“Fancy yourself as a professional pumpkin carver? Then hop over to our Facebook page to enter our Pumpkin Carving Competition to win a £20 voucher. We will choose the best 5 attempts on the 31st October!”October 2016
COOK
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
168 of COOK's own blog posts, press releases and announcements, 2015 to 2024, measured sentence by sentence, 57 of them recovered from the Internet Archive. How the writing has moved over the years, how it compares with 9 other food and drink brands, and what it sounds like in its own words.
- Pages measured
- 168
- Years covered
- 2015–24
- Archived before ChatGPT
- 57
- Blog · press
- 160 · 8
01 · Homepage
One capture a year
COOK's homepage from 2003 to 2026, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of COOK’s homepage (cookfood.net) as archived by the Internet Archive on 18 Jun 2026. © COOK or its licensors. Shown for comparison and review; not endorsed by COOK.
Homepage
2026
“Award-Winning Frozen Meals & Puddings”
Page title
COOK | Frozen Ready Meals, Delivered Meals, Prepared Meal Delivery COOK
- 2005COOK Wins at The Grocer Gold Awards!
- 2008Ready meals made in our kitchen in Kent that really do taste homemade
- 2011Choose by Category
- 2013Join the Family...
- 2016Remarkable Food For Your Freezer, Made Like You Would At Home
- 2024Award-Winning Frozen Meals & Puddings
24 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2015 | 10.6 | 9 |
| 2016 | 8.3 | 5 |
| 2017 | 8.7 | 10 |
| 2018 | 7.5 | 10 |
| 2019 | 8.8 | 1 |
| 2020 | 9.6 | 5 |
| 2021 | 9.3 | 6 |
| 2022 | 8.8 | 6 |
| 2023 | 8.5 | 1 |
| 2024 | 9.5 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2015 | 0.82 | 9 |
| 2016 | 0.85 | 5 |
| 2017 | 0.84 | 10 |
| 2018 | 0.91 | 10 |
| 2019 | 0.98 | 1 |
| 2020 | 0.82 | 5 |
| 2021 | 0.79 | 6 |
| 2022 | 0.90 | 6 |
| 2023 | 0.90 | 1 |
| 2024 | 0.96 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2015 | 18.7 | 9 |
| 2016 | 16.2 | 5 |
| 2017 | 21.1 | 10 |
| 2018 | 18.4 | 10 |
| 2019 | 10.0 | 1 |
| 2020 | 20.0 | 5 |
| 2021 | 17.4 | 6 |
| 2022 | 10.0 | 6 |
| 2023 | 11.1 | 1 |
| 2024 | 11.7 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2015 | 36% | 9 |
| 2016 | 37% | 5 |
| 2017 | 52% | 10 |
| 2018 | 54% | 10 |
| 2019 | 58% | 1 |
| 2020 | 59% | 5 |
| 2021 | 45% | 6 |
| 2022 | 60% | 6 |
| 2023 | 56% | 1 |
| 2024 | 67% | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2015 | 45% | 9 |
| 2016 | 50% | 5 |
| 2017 | 43% | 10 |
| 2018 | 43% | 10 |
| 2019 | 37% | 1 |
| 2020 | 36% | 5 |
| 2021 | 49% | 6 |
| 2022 | 41% | 6 |
| 2023 | 44% | 1 |
| 2024 | 33% | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2015 | 2.3 | 9 |
| 2016 | 2.5 | 5 |
| 2017 | 0.8 | 10 |
| 2018 | 0.5 | 10 |
| 2019 | 0.0 | 1 |
| 2020 | 1.8 | 5 |
| 2021 | 0.4 | 6 |
| 2022 | 0.0 | 6 |
| 2023 | 0.0 | 1 |
| 2024 | 0.3 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2015 | 8.04 | 9 |
| 2016 | 6.58 | 5 |
| 2017 | 9.60 | 10 |
| 2018 | 10.14 | 10 |
| 2019 | 7.14 | 1 |
| 2020 | 7.59 | 5 |
| 2021 | 8.55 | 6 |
| 2022 | 4.25 | 6 |
| 2023 | 3.65 | 1 |
| 2024 | 5.61 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Long words | Pages |
|---|---|---|
| 2015 | 20% | 9 |
| 2016 | 20% | 5 |
| 2017 | 19% | 10 |
| 2018 | 20% | 10 |
| 2019 | 18% | 1 |
| 2020 | 17% | 5 |
| 2021 | 18% | 6 |
| 2022 | 15% | 6 |
| 2023 | 15% | 1 |
| 2024 | 19% | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2015 | 0.77 | 9 |
| 2016 | 2.04 | 5 |
| 2017 | 0.09 | 10 |
| 2018 | 0.97 | 10 |
| 2019 | 0.00 | 1 |
| 2020 | 1.72 | 5 |
| 2021 | 0.99 | 6 |
| 2022 | 1.38 | 6 |
| 2023 | 1.22 | 1 |
| 2024 | 0.99 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2015 | 0.31 | 9 |
| 2016 | 0.53 | 5 |
| 2017 | 0.36 | 10 |
| 2018 | 0.00 | 10 |
| 2019 | 0.00 | 1 |
| 2020 | 0.00 | 5 |
| 2021 | 0.00 | 6 |
| 2022 | 0.36 | 6 |
| 2023 | 0.00 | 1 |
| 2024 | 1.08 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2015 | 0.31 | 9 |
| 2016 | 0.53 | 5 |
| 2017 | 0.36 | 10 |
| 2018 | 0.00 | 10 |
| 2019 | 0.00 | 1 |
| 2020 | 0.00 | 5 |
| 2021 | 0.00 | 6 |
| 2022 | 0.36 | 6 |
| 2023 | 0.00 | 1 |
| 2024 | 0.73 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2015 | 1.26 | 9 |
| 2016 | 0.88 | 5 |
| 2017 | 0.66 | 10 |
| 2018 | 1.41 | 10 |
| 2019 | 1.43 | 1 |
| 2020 | 0.00 | 5 |
| 2021 | 0.16 | 6 |
| 2022 | 0.00 | 6 |
| 2023 | 0.00 | 1 |
| 2024 | 0.00 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2015 | 0.50 | 9 |
| 2016 | 0.36 | 5 |
| 2017 | 0.48 | 10 |
| 2018 | 0.63 | 10 |
| 2019 | 0.00 | 1 |
| 2020 | 0.16 | 5 |
| 2021 | 0.15 | 6 |
| 2022 | 0.00 | 6 |
| 2023 | 0.00 | 1 |
| 2024 | 0.00 | 4 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2015 | 850 | 9 |
| 2016 | 617 | 5 |
| 2017 | 443 | 10 |
| 2018 | 506 | 10 |
| 2019 | 700 | 1 |
| 2020 | 756 | 5 |
| 2021 | 602 | 6 |
| 2022 | 887 | 6 |
| 2023 | 823 | 1 |
| 2024 | 719 | 4 |
Years with pages: 2015 (9), 2016 (5), 2017 (10), 2018 (10), 2019 (1), 2020 (5), 2021 (6), 2022 (6), 2023 (1), 2024 (4). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Against its sector
COOK among food and drink brands
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
Em dashes
64% less than its sector
0.71 against a sector average of 1.97; 2nd lowest of 7.
Sentence length
34% less than its sector
8.4 against a sector average of 12.7; lowest of 7.
Questions
27% less than its sector
2.6 against a sector average of 3.6; mid-table, 4th of 7.
Pages measured: innocent 54 · Pret A Manger 5 · Greggs 63 · Nando's 184 · LEON 0 · wagamama 0 · itsu 129 · COOK 168 · GAIL's 15 · Deliciously Ella 133. Measures and method: SGR-010; the brand list and sectors come from SGR-009.
04 · Vocabulary
Words COOK uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
please137.0 vs 5.6
blocked80.7 vs 3.9
check65.7 vs 5.3
box68.4 vs 1.8
address59.2 vs 2.7
news56.3 vs 4.5
christmas52.0 vs 2.2
stuff49.1 vs 2.2
offers48.4 vs 2.0
fun50.1 vs 4.5
enter59.9 vs 0.8
posted43.7 vs 3.7
COOKSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 168 pages. Product names and page furniture filtered automatically; list not yet reviewed.
05 · In its own words
What it sounded like
Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.
“For the good home chef, one of the benefits of a COOK main course is that it frees up time to focus on those little extras that can really transform a meal. Here are three terrific accompaniments for our Moroccan-inspired dishes.”February 2018
“Jamie is a chef who’s been with COOK for years. What he doesn’t know about batch cooking isn’t worth knowing. Here are his tips for turning what’s knocking around your fridge into delicious family meals. If you’re looking for a veggie recipes, check out the one for our Chickpea Curry.”The COOK Guide to Casseroles
“COOK meals are perfect for when you fancy a night off cooking … something even the most passionate home cook needs now and again. But if you'd prefer to make it yourself, our recipe for a 2 portion is below. As freezer connoisseurs we'd always recommend batch cooking for the absolute best value recipe - scroll to the end for some tips.”Lasagne Al Forno Recipe COOK
“Saturday 17th February is Random Act Of Kindness Day – yes, the mere fact it exists shows we need to work much harder on Kurt Vonnegut’s simple rule. And yet kindness is all around us if we look for it.”Random Acts Of Kindness
“This year’s results are in and the Guild of Fine Food has announced the winners of the 2025 Great Taste Awards. Every year, a group of restauranteurs, chefs, food writers and critics try the best of British food and judge it on one criteria only: taste.”Great Taste Awards 2025
06 · Every page
All 191 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 168 count towards the measures; the rest were not measured (22 mostly short lines (lists, tables, link pages) rather than prose, 1 under 150 words of text). Pages with no reliable date count in the overall numbers but in no year.
20244 pages
- Christmas Leftover Pie Recipe1 Oct 2024 · blog · 723 words
- Christmas Leftover Turkey Pho Recipe1 Oct 2024 · blog · 756 words
- Christmas Leftover Turkey Curry Recipe1 Oct 2024 · blog · 780 words
- Leftover Mince Pie Ice Cream Recipe1 Oct 2024 · blog · 618 words
20231 page
- Chilli con Carne Recipe COOK1 Jan 2023 · blog · 823 words
20226 pages
- Beef Bourguignon Recipe COOK1 Oct 2022 · blog · 838 words
- Classic Fish Pie Recipe COOK1 Sep 2022 · blog · 889 words
- Lasagne Al Forno Recipe COOK1 Sep 2022 · blog · 950 words
- Roasted Vegetable Lasagne Recipe COOK1 Sep 2022 · blog · 1,007 words
- Smoked Haddock & Bacon Gratin Recipe COOK1 Sep 2022 · blog · 930 words
- Hot Cross Bun Recipe25 Mar 2022 · blog · 706 words · archived
20216 pages
- Jamie’s Top Three Turkey Tips17 Dec 2021 · blog · 318 words · archived
- Hasselback Potatoes with the new COOK Scottish Salmon with Tomatoes & Pine Nuts13 May 2021 · blog · 571 words · archived
- It takes two, baby23 Feb 2021 · blog · 1,062 words · archived
- COOK Virtual Lunch Sept 21 recipes2021 · blog · 593 words
- September 20212021 · blog · 395 words · archived
- Best Companies Awards Ceremony 20212021 · blog · 674 words · archived
20205 pages
- Stewed Apple Recipe22 Oct 2020 · blog · 585 words · archived
- Friday 26th June: National Cream Tea Day26 Jun 2020 · blog · 829 words · archived
- The COOK Guide to Casseroles23 Mar 2020 · blog · 1,264 words · archived
- Tina's Top Tips12 Feb 2020 · blog · 644 words · archived
- December 20202020 · blog · 456 words · archived
20191 page
- Beetroot Bourguignon Recipe1 Jul 2019 · blog · 700 words · archived
201810 pages
- Our Roasted Vegetable & Chickpea Curry Recipe4 Jun 2018 · blog · 693 words · archived
- How to Make Our Shortcrust Pastry14 Mar 2018 · blog · 339 words · archived
- The Results Are In!1 Mar 2018 · blog · 586 words · archived
- Adding Magic to Your Moroccan Menu19 Feb 2018 · blog · 470 words · archived
- December 20182018 · blog · 458 words · archived
- January 20182018 · blog · 693 words · archived
- November 20182018 · blog · 549 words · archived
- October 20182018 · blog · 348 words · archived
- February 20182018 · blog · 422 words · archived
- September 20182018 · blog · 497 words · archived
201710 pages
- Pumpkin Recipes21 Oct 2017 · blog · 615 words · archived
- Pumpkin Carving21 Oct 2017 · blog · 264 words · archived
- Caesar Salad17 Jul 2017 · blog · 437 words · archived
- Sunshine Pineapple Relish14 Jun 2017 · blog · 255 words · archived
- The Team Speaks!4 Apr 2017 · blog · 1,131 words · archived
- The Perfect Moroccan Feast28 Mar 2017 · blog · 481 words · archived
- COOK Turns Twenty28 Mar 2017 · blog · 277 words · archived
- This Week’s Dish of the Dale: Goan Chicken Curry21 Mar 2017 · blog · 357 words · archived
- Have You Got One Of Our Smoked Haddock & Leek Risottos15 Feb 2017 · blog · 181 words · archived
- Lentils with Spinach Spiced with Turmeric10 Jan 2017 · blog · 430 words · archived
20165 pages
- Beef Bourguignon Recipe30 Sep 2016 · blog · 552 words · archived
- Co-Founder Ed Looks Back on Meat Free May31 May 2016 · blog · 786 words · archived
- Turn Your Dreams Into Reality12 Jan 2016 · blog · 749 words · archived
- February 20162016 · blog · 447 words · archived
- October 20162016 · blog · 550 words · archived
20159 pages
- How To Videos17 Dec 2015 · blog · 499 words · archived
- The Righteous Ready Meal...COOK at the BCorp UK Launch25 Sep 2015 · announcement · 1,060 words · archived
- So how did we balance six scoops of ice cream on top of each other for the cover of our summer menu? Here’s how ….13 Aug 2015 · blog · 326 words · archived
- Q&A with Elvis & Kresseby Jul 2015 · blog · 753 words · archived
- Introducing Dale: The Story Of COOK, From Co-Founder Edwardby Apr 2015 · announcement · 367 words · archived
- Disappearing Cauliflower Couscousby Feb 2015 · blog · 534 words · archived
- Feel Good Diet Club2015 · blog · 2,704 words · archived
- 2015 Weigh in2015 · blog · 431 words · archived
- February 20152015 · blog · 977 words · archived
In the overall numbers, no year111 pages
- Takeaway and … wine?1 Oct 2026 · blog · 219 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- For Those Who Like to Tinker ...12 Aug 2026 · blog · 253 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- News from the Farm21 Jul 2026 · press · 209 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Kid’s Cooking18 Jun 2026 · blog · 225 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Paneer Masala and Chive Chapatis Recipe18 Jun 2026 · blog · 240 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Mega Monster Mac and Cheese Recipe18 Jun 2026 · blog · 211 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Rockin' Ramen Recipe18 Jun 2026 · blog · 261 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Choosing the Harder Path11 Mar 2026 · blog · 242 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- It Runs in the Family11 Mar 2026 · blog · 267 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Shortcrust Pastry Recipe18 Feb 2026 · blog · 238 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Supporting Families Through Incurable Cancer: The Ruth Strauss Foundation18 Feb 2026 · blog · 239 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Our January Menu is here!7 Jan 2026 · blog · 220 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Great Taste Awards 202522 Oct 2025 · blog · 233 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- From Field to Fork: How More Nature-Friendly Beef Made It Into Our Lasagne9 Sep 2025 · blog · 232 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Our Autumn Menu is here!8 Sep 2025 · blog · 227 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Less & Better Meat30 Aug 2025 · blog · 240 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Home of Britain's Best Cheddar31 Jul 2025 · blog · 266 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Secret’s in the Pastry27 Jun 2025 · blog · 267 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- World Bee Day 202515 May 2025 · blog · 212 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Sauce (and Salads) of all Happiness2 May 2025 · blog · 222 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Asian Ingredients 1017 Apr 2025 · blog · 228 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Easter Dessert Ideas27 Mar 2025 · blog · 204 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Many Meals of Mother’s Day27 Mar 2025 · blog · 218 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Robin’s Secret Ingredient: A Passion for Food and Words20 Feb 2025 · blog · 226 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Spice Up Your New Year25 Oct 2024 · blog · 258 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Christmas Eve Dinner Ideas 202424 Oct 2024 · blog · 246 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- New Year’s Eve Menu21 Oct 2024 · blog · 244 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- To whet your apple-tite: our Bramley apple blog… COOK17 Oct 2024 · blog · 254 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Shaved fennel, chicory and apple salad recipe4 Oct 2024 · blog · 228 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Christmas Menu15 Sep 2024 · blog · 223 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Venison en Croute COOK11 Sep 2024 · blog · 231 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Festive Nibbles11 Sep 2024 · blog · 237 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Duck & Venison Pithivier Pie COOK11 Sep 2024 · blog · 260 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Christmas Starter Suggestions COOK11 Sep 2024 · blog · 213 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Download COOK Autumn Menu30 Aug 2024 · blog · 222 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Great Taste Awards 20241 Aug 2024 · blog · 235 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- A Visit to Paletas20 Jun 2024 · blog · 220 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Barbecue Season30 May 2024 · blog · 222 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Hope Farm Statement14 May 2024 · blog · 193 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Three ways with our Side of Scottish Salmon10 May 2024 · blog · 188 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How To Best Manage Your Sub-Zero Space28 Apr 2024 · blog · 231 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Freeze This, Not That25 Apr 2024 · blog · 216 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The Freezer is Officially Cool Again25 Apr 2024 · blog · 208 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Leading the Way14 Mar 2024 · blog · 235 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The power of B Corp...14 Mar 2024 · blog · 229 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Random Acts Of Kindness16 Feb 2024 · blog · 335 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Download COOK January Menu4 Jan 2024 · blog · 219 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Canape Calculator16 Nov 2023 · blog · 257 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- How to COOK Our Stress-Free Christmas Lunch11 Oct 2023 · blog · 544 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Freezer Jenga: How to fit a Christmas Dinner Bundle into a freezer drawer22 Sep 2023 · blog · 203 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Coronation Colour In Bunting!27 Apr 2023 · blog · 219 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Coronation Wordsearch!27 Apr 2023 · blog · 212 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Better Business Act 10125 Apr 2023 · blog · 518 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Colouring-In for Easter Egg Hunts6 Apr 2023 · blog · 229 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The First COOK Menu30 Mar 2023 · blog · 232 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Beef Stroganoff Recipe9 Jan 2023 · blog · 653 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Meatballs in a Rustic Tomato Sauce Recipe9 Jan 2023 · blog · 824 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Moroccan Spiced Lamb Tagine Recipe9 Jan 2023 · blog · 632 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Lamb Moussaka Recipe7 Oct 2022 · blog · 826 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Chicken Alexander Recipe14 Sep 2022 · blog · 865 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Cheats Guide to Grub in the Garden – COOK style!28 May 2022 · blog · 193 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Jubilee Colour-in Bunting26 May 2022 · blog · 214 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Royal Reward for COOK’S Raw Talents14 May 2022 · blog · 319 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Sweet Potato and Peanut Butter Curry Recipe4 Mar 2022 · blog · 189 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Easy recipe for polenta mash15 Nov 2021 · blog · 398 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Top Tips for a Valentine’s Day Dinner at Home27 Jan 2021 · blog · 435 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- A Minute With…21 Jan 2019 · blog · 409 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Turkey supplier22 Dec 2018 · blog · 403 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Hello Winchester!7 Sep 2018 · blog · 304 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- COOK Clapham Levels Up!4 Sep 2017 · blog · 329 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Product Recall: Spanish Chicken With Patatas Bravas22 Jun 2017 · blog · 188 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- New Core Packaging COOK14 Sep 2016 · blog · 502 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- The B Corp movement is officially launching in the UK today, Thursday 24th September. COOK24 Sep 2015 · blog · 991 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Stress Free Christmas Lunch - Reviews3 Dec 2014 · blog · 528 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Your Salvation!18 Nov 2014 · blog · 392 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- How to Make A Simple Tomato Relish: Recipe30 May 2014 · blog · 294 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Diet Tips: Substitute Courgette For Spaghetti COOK24 Jan 2014 · blog · 525 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Low Calorie Lamb Tagine17 Jan 2014 · blog · 658 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Beef Bourguignon Served With Bread Dumplings COOK17 Jan 2014 · blog · 380 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Oat So Tasty! Recipes For Hearty And Healthy Breakfasts COOK2 Jan 2014 · blog · 678 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Superfood Smoothie, With BlueBerries, Banana And Oats COOK1 Jan 2014 · blog · 381 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Huntsman's Chicken Recipe And Video28 Oct 2013 · blog · 588 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- COOK: 87th Best Company to Work For20 Apr 2013 · blog · 546 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Mince Pies in Home & Garden Magazine21 Nov 2012 · blog · 278 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Hello Muswell Hill!6 Nov 2012 · blog · 602 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Co-Founder Dale dresses up as Douglas Bader to cook our Steak and Spitfire Ale Pie5 Sep 2012 · blog · 431 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- How To: COOK our new Beef Bourguignon27 Aug 2012 · blog · 810 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- How to: make Aubergine crisps3 Jun 2012 · blog · 393 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- A remarkable special night in..8 Oct 2010 · press · 460 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Poetry Competition15 Sep 2010 · press · 332 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Special Nights In15 Sep 2010 · press · 688 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- COOK to open in Cheltenham28 Apr 2010 · blog · 300 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Tasting Evenings28 Apr 2008 · blog · 407 words · archivedDated before 2015: in the overall numbers; the year charts start at 2015
- Contact the COOK Food Press Office COOKundated · press · 422 wordsNo date found: in the overall numbers, not in any year
- News from the Farm COOKundated · press · 297 wordsNo date found: in the overall numbers, not in any year
- A guide for sustainable Christmas gifting COOKundated · blog · 1,800 wordsNo date found: in the overall numbers, not in any year
- Cheesy Corny Sunshine Scones Recipe COOKundated · blog · 715 wordsNo date found: in the overall numbers, not in any year
- Christmas Leftover Winter Coleslaw Recipeundated · blog · 606 wordsNo date found: in the overall numbers, not in any year
- Christmas Leftover Brussel Sprout Coleslaw Recipeundated · blog · 558 wordsNo date found: in the overall numbers, not in any year
- Christmas Leftover Bubble and Squeak Recipeundated · blog · 676 wordsNo date found: in the overall numbers, not in any year
- Getting the most out of your Rosemary & Sage Porchetta COOKundated · blog · 609 wordsNo date found: in the overall numbers, not in any year
- Panzanella Salad Recipe COOKundated · blog · 460 wordsNo date found: in the overall numbers, not in any year
- Life Changing Meals COOKundated · blog · 363 wordsNo date found: in the overall numbers, not in any year
- Leftover Christmas Vegetable Pasty Recipeundated · blog · 724 wordsNo date found: in the overall numbers, not in any year
- Christmas Leftover Recipes COOKundated · blog · 1,426 wordsNo date found: in the overall numbers, not in any year
- Getting the most out of your COOK Beef Wellington COOKundated · blog · 769 wordsNo date found: in the overall numbers, not in any year
- Moroccan Flatbread Recipe COOKundated · blog · 550 wordsNo date found: in the overall numbers, not in any year
- Leftover Panettone Recipeundated · blog · 570 wordsNo date found: in the overall numbers, not in any year
- Chicken, Ham & Leek Pie Recipe COOKundated · blog · 829 wordsNo date found: in the overall numbers, not in any year
- Halloumi Coleslaw Recipe COOKundated · blog · 517 wordsNo date found: in the overall numbers, not in any year
- Life is Sweets COOKundated · blog · 881 wordsNo date found: in the overall numbers, not in any year
Not measured23 pages
- Product Recall: Chicken Ramen25 Jul 2025 · blog · 187 wordsMostly short lines (lists, tables, link pages) rather than prose
- Healthy Eating Ideas16 Jan 2025 · blog · 184 wordsMostly short lines (lists, tables, link pages) rather than prose
- Life is Sweets30 Nov 2023 · blog · 186 wordsMostly short lines (lists, tables, link pages) rather than prose
- A Visit to Barber’s7 Nov 2023 · blog · 186 wordsMostly short lines (lists, tables, link pages) rather than prose
- 2023 Great Taste Awards2 Sep 2023 · blog · 186 wordsMostly short lines (lists, tables, link pages) rather than prose
- Provenance Potatoes15 Aug 2023 · blog · 184 wordsMostly short lines (lists, tables, link pages) rather than prose
- The COOK Guide to Batch Cooking27 Jan 2023 · blog · 193 wordsMostly short lines (lists, tables, link pages) rather than prose
- RAW Talent Behind Bars2 Dec 2022 · blog · 186 wordsMostly short lines (lists, tables, link pages) rather than prose
- Cottage Pie Recipe5 Oct 2022 · blog · 185 wordsMostly short lines (lists, tables, link pages) rather than prose
- Purpose Report 202227 Aug 2022 · blog · 185 wordsMostly short lines (lists, tables, link pages) rather than prose
- Be More Herbivore13 May 2022 · blog · 186 wordsMostly short lines (lists, tables, link pages) rather than prose
- 2022 Great Taste Award Winners2022 · blog · 187 wordsMostly short lines (lists, tables, link pages) rather than prose
- Cooking a Christmas Turkey at Easter?31 Mar 2021 · blog · 364 wordsMostly short lines (lists, tables, link pages) rather than prose
- December 20212021 · blog · 269 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Product Recall: Quiche Lorraine21 Dec 2018 · blog · 186 wordsMostly short lines (lists, tables, link pages) rather than prose
- Christmas Opening Times18 Dec 2018 · blog · 184 wordsMostly short lines (lists, tables, link pages) rather than prose
- Product Recall: Chilli Con Veggie14 Jul 2017 · blog · 185 wordsMostly short lines (lists, tables, link pages) rather than prose
- Annual Pumpkin Carving Competition28 Oct 2016 · blog · 175 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- Casseroles for a Crowd COOK10 Oct 2016 · blog · 189 wordsMostly short lines (lists, tables, link pages) rather than prose
- Pretty Pots For One5 Jan 2016 · blog · 280 words · archivedMostly short lines (lists, tables, link pages) rather than prose
- COOK For A Crowd: A Little Stress-Free Guide For Entertainingby Jun 2015 · blog · 144 words · archivedUnder 150 words of text: too short to measure
- Christmas 14 COOKbook Preview16 Oct 2014 · blog · 187 wordsMostly short lines (lists, tables, link pages) rather than prose
- 50 Uses of Ham COOKundated · blog · 511 wordsMostly short lines (lists, tables, link pages) rather than prose
07 · Method
How this was measured
The pages
COOK's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.