Neal's Yard Remedies
over time
Every year keeps its colour across every chart.│ ChatGPT, 30 Nov 2022
121 of Neal's Yard Remedies's own blog posts, press releases and announcements, 2022 to 2025, measured sentence by sentence. How the writing has moved over the years, how it compares with 8 other beauty brands, and what it sounds like in its own words.
- Pages measured
- 121
- Years covered
- 2022–25
- Archived before ChatGPT
- 0
- Blog · press
- 116 · 5
01 · Homepage
One capture a year
Neal's Yard Remedies's homepage from 2000 to 2025, closest to 1 July, from the Internet Archive. Pick a year or press play. Each headline is quoted from its capture and links to the archived copy.
Screenshot of Neal's Yard Remedies’s homepage (nealsyardremedies.com) as archived by the Internet Archive on 30 Jun 2025. © Neal's Yard Remedies or its licensors. Shown for comparison and review; not endorsed by Neal's Yard Remedies.
Homepage
2025
“Buy now. Pay with Klarna at your own pace.”
Page title
Natural & organic skin care beauty products UK | Neal's Yard Remedies
- 2022Added to your basket
- 2025Buy now. Pay with Klarna at your own pace.
10 captures. Screenshots are rendered from the archive and can pull in images archived later than the page itself; dates come from the capture. Years without a capture are greyed out in the strip.
02 · Measures by year
How the writing moved
Every year’s pages, averaged. Pick a measure. Hatched bars rest on fewer than 10 pages: context, not a finding. The page count sits under each year.
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence length | Pages |
|---|---|---|
| 2022 | 8.0 | 1 |
| 2023 | 12.1 | 1 |
| 2024 | 11.1 | 1 |
| 2025 | 10.0 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Sentence rhythm | Pages |
|---|---|---|
| 2022 | 0.91 | 1 |
| 2023 | 0.87 | 1 |
| 2024 | 0.90 | 1 |
| 2025 | 0.86 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Contractions | Pages |
|---|---|---|
| 2022 | 17.0 | 1 |
| 2023 | 20.5 | 1 |
| 2024 | 19.4 | 1 |
| 2025 | 13.9 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "You" | Pages |
|---|---|---|
| 2022 | 42% | 1 |
| 2023 | 17% | 1 |
| 2024 | 26% | 1 |
| 2025 | 24% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | "We" | Pages |
|---|---|---|
| 2022 | 56% | 1 |
| 2023 | 81% | 1 |
| 2024 | 72% | 1 |
| 2025 | 68% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Questions | Pages |
|---|---|---|
| 2022 | 4.5 | 1 |
| 2023 | 2.0 | 1 |
| 2024 | 2.5 | 1 |
| 2025 | 2.8 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Exclamations | Pages |
|---|---|---|
| 2022 | 0.00 | 1 |
| 2023 | 0.00 | 1 |
| 2024 | 0.00 | 1 |
| 2025 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
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| Year | Long words | Pages |
|---|---|---|
| 2022 | 29% | 1 |
| 2023 | 27% | 1 |
| 2024 | 31% | 1 |
| 2025 | 28% | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Em dashes | Pages |
|---|---|---|
| 2022 | 2.25 | 1 |
| 2023 | 2.05 | 1 |
| 2024 | 5.63 | 1 |
| 2025 | 6.95 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated words | Pages |
|---|---|---|
| 2022 | 2.25 | 1 |
| 2023 | 2.05 | 1 |
| 2024 | 1.88 | 1 |
| 2025 | 2.08 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-era marketing words | Pages |
|---|---|---|
| 2022 | 2.25 | 1 |
| 2023 | 2.05 | 1 |
| 2024 | 1.88 | 1 |
| 2025 | 2.08 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Quieter LLM-favoured words | Pages |
|---|---|---|
| 2022 | 0.00 | 1 |
| 2023 | 1.02 | 1 |
| 2024 | 1.25 | 1 |
| 2025 | 1.39 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | AI-associated sentence shapes | Pages |
|---|---|---|
| 2022 | 0.00 | 1 |
| 2023 | 1.00 | 1 |
| 2024 | 0.00 | 1 |
| 2025 | 0.00 | 1 |
10 or more pagesFewer than 10 pages: context, not a findingSector averageChatGPT released
Show as a table
| Year | Page length | Pages |
|---|---|---|
| 2022 | 889 | 1 |
| 2023 | 977 | 1 |
| 2024 | 1,600 | 1 |
| 2025 | 1,439 | 1 |
Years with pages: 2022 (1), 2023 (1), 2024 (1), 2025 (1). Dates come from page metadata, structured data, the URL, or the month a page was first archived (a latest possible date).
03 · Against its sector
Neal's Yard Remedies among beauty brands
Each dot is one brand’s mean across all its measured pages; the tick is the sector average. Only brands with 10 or more measured pages are shown or counted. Select a dot to open that brand.
"We"
89% more than its sector
60% against a sector average of 31%; highest of 9.
"You"
42% less than its sector
33% against a sector average of 57%; lowest of 9.
Contractions
20% more than its sector
16.3 against a sector average of 13.6; 3rd highest of 9.
Pages measured: Boots 46 · The Body Shop 75 · Cult Beauty 134 · LOOKFANTASTIC 132 · Space NK 132 · Neal's Yard Remedies 121 · Molton Brown 37 · The INKEY List 100 · Bulldog Skincare 99. Measures and method: SGR-010; this sector and its brands were added by Brands over time, measured exactly as the studies measured theirs. Sector averages and ranks cover every brand in the sector on this site.
04 · Vocabulary
Words Neal's Yard Remedies uses more than its peers
The words this brand reaches for more often than the rest of its sector. This is subject matter more than voice.
organic98.7 vs 2.1
ethical58.8 vs 1.5
wild48.4 vs 0.9
certified74.5 vs 0.5
neutral37.9 vs 0.8
balance28.7 vs 1.9
lovely33.8 vs 0.6
rose32.5 vs 3.6
wellbeing25.1 vs 1.1
animals28.7 vs 0.6
cruelty28.6 vs 0.6
tea28.5 vs 3.4
Neal's Yard RemediesSector peers
Uses per 10,000 words, ranked by weighted log-odds (Monroe et al. 2008) across 121 pages. Checked for product names and page furniture.
05 · Every page
All 140 pages, by year
The full list behind every number above, with links to the live page or the archived copy. 121 count towards the measures; the rest were not measured (19 mostly short lines (lists, tables, link pages) rather than prose). Pages with no reliable date count in the overall numbers but in no year.
20251 page
- Christmas Gift Guide 20252025 · blog · 1,439 words
20241 page
- The nature of giving: our 2024 festive gift guide2024 · blog · 1,600 words
20231 page
- Planet Ocean: Tides Are Changing2023 · blog · 977 words
20221 page
- Your guide to our Summer Sale 20222022 · blog · 889 words
In the overall numbers, no year117 pages
- Persistence Prevails: A Landmark Win for Bees23 Jan 2025 · blog · 835 wordsDate only from the page text, not metadata, URL or archive capture: in the overall numbers, not placed in a year
- Boost skin’s natural beauty: Introducing our NEW Skincare Boostersundated · announcement · 989 wordsNo date found: in the overall numbers, not in any year
- Introducing our new Women’s Balance Balmundated · announcement · 1,124 wordsNo date found: in the overall numbers, not in any year
- The Christmas Gift Guideundated · announcement · 892 wordsNo date found: in the overall numbers, not in any year
- Introducing… Frankincense Intense™ Age-Defying Overnight Maskundated · announcement · 1,007 wordsNo date found: in the overall numbers, not in any year
- Introducing New Wild Rose Skincareundated · announcement · 1,550 wordsNo date found: in the overall numbers, not in any year
- Organic Herbs We Love: Calendulaundated · blog · 995 wordsNo date found: in the overall numbers, not in any year
- 4-2-4 Skincare Rule: Cleansing Ritualundated · blog · 2,554 wordsNo date found: in the overall numbers, not in any year
- 20 Benefits of Peppermint Oilundated · blog · 2,161 wordsNo date found: in the overall numbers, not in any year
- Celebrating International Women’s Dayundated · blog · 806 wordsNo date found: in the overall numbers, not in any year
- Caring for Oily Skinundated · blog · 1,967 wordsNo date found: in the overall numbers, not in any year
- How to Look After Your Skin by Ageundated · blog · 2,948 wordsNo date found: in the overall numbers, not in any year
- What Makes Neal's Yard Remedies Unique?undated · blog · 2,360 wordsNo date found: in the overall numbers, not in any year
- Herbal Teas vs Tinctures: Which is Better for You?undated · blog · 1,159 wordsNo date found: in the overall numbers, not in any year
- Heritage products made with purposeundated · blog · 1,462 wordsNo date found: in the overall numbers, not in any year
- Getting to know Jessica Hanley, founder of sustainable homeware brandundated · blog · 771 wordsNo date found: in the overall numbers, not in any year
- Sleep, stress, and your skin: exploring the mindundated · blog · 1,726 wordsNo date found: in the overall numbers, not in any year
- Christmas gift ideas from Neal’s Yard Remedies’ CEOundated · blog · 607 wordsNo date found: in the overall numbers, not in any year
- Louise Whitbread: Everything you need to know about the new Mahoniaundated · blog · 1,300 wordsNo date found: in the overall numbers, not in any year
- Ageing by natureundated · blog · 1,211 wordsNo date found: in the overall numbers, not in any year
- Double Cleansing: Origins & Benefitsundated · blog · 1,648 wordsNo date found: in the overall numbers, not in any year
- Frankincense Intense™: Skin & Wellbeing Benefitsundated · blog · 1,363 wordsNo date found: in the overall numbers, not in any year
- Neal’s Yard Remedies’ New Stores of the Futureundated · blog · 783 wordsNo date found: in the overall numbers, not in any year
- Support your wellbeing naturally this winterundated · blog · 1,662 wordsNo date found: in the overall numbers, not in any year
- World Oceans Dayundated · blog · 1,069 wordsNo date found: in the overall numbers, not in any year
- Age well, stress less and sleep better naturally with aromatherapyundated · blog · 2,112 wordsNo date found: in the overall numbers, not in any year
- The big reveal: Our 45th Anniversary Advent Calendarundated · blog · 696 wordsNo date found: in the overall numbers, not in any year
- Kitchen recipes to brighten up your winterundated · blog · 1,387 wordsNo date found: in the overall numbers, not in any year
- The Making of Our New Fragrance Collectionundated · blog · 1,152 wordsNo date found: in the overall numbers, not in any year
- Mental health therapies for finding inner peaceundated · blog · 725 wordsNo date found: in the overall numbers, not in any year
- Responsible beauty & wellbeing: how we source our certified organic frankincenseundated · blog · 1,013 wordsNo date found: in the overall numbers, not in any year
- Herbs we love: Peppermintundated · blog · 1,125 wordsNo date found: in the overall numbers, not in any year
- Small victories, healthy habitsundated · blog · 1,636 wordsNo date found: in the overall numbers, not in any year
- FairWild week: sustainable wild harvestingundated · blog · 938 wordsNo date found: in the overall numbers, not in any year
- Our #StandByBees campaign to cut harmful pesticides and support nature-friendly farmingundated · blog · 848 wordsNo date found: in the overall numbers, not in any year
- NEW ULTIMATE FACE SCULPT & BODY RESET TREATMENTundated · blog · 977 wordsNo date found: in the overall numbers, not in any year
- Understanding the gut-skin axis with Jess Shandundated · blog · 1,072 wordsNo date found: in the overall numbers, not in any year
- Bringing nature into communities with Grow to Knowundated · blog · 946 wordsNo date found: in the overall numbers, not in any year
- Spotlight on sustainability: Tips for a more sustainable lifeundated · blog · 1,039 wordsNo date found: in the overall numbers, not in any year
- Components of a healthy dietundated · blog · 1,527 wordsNo date found: in the overall numbers, not in any year
- Give yourself a boost, from the inside outundated · blog · 785 wordsNo date found: in the overall numbers, not in any year
- What’s inside our new Natural & Organic Advent Calendar?undated · blog · 937 wordsNo date found: in the overall numbers, not in any year
- Our organic evolution: 1980sundated · blog · 1,414 wordsNo date found: in the overall numbers, not in any year
- Our organic evolution: 2010sundated · blog · 1,689 wordsNo date found: in the overall numbers, not in any year
- Botanicals, Unearthed: Frankincenseundated · blog · 1,127 wordsNo date found: in the overall numbers, not in any year
- What is Combination Skin?undated · blog · 3,259 wordsNo date found: in the overall numbers, not in any year
- Simple Steps to Sustainabilityundated · blog · 1,184 wordsNo date found: in the overall numbers, not in any year
- Soil Association: Celebrating 50 yearsundated · blog · 1,592 wordsNo date found: in the overall numbers, not in any year
- Restore Our Earthundated · blog · 1,890 wordsNo date found: in the overall numbers, not in any year
- Learn nature skills online with Earthed - Activating your Activism: Planting Seeds for Change with Tayshan Hayden-Smithundated · blog · 1,075 wordsNo date found: in the overall numbers, not in any year
- Complementary Therapies to Enhance Your Wellbeingundated · blog · 879 wordsNo date found: in the overall numbers, not in any year
- Why Get a Face Massage: The Benefitsundated · blog · 2,039 wordsNo date found: in the overall numbers, not in any year
- How to Reduce Redness on Faceundated · blog · 2,311 wordsNo date found: in the overall numbers, not in any year
- How to Get Rid of Blackheads Naturallyundated · blog · 1,994 wordsNo date found: in the overall numbers, not in any year
- Spring Clean Beauty Routine: Inner & Outer Beautyundated · blog · 1,374 wordsNo date found: in the overall numbers, not in any year
- Returning to the Office: Tips for Managing Your Mental Healthundated · blog · 2,209 wordsNo date found: in the overall numbers, not in any year
- Christmas Gifts for a Greener Futureundated · blog · 1,434 wordsNo date found: in the overall numbers, not in any year
- Our Brand-New Partnership with Award-Winning Facialist Mina Leeundated · blog · 912 wordsNo date found: in the overall numbers, not in any year
- Improving Your Holistic Health & Wellbeingundated · blog · 1,503 wordsNo date found: in the overall numbers, not in any year
- 45 YEARS OF PUTTING THE EARTH FIRSTundated · blog · 916 wordsNo date found: in the overall numbers, not in any year
- Natural Ways to Restore Your Balanceundated · blog · 2,466 wordsNo date found: in the overall numbers, not in any year
- A guide to stressing less and sleeping better: our top tipsundated · blog · 1,918 wordsNo date found: in the overall numbers, not in any year
- Pollinator Power: A Guide to Bumblebees & Biodiversityundated · blog · 883 wordsNo date found: in the overall numbers, not in any year
- A first look at our Morris & Co. collaborationundated · blog · 1,192 wordsNo date found: in the overall numbers, not in any year
- Protecting bees this Black Friday: our donation to the Nature Friendly Farming Networkundated · blog · 1,124 wordsNo date found: in the overall numbers, not in any year
- International Aromatherapy Day: Living holistically with aromatherapyundated · blog · 1,093 wordsNo date found: in the overall numbers, not in any year
- Oat & Ceramide Blogundated · blog · 1,125 wordsNo date found: in the overall numbers, not in any year
- Bath Gifts to Make a Bath Lover's Christmasundated · blog · 768 wordsNo date found: in the overall numbers, not in any year
- Understanding Double Cleansingundated · blog · 1,524 wordsNo date found: in the overall numbers, not in any year
- Dry skin vs dehydrated skin. The difference made clear.undated · blog · 2,206 wordsNo date found: in the overall numbers, not in any year
- Spotlight on Wild Rose:undated · blog · 1,273 wordsNo date found: in the overall numbers, not in any year
- Gift Guide for New Mums and Babiesundated · blog · 1,854 wordsNo date found: in the overall numbers, not in any year
- Herbs we love: Marshmallowundated · blog · 939 wordsNo date found: in the overall numbers, not in any year
- From the Potting Shedundated · blog · 551 wordsNo date found: in the overall numbers, not in any year
- What is Hyaluronic Acid?undated · blog · 2,927 wordsNo date found: in the overall numbers, not in any year
- What is My Skin Type?undated · blog · 1,124 wordsNo date found: in the overall numbers, not in any year
- 6 suitcase essentialsundated · blog · 1,113 wordsNo date found: in the overall numbers, not in any year
- Age Well: Complementary therapies to support your skinundated · blog · 1,165 wordsNo date found: in the overall numbers, not in any year
- Save the Bees is evolvingundated · blog · 966 wordsNo date found: in the overall numbers, not in any year
- FairWild Week: Our Serbian Rosehipsundated · blog · 741 wordsNo date found: in the overall numbers, not in any year
- Five easy ways to embrace Organic Livingundated · blog · 1,501 wordsNo date found: in the overall numbers, not in any year
- Christmas 2023: Inside our 12 Days of Beauty & Wellbeing Calendarundated · blog · 779 wordsNo date found: in the overall numbers, not in any year
- How to Deal with Sensitive Skinundated · blog · 1,820 wordsNo date found: in the overall numbers, not in any year
- Treading lighter together since 1981undated · blog · 1,735 wordsNo date found: in the overall numbers, not in any year
- How to Reduce Dark Circles Under Your Eyesundated · blog · 2,875 wordsNo date found: in the overall numbers, not in any year
- 15 Benefits of Rosehip Oil for Your Faceundated · blog · 2,217 wordsNo date found: in the overall numbers, not in any year
- Tipper’s skincare favourites for summer glowundated · blog · 1,046 wordsNo date found: in the overall numbers, not in any year
- Pregnancy Tips & Advice: Support your wellbeing throughout pregnancy and early motherhoodundated · blog · 1,357 wordsNo date found: in the overall numbers, not in any year
- Proven solutions for 24-hour wellbeingundated · blog · 1,512 wordsNo date found: in the overall numbers, not in any year
- Five anti-stress therapies recommended by our expertsundated · blog · 1,091 wordsNo date found: in the overall numbers, not in any year
- Easy, glowy, dewy skinundated · blog · 1,030 wordsNo date found: in the overall numbers, not in any year
- Protecting our pollinators this World Bee Dayundated · blog · 1,470 wordsNo date found: in the overall numbers, not in any year
- Dandelion Root: Benefits, Uses & Herbal Remediesundated · blog · 1,212 wordsNo date found: in the overall numbers, not in any year
- Award-inner: Neal’s Yard Remedies wins Sustainable Luxury Brand of the Yearundated · blog · 951 wordsNo date found: in the overall numbers, not in any year
- Winter Skincare Guideundated · blog · 1,611 wordsNo date found: in the overall numbers, not in any year
- Discover our NEW Wild Rosehip Glow Cleansing Oil and Glow Cream. Antioxidant-rich skincare for glowing results.undated · blog · 875 wordsNo date found: in the overall numbers, not in any year
- Faces of Neal’s Yard Remedies: Lisa Shelleyundated · blog · 913 wordsNo date found: in the overall numbers, not in any year
- Wild swimming: The Neal’s Yard Remedies team’s favourite spotsundated · blog · 1,219 wordsNo date found: in the overall numbers, not in any year
- FairWild Week: Go Wild for Wild Plantsundated · blog · 1,102 wordsNo date found: in the overall numbers, not in any year
- In Celebration of World Bee Dayundated · blog · 1,246 wordsNo date found: in the overall numbers, not in any year
- Herbs we love: Rosemaryundated · blog · 1,459 wordsNo date found: in the overall numbers, not in any year
- Valentines Day Gift Guideundated · blog · 860 wordsNo date found: in the overall numbers, not in any year
- Why we treat every day like it's Earth Dayundated · blog · 966 wordsNo date found: in the overall numbers, not in any year
- NYR x Hamnetundated · blog · 501 wordsNo date found: in the overall numbers, not in any year
- What is Frankincense? Origins, Benefits & Usesundated · blog · 1,103 wordsNo date found: in the overall numbers, not in any year
- Six Ways to Restore Your Glow this Winter, from Outside & Withinundated · blog · 2,904 wordsNo date found: in the overall numbers, not in any year
- Spotlight on Mahoniaundated · blog · 714 wordsNo date found: in the overall numbers, not in any year
- NYR Gua Sha Blogundated · blog · 1,066 wordsNo date found: in the overall numbers, not in any year
- Save the Beesundated · blog · 1,335 wordsNo date found: in the overall numbers, not in any year
- Our therapies: your summer survival guideundated · blog · 908 wordsNo date found: in the overall numbers, not in any year
- A guide to hand and foot careundated · blog · 1,301 wordsNo date found: in the overall numbers, not in any year
- Make Your Own Christmas Aromatherapy Blends 2022undated · blog · 1,416 wordsNo date found: in the overall numbers, not in any year
- Always iconic. Now vegan.undated · blog · 837 wordsNo date found: in the overall numbers, not in any year
- Celebrating World Ocean Dayundated · blog · 976 wordsNo date found: in the overall numbers, not in any year
- Proof organic works: our organic beauty award-winnersundated · blog · 1,578 wordsNo date found: in the overall numbers, not in any year
- Neal’s Yard Remedies wins landmark ‘Brand of the Decade’ awardundated · blog · 1,441 wordsNo date found: in the overall numbers, not in any year
- How to Exfoliate: A Comprehensive Guideundated · blog · 1,683 wordsNo date found: in the overall numbers, not in any year
Not measured19 pages
- The countdown begins: Our 2025 Advent Calendar is here2025 · blog · 731 wordsMostly short lines (lists, tables, link pages) rather than prose
- Introducing New Women’s Balance Body Collectionundated · announcement · 1,266 wordsMostly short lines (lists, tables, link pages) rather than prose
- Our most effective formulas yet: our Frankincense Intenseundated · announcement · 2,384 wordsMostly short lines (lists, tables, link pages) rather than prose
- What's Newundated · announcement · 654 wordsMostly short lines (lists, tables, link pages) rather than prose
- Discover Therapies at Neal’s Yard Remediesundated · blog · 1,137 wordsMostly short lines (lists, tables, link pages) rather than prose
- Our Mother’s Day Gift Guideundated · blog · 2,752 wordsMostly short lines (lists, tables, link pages) rather than prose
- Make Your Own Essential Oil Christmas Giftsundated · blog · 2,109 wordsMostly short lines (lists, tables, link pages) rather than prose
- Natural Remedies for Dealing with Stressundated · blog · 2,703 wordsMostly short lines (lists, tables, link pages) rather than prose
- A holistic approach to managing stress at home & at work.undated · blog · 1,805 wordsMostly short lines (lists, tables, link pages) rather than prose
- An Interview With Anabel Kindersleyundated · blog · 1,139 wordsMostly short lines (lists, tables, link pages) rather than prose
- Anabel’s summer essentialsundated · blog · 1,091 wordsMostly short lines (lists, tables, link pages) rather than prose
- Understanding Your Hormonesundated · blog · 1,741 wordsMostly short lines (lists, tables, link pages) rather than prose
- Anabel’s guide to Christmas giftingundated · blog · 2,104 wordsMostly short lines (lists, tables, link pages) rather than prose
- It’s all in the eyes: a guide to revitalising eye careundated · blog · 1,281 wordsMostly short lines (lists, tables, link pages) rather than prose
- What better time to treat your father figure to something specialundated · blog · 1,050 wordsMostly short lines (lists, tables, link pages) rather than prose
- “Go with what your skin needs”: Anabel Kindersley shares her skincare routine & tipsundated · blog · 1,739 wordsMostly short lines (lists, tables, link pages) rather than prose
- Essential Oils for Sleep: Best Oils & How to Use Themundated · blog · 1,982 wordsMostly short lines (lists, tables, link pages) rather than prose
- Why choose organic beauty?undated · blog · 1,889 wordsMostly short lines (lists, tables, link pages) rather than prose
- How to Use an Essential Oil Diffuserundated · blog · 1,303 wordsMostly short lines (lists, tables, link pages) rather than prose
06 · Method
How this was measured
The pages
Neal's Yard Remedies's own blog posts, press releases and announcements, fetched from the live site in 2026 and from the Internet Archive for 2015 to November 2022. Homepages are shown as captures; product and help pages are not measured.
The measures
Code counts from ScriptGrain’s writing instruments: sentence length and rhythm, contractions, pronouns, punctuation, long words, and three published lists of AI-associated words. No AI model reads or judges any page.
What it cannot say
These measures describe style. They cannot tell who or what wrote a page, and nothing here says or implies that any brand used AI to write.
Sample sizes
Every number carries its page count. Years under 10 pages, and before-and-after comparisons with under 10 pages on a side, are shown as context only.
- Sentence length
- Average words per sentence.
- Sentence rhythm
- How much sentence length varies (standard deviation over mean). Higher reads less even.
- Contractions
- Contractions (we're, you'll, it's) per 1,000 words. A rough gauge of how conversational the writing is.
- "You"
- Share of I/we/you pronouns that are "you": how much the writing addresses the reader.
- "We"
- Share of I/we/you pronouns that are "we": how much the writing talks about the organisation.
- Questions
- Question marks per 1,000 words.
- Exclamations
- Exclamation marks per 1,000 words.
- Long words
- Share of words with seven or more letters.
- Em dashes
- Em dashes per 1,000 words.
- AI-associated words
- Words from SGR-007's three AI-associated lists, per 1,000 words. These are style markers that people used long before ChatGPT; a higher rate says nothing about who or what wrote the page.
- AI-era marketing words
- Marketing words that became more common in AI-era copy (seamless, elevate, unlock...), per 1,000 words. A style measure only.
- Quieter LLM-favoured words
- Everyday words language models are known to over-use, per 1,000 words. A style measure only.
- AI-associated sentence shapes
- Sentence patterns such as "not just X, but Y", found by ScriptGrain's cliche checker, per 1,000 words. A style measure only.
- Page length
- Average words per page.
Studies: SGR-009: Do brands in the same sector sound the same? · SGR-010: How UK brands write · SGR-011: Did brand writing change after ChatGPT?.