Brands over time

easyJet
over time

Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022

23 of easyJet's own blog posts, press releases and announcements, 2015 to 2026, measured sentence by sentence. How the writing has moved over the years, how it compares with 9 other travel brands, and what it sounds like in its own words.

Pages measured
23
Years covered
2015–26
Archived before ChatGPT
0
Blog · press
0 · 23

23 pages only. The writing numbers on this page are context, not findings: there are no sector rankings or comparisons below 30 pages.

01 · Homepage

One capture a year

easyJet's homepage from 2000 to 2025, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.

2025easyjet.com1 Jul 2025
easyJet homepage, 1 Jul 2025

Screenshot of easyJet’s homepage (easyjet.com) as archived by the Internet Archive on 1 Jul 2025. © easyJet or its licensors. Shown for comparison and review; not endorsed by easyJet.

Homepage

2025

“SAVINGS END INSale has ended”

Page title

easyJet | Flights & holidays ✈️ Book low-cost airline tickets

Open on the Internet Archive
  1. 2008Book cheap flights, hotels and car hire online with easyJet
  2. 2013Need a hotel?
  3. 2015The small print
  4. 2019Flights & hotel
  5. 2022Package holidays at unbeatable prices
  6. 2025SAVINGS END INSale has ended

19 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.

02 · Measures by year

How the writing moved

Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.

Sentence lengthAverage words per sentence.
5
10
15
Travel avg 12.6
11.7
9.7
10.7
14.6
14.4
ChatGPT · Nov 2022
20152 pp
20161 pp
20171 pp
2018no pages
2019no pages
2020no pages
2021no pages
2022no pages
2023no pages
2024no pages
20251 pp
20262 pp
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
YearSentence lengthPages
201511.72
20169.71
201710.71
202514.61
202614.42

Years with pages: 2015 (2), 2016 (1), 2017 (1), 2025 (1), 2026 (2). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).

03 · Against its sector

easyJet among travel brands

Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. easyJet has fewer than 30, so it is placed for context but not ranked. Select a dot to open that brand.

Sentence length
easyJet 12.4
11.713.5
Contractions
easyJet 9.6
3.720.4
"You"
easyJet 46%
21%52%
"We"
easyJet 52%
41%64%
Questions
easyJet 1.0
0.74.2
Long words
easyJet 30%
24%34%
Em dashes
easyJet 1.00
0.795.40
AI-associated words
easyJet 0.15
0.153.44
Exclamations
easyJet 0.05
0.052.48
Page length
easyJet 1,242
7021,385

Pages measured: British Airways 16 · easyJet 23 · Ryanair 0 · Jet2 118 · Virgin Atlantic 77 · TUI 189 · Loganair 1 · Trainline 34 · National Express 1 · Eurostar 0. Measures and method: SGR-010; the brand list and sectors come from SGR-009.

04 · In its own words

What it sounded like

Openings of real pages, quoted word for word, oldest first. Each links to the page, or to the Internet Archive’s copy when it has gone.

201615 Dec · Press
“Hoje em dia, apenas 3% do número total de pilotos em companhias de aviação comerciais são mulheres*, e apenas 450 alcançaram o posto de comandante – o que significa que todas as comandantes podiam encher apenas um avião A380.”
easyJet duplica o número de admissões de mulheres piloto
201723 Mar · Press
“È dunque tempo di prenotare: Londra, Copenaghen, Madrid, Cracovia e tante altre destinazioni del network in tutta Europa si possono raggiungere in breve tempo e sono dunque l’ideale non solo per trascorrere una vacanza ma anche più semplicemente per un city break o un week end lontano da casa.”
L’inverno è alle porte con easyJet
20207 Dec · Press
“If you disable them some bits of functionality might not work, for example, our maps or embedded videos from third parties. Turning this off also stops us from recommending deals specific to you when you’re on our site.”
easyJet appoints new Chief Commercial Officer
20207 Dec · Press
“If you disable them some bits of functionality might not work, for example, our maps or embedded videos from third parties. Turning this off also stops us from recommending deals specific to you when you’re on our site.”
easyJet appoints new Chief Commercial Officer
202528 Oct · Press
“easyJet holidays has today launched its Summer 2027 season, offering thousands of bestselling hotels to popular sunshine destinations including Dalaman, Cyprus, Hurghada, and Costa Blanca, alongside brilliant summer cities such as Barcelona, Lisbon and Rome.”
Summer 2027 holidays

05 · Every page

All 23 pages, by year

The full list behind every number above, with links to the live page or the archived copy. 23 count towards the measures. Pages with no reliable date count in the overall numbers but in no year.

20262 pages
20251 page
20171 page
20161 page
20152 pages
In the overall numbers, no year16 pages

06 · Method

How this was measured

The pages

easyJet's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.

The measures

Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.

What it cannot say

These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.

Sample sizes

Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.

Sentence length
Average words per sentence.
Sentence rhythm
How much sentence length varies (standard deviation over mean). Higher reads less even.
Contractions
Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
"You"
Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
"We"
Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
Questions
Question marks per 1,000 words.
Exclamations
Exclamation marks per 1,000 words.
Long words
Share of words with seven or more letters.
Em dashes
Em dashes per 1,000 words.
AI-associated words
Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
AI-era marketing words
Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
Quieter LLM-favoured words
Everyday words language models are known to over-use, per 1,000 words. A style measure only.
AI-associated sentence shapes
Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
Page length
Average words per page.

Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.