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    <title>Brands over time blog</title>
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    <description>Notes on how UK brands write and present themselves, from the Brands over time research.</description>
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    <lastBuildDate>Tue, 13 Oct 2026 07:05:00 GMT</lastBuildDate>
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      <title>Flesch-Kincaid readability score: what it measures, and what sentence length contributes</title>
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      <pubDate>Tue, 13 Oct 2026 07:05:00 GMT</pubDate>
      <description>The Flesch-Kincaid grade level is 0.39 × words per sentence + 11.8 × syllables per word - 15.59, so it only sees sentence length and word length. A grade of around 8 is a common target for general readers, and no score can tell you whether a page is clear or accurate, or who wrote it.</description>
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