deliciously EllaSector peers

Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 133 pages. Product names and page furniture filtered automatically; list not yet reviewed.

05 · In its own words

What it sounded like

Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.

202328 Sep · Blog
“Want to sweat, strengthen and energise quickly with an at-home class? Then we’ve got what you need: These are simple, effective workouts that you can come back to time and time again. Perfect for before work when you’re short on time, but still want to tone up and get your body moving, or when you just don’t have time to fit in a visit to the gym.”
Our Favourite Strength Classes
202525 Apr · Blog
“We’ve all got them; half-used jars, forgotten tins, and the odd bag of lentils buried at the back of the cupboard. But these humble ingredients are often the key to some of the easiest, most satisfying meals - especially when the fridge is running low.”
18 Recipes To Help You Spring Clean Your Store Cupboard

06 · Every page

All 133 pages, by year

The full list behind every number above, with links to the live page or the archived copy. 133 count towards the measures. Pages with no reliable date count in the overall numbers but in no year.

202618 pages
202516 pages
202441 pages
202358 pages

07 · Method

How this was measured

The pages

Deliciously Ella's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.

The measures

Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.

What it cannot say

These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.

Sample sizes

Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.

Sentence length
Average words per sentence.
Sentence rhythm
How much sentence length varies (standard deviation over mean). Higher reads less even.
Contractions
Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
"You"
Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
"We"
Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
Questions
Question marks per 1,000 words.
Exclamations
Exclamation marks per 1,000 words.
Long words
Share of words with seven or more letters.
Em dashes
Em dashes per 1,000 words.
AI-associated words
Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
AI-era marketing words
Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
Quieter LLM-favoured words
Everyday words language models are known to over-use, per 1,000 words. A style measure only.
AI-associated sentence shapes
Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
Page length
Average words per page.

Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.